Shipped 0 to 1 AI-driven enterprise product focused on career mobility. Defined vision, strategy and roadmap, drove customer and competitive research, and led cross-functional teams for 4 core product verticals to create customer and business value.

Shipped identity, privacy, and legal compliance features with a cross-functional team as part of the Trust & Safety org.Completed vision, strategy, and roadmap for 0 to 1 features for safety in the physical exchange of goods.

Championed and shipped 0 to 1 Team SKU to support team collaboration for SaaS photo editing and design app. Defined vision, strategy, roadmap, pricing, and implemented v1 feature suite with cross-functional team. Expanded product into a new audience segment and laid foundation for Enterprise offering. Drove strategy, planning, implementation, and iteration of features across all stages of the customer lifecycle to drive growth and scale the product.Established PicMonkey's taxonomy practice, and developed taxonomy to govern SEO and in-app search resulting in improved search result relevance and content team efficiency. Managed a UX designer and a taxonomist.

Managed digital project development and B2B and B2C clients for #1 marketing communications agency in Finland. Led international cross-functional teams to create digital experiences and campaigns. Projects won international and Finnish awards and were featured in international media.

Created internal resource for digital though leadership, with case studies, best practices, and external resources for digital marketing. Networked across Microsoft global offices to identify, source, and validate impactful content.

Awarded prestigious Gold Star award for contributions. Served as content lead for high-profile website to complement Live Earth 7.7.07 concert. Oversaw content aggregation for 15 MSN channels and partners such as National Geographic to create backbone of site.Drove strategy and management of a $4M packaged content advertising program. Managed producers in charge of sales liaison, web production, and publishing.

Created websites, training, and events for Microsoft's 3,000 US marketers to improve marketing expertise and community. Developed custom eLearning series, managing external vendors and sourcing content from Kellogg Business School of Northwestern University and 100+ Microsoft executives and marketers.

Managed the producer & editorial teams and drove the eCommerce merchandising strategy for MSN HomeAdvisor, an award-winning real estate and lifestyle website. Managed six producers and writers overseeing site updates, merchandising, and email newsletters. Grew reach 30% and traffic 45%. Doubled pay-for-performance ad revenue in 10 months.