With 13+ years of experience digital marketing, I have experience in reporting, including budget planning, professional account and team management, in all 360° digital channels.I follow the latest features regarding performance enhancement, analytics tools and marketing techniques and apply them to my work. For example, I use up-to-date and effective optimization techniques on platforms such as Google ADS and Yandex.Direct.For advanced performance marketing, I work specially by combining conversion actions with events. For this, I can easily use the power of datalayer and Google Tag Manager.We know that classic digital marketing techniques are not enough. That's why I use custom event signals and GA4 capabilities that improve digital marketing performance.## > Technical Competencies:/// Platforms• Google ADS• Google Analytics + GA4 (with integration processes)• Meta Search Channels (Trivago, Neredekal etc.)• SA360 (with floodlight integration)• Meta ADS• Yandex.Direct• Hotel ADS (with integration processes)• Bing Ads• AdMob• SEO (Ahrefs, Semrush, Screaming Frog, Google Search Console, Seo PowerSuite etc.)• Yandex Metrica• Yandex Webmaster/// Advertising Models• Search (with Dynamic Ads)• Display (with Demand Gen)• Mobile (Mobile Web and In-App Ads)• Video (Action, Reach, Bumper, Shorts etc.)• PMax (+with "travel")• Shopping• Google Remarketing• Meta Retargeting• Affiliate Marketing/// Program and Tools• Looker Studio• Google ADS Editor• CM360 (with integration processes)• Google Tag Manager (with integration processes)• Adobe Dynamic Tag Manager• Firebase• Adjust (with integration processes)• AppsFlyer• Google Cloud• Semrush• Supermetrics/// Other Competencies• XML, HTML, CSS, PHP, Adobe Photoshop, Word, Excel, Power P. etc.