I undertake significant responsibilities in the field of digital marketing technologies and analytics solutions. I am responsible for analyzing the digital assets of clients, especially their web and mobile applications, monitoring user behaviors on these platforms, and utilizing this data for strategic decision-making. I develop and implement tagging strategies to optimize data collection processes and enhance data accuracy. Additionally, I actively participate in conversion rate optimization… Show more I undertake significant responsibilities in the field of digital marketing technologies and analytics solutions. I am responsible for analyzing the digital assets of clients, especially their web and mobile applications, monitoring user behaviors on these platforms, and utilizing this data for strategic decision-making. I develop and implement tagging strategies to optimize data collection processes and enhance data accuracy. Additionally, I actively participate in conversion rate optimization (CRO) projects, using A/B testing and other optimization techniques to improve customer experience and enhance conversion rates. Show less

I undertake significant responsibilities in the field of digital marketing technologies and analytics solutions. I am responsible for analyzing the digital assets of clients, especially their web and mobile applications, monitoring user behaviors on these platforms, and utilizing this data for strategic decision-making. I develop and implement tagging strategies to optimize data collection processes and enhance data accuracy. Additionally, I actively participate in conversion rate optimization… Show more I undertake significant responsibilities in the field of digital marketing technologies and analytics solutions. I am responsible for analyzing the digital assets of clients, especially their web and mobile applications, monitoring user behaviors on these platforms, and utilizing this data for strategic decision-making. I develop and implement tagging strategies to optimize data collection processes and enhance data accuracy. Additionally, I actively participate in conversion rate optimization (CRO) projects, using A/B testing and other optimization techniques to improve customer experience and enhance conversion rates.Terappin - kitUP - Mindguru - Popile - Kaplumbox - Carpex - ListeList - Silk and Cashmere - Vodafone Show less

Collaborating with Marketing, Product, and Software teams. I conduct user experience research and benchmarking, along with data analysis, to generate and deploy A/B test outcomes. I continuously improve integration and reporting processes for all the brands I work with.

Integration and Reporting Processes for Brands. Additionally, deriving A/B test hypotheses by analyzing user behaviors and data, reporting on the conducted tests, and providing insights. Preparing UI/UX preparations for the hypotheses of the test, along with performing tracking integrations.PepsiCo - Renault - Dacia - Nissan - McDonald's - Petrol Ofisi - TEB

While preparing the analysis of user behavior and integration processes with Google Tag Manager on the website and application, I prepare reports with Google Data Studio and make UX / UI & CR optimizations for brands.Anadolu Hayat Emeklilik, Anadolu Sigorta, Paşabahçe, Migros Sanal Market, Macrocenter, Tazedirekt, Network, Divarese, KFC, Oppo, Tefal, Rowenta, WMF, Peyman, Nestle, Honda, Thermomix