Emre Tok Email & Phone Number

Dubai, Ae

Dubai, Ae

British Virgin Islands, Vg

PureSquare is a holistic platform providing user-friendly digital security and online privacy.- Leading 12 direct, total of 100+ Colleagues - Direct report to Founder CEO- AAARRR funnel Management for both B2C, B2B, B2B2C, Enterprise, White Label & OEM Product, Partner and Growth Marketing. - Increased ARPU %18 YoY. Responsibilities: - Affiliates, Influencer, Organic, Programmatic SEO and Performance Marketing (Web and App)- CLM, Growth Hacking, Pricing, Marketing Analytics and Martech - GTM Strategy, Content, Creative, Brand and Social Media Marketing- Partner Marketing, Business Development, Channel and Expansion Management- PR, Communications, Customer Success Operations

London, Gb

KingMakers is the leading sports and digital entertainment platform company across the African continent serving in Nigeria, Kenya, Ghana, Ethiopia and South Africa.- Built Product & Growth Department reporting directly to Founder & CEO with 3 direct 40 indirect reports- Product Management, Design, Growth, CRM, Data Science, Analytics, Product Marketing, Customer and Agency Experience, Market Intelligence & Research, Digital Performance Marketing, Affiliates, Brand, Social Marketing, PR, SEO and Payments are the divisions and sub divisions reporting directly and indirectly- Built 80% of the team in 6 months after start- Increased KPIs during his tenure: MAU 150 + %,, GMV 250+ %, ARPU 130 + %- Responsible from XXXK MAU’s Life cycle & product marketing activities, strategies and execution for Fantasy, Free-to-Play, Sports and Virtual gaming

Dubai, Ae

- 7 direct, total 80 people team; build 70% of the team from scratch including a 20 people tech hub in Turkey.- Full P&L responsibility of two startups/ventures reporting to board- First Venture is COFEAPP which is an online coffee marketplace. Grew orders by 4x and number of vendors/brands/branches in the marketplace by 2x in 8 months serving UAE, Kuwait,Turkey and Saudi Arabia markets.- 2nd Venture is Online fitness App, MVP launched in 6 months in UAE Appstore- CofeApp Closed Series B funding 10M $s .

Hamburg, De

- FREE NOW is the 2nd largest in Europe Mobility & Ride Hailing provider; a JV between BMW & Daimler Mobility- Senior Consultant responsible of building company’s holistic Growth Framework & Strategies for 12 European countries- Directly reporting to Chief Marketing Officer. Dotted line to COO & CPO- Built 160 people Growth Organisation from ground up formed of Growth, Product and Engineering squads managing the customer funnel AARRR as well as Marketing Automation & Multi-modality

Dubai, Ae

*Customer Sub Domain Product Leader (85 People) in multi locations (Dubai, Lahore, Berlin. Karachi, Cairo)*7 Direct Reports: Product Management, Product Marketing, Acquisition & Engagement, Growth, Operations, CRM, Martech, Digital Performance Marketing for all Customer & Corporate B2B Segment*Managing multi million $ Rider Subsidies & Performance Marketing P&L*Increased Careem Customers 4x in almost 3 years *Savings up to $Xm/year on savings by building internal campaign & growth tools that are build on churn prediction, forecasting & recommendation engines powered by own developed marketing technologies that uses AI & Machine Learning algorithms for 15 Countries in MENATP Region covering 100+ Cities*End to end AARRR Funnel management for total Customers including Corporate Segment*Managing the performance marketing, media buying and partner management on Digital space*YoY double digit growth factor in trips, revenue, retention and activation rates

Dubai, Ae

*Managing 29 people back to back 2017-2018 Top performer team with three direct reports working on the following topics:*End to End Consumer Funnel: Targetting, Acquisition, Activation, Retention, Referral, Segmentation for all Careem car Hailing and other mediums such as Bikes, Food and Delivery*Marketing Technologies: Machine Learning, Prediction Models, Analytics, Automation, Triggers, Dashboards, Reporting, CRM*Performance Marketing: Managing XX M USD budget per year for acquiring and engaging customers through Ad Networks, programmatic, Search and Global Paid Social Networks *Growth & Digital Campaign operations executing more than 7000 Campaigns / year to 15 Countries and 120+ cities through digital, channels as well as Push, Inbox, email, SMS etc...*Top NPS Score in company. Top 5 out of 30 + departments in terms of collaboration.

Dubai, Ae

*Leading a core team of growth hackers and leads focused on growth. 3 direct, total of 20 colleagues.*Lead funnel optimization strategy and prioritize road maps of growth product features with Product and Engineering team leads.*Agile based rapid prototyping, releasing tests to production frequently and iterating constantly.*Built an analytical culture and leading a data-driven Growth team who love to test hypotheses and continually learn from different product experiments.*Top-Performer as person & team Q3-Q4 2017 meaning the Top 5% of the whole organisation.*Acting GM for Turkish Subsidiary; managing 6 people during Aug-Oct 2017 grew country metrics by 28%, "leadership/ownership recognition award". *Formed and directs Careem's first Cross Functional Team formed of 25 colleagues from Marketing to BI and Operations to Engineers*Developing and owning strategies for customer growth which includes all parts of the funnel starting from Acquisition, Engagement, Referral, Churn etc. via viral campaigns, performance marketing, etc. *Managing the experimentation and growth operation processes end to end, aligning it behind the growth agenda and driving efficiency with prediction models based on Machine Learning

İstanbul, Beykoz, Tr

Leading and directing Product Management, Content Management & Partnerships, IT, R&D and Software Development Departments with 6 direct reports and a total team of 70 employees. (Company Total:125)Responsible from directing the overall Product Marketing, Content Acquisiton and Strategic Partnerships required to deliver exceptional outputs for the e-learning market. Role also includes delivering EU, Internal and governmental business development and large scale projects as well as mentoring Research and Development activities lead by Internal software development and product teams. Double Digit growth back to back two years with more than 10 new product lines launched successfully

Redmond, Washington, Us

Created and translated marketing plans for Bing.com, Bing Maps & Local, Outlook.com and OneDrive products for the UK based on an understanding of the market, competitive landscape, customer and economic dynamics.Extensive Digital Marketing Campaign execution experience covering Top 12 markets for FIFA World Cup 2014, Summer Olympics 2012 and Winter Olympics 2013 including web, ads, social and mobile.Developed strong partnerships with the other marketing stakeholders to lead and execute the fiscal year local priorities for the Consumer Audience Marketing Team in the UK.Got Individual awards with the projects such as: Tesco Enterprise Challenge Campaign, May 2012 & Daily Mail Toolbar, Nov 2012’ Subject matter expert of Bing.com, Bing Toolbar, Bing Maps, Local, Bing Desktop, Notification platform, transfers from MSN & Bing commercial partnership & offeringsMessaging framework, demoing, external and internal evangelism, increasing MSN Transfers to Bing and drive search alliances and partneshipsCoordinating internal business units of Microsoft to lead value propositions to ensure our engine Bing being used by the enterprises in the UKManager of three long term interns for the last three years in the department which some hired as an FTE

Redmond, Washington, Us

Top 5% performer for 3 consecutive years for MS Turkey subsidiary. Developing overall approach to acquire new users to Online properties while enhancing overall MS online experience with relation to consumers.Leading engagement marketing campaigns to drive profitable growth in numbers of services/SKUs per user as measured by cross network index.Working with Network Content and Programming and Consumer Marketing teams to execute relevant marketing and programming strategies to engage users post acquisition and shift usage patterns towards MS software and services.Developing Business Development partnerships approach to acquire new users.Responsible Products Covered: Calendar, Hotmail, Mail, People, Movie Maker, Photo Gallery, Writer, Synch, Profile, Groups, Windows Live Messenger, Photos-Web, Spaces, Toolbar, SkyDrive and BING!Acting : Search Lead, Business Development Lead, Compete Lead, Reward&Recognition Team Leader.Cross Group Memberships : Cloud Competing, Privacy Champ, Security Board, Compete Board, Microsoft Turkey Extended Leadership Team, Education Board Member.Expert in Consumer Digital Marketing Projects: www.yeniwindowslive.com, www.facebook.com/messengerturkiye, www.sansiniara.com ,www.sankibiliyorum.com, www.kendiminik.com, www.messenger10yasinda.com,Launched Windows Live Wave 3 and Wave 4 services in Turkey and several projects driving revenue, new users and meeting WL KPIs; like Sansiniara (Monetized 3 times), Gezenzi Messenger Connect (1st Telco to deploy IM Connect), Coca-Cola badge (1st Commercial badge), Starbucks (1st display ad from Starbucks to MS), Avea Radio (4th Radio Tab WW), İzlesene Video Tab (1st Video tab WW).Managed to help his colleagues in advertising team with almost 1 million additional USD. With his coordination more than 6 European markets are still using the Facebook tab project that Turkish subsidiary imported.

Ankara, Tr

Consumer Segment Service Life Cycle & Product Development ManagerCoordination of all Product Development and Service Life Cycle Management stages of www.ttnetmuzik.com; Turkey's first ISP Music Portal having more than 84K Music songs offered to TTNET Subscribers for both streaming and download. Launched www.ttnetvideo.com; Video on demand Portal offering thousands of Videos for streaming with high quality.Coordinated development activities of Gaming Portal; www.ttnetoyun.com.trTTNET is the Incumbent ISP in Turkey having %98 market share with its broadband Internet subscribers more than 5.3 million.

Ankara, Tr

Compulsary Military Service

Istanbul, Turkey, Tr

Coordinating state-of-the-art Business Development projects for Turkcell Corporate Customers such as; M-Learning, M-Health, GPS/GSM Tracking, Remote Home Systems, GSM Camera, Mobile Portals, and GSM Vending Machines.

Istanbul, Turkey, Tr

. Managed new formed Data Services / Product Management Department. (5 Product Managers + 2 Trainees). ·Coordinating and Positioning more than 13 services; second highest ranked in VAS revenue budgeted in Turkcell AOP. ·Annual Operating Plan coordination and executive reporting to senior (Director) level of Turkcell Management. ·Experienced on Data Pricing strategies, Product Marketing Communication and Product Development Phases/Feasibility Analysis.

Istanbul, Turkey, Tr

.Managed whole product life-cycle of Mobile Products for “International Roaming” on platforms of WAP, SMS, IVR, WEB and Cell Broadcasting for Visitor Roamers and Turkcell Roamers. Coordinated 6 Internships.·Responsible for increasing revenue, targeted committed more than 200 mio $. (Successfully reached/passed for all 3 years.)·Created new products/services for “Disabled Mobile Users” on various platforms. (First Applied in Turkish Mobile Market)·Team Leader of “Roaming Marketing Activities Team” April 02-March 05. (20 members) ** (Refer to AWARDS Section)·Managed segmentation, positioning, data analysis, product/tariff/service campaigns and lifecycles also Dunning, Suspension flows.·Created/Developed various campaigns for retention, loyalty and revenue / MOU increasing for subscribers.

İstanbul, Sarıyer, Tr

·Specialized on Process Management & Re-Engineering activities plus ISO 9000 Certification Project. ·Designed all of the Work Flows of all of the products & services for ABANK with more than 20 branches. ·Managed reorganization and efficiency projects for Project Management Department during economic crisis in 1999. ·Created, Named & Managed Enterprise Information Portal of ABANK having 700 users and more than 2.000 pages. ·Time Studies Activities for controlling the workload of branches and designing queuing models for reducing cost.·Edited Internal Monthly Quality Newspaper & Managed CRM. Certified Internal Quality Auditor & Planner.

Istanbul, Uskudar, Tr

·Worked on NT Administrating, MS Exchange Mail Server Applications and managed 2 trainees in the department.

Doctor Of Philosophy - Phd, Banking And Finance

Master Of Business Administration - Mba, Marketing & E-Commerce

Bachelor Of Science - Bs, Industrial Engineering

High School, Math And Science