http://www.Emrouznejad.com/Ali Emrouznejad is a Professor and Chair in Business Analytics at Surrey Business School, UK. He also serves as the director of the Centre for Business Analytics in Practice, leading research efforts in various fields, including performance measurement and management, efficiency and productivity analysis, as well as AI and big data. Prior to his current position, he held the role of head of the Business Analytics Group at Aston University.Ali Emrouznejad has been acknowledged as one of the top 2% most influential scientists globally by Stanford University. With h-index of over 60, he has been listed with “World Top 100 Business & Management / Business Administration Scientists 2024”. He holds the title of Fellow in various prestigious institutions, including the Institute of Mathematics and its Applications (FIMA), the Institute for Sustainability, and the Institute for People-Centred Artificial Intelligence. Additionally, he is a member of the UKRI (UK Research and Innovation) Talent Peer Review College (PRC).He has collaborated on numerous research projects, notably including:"Assessing cost efficiencies in higher education," funded by the Department for Education and Skills (DfES), "Improving efficiency and productivity of hospitals and healthcare systems in several African countries," funded by WHO-Africa (World Health Organization), Project on "Analysis of efficiencies and productivity evolution in manufacturing industries with CO2 emissions," funded by the Royal Academy of Engineering, "Measuring efficiency of small-scale sugarcane growers in Africa," funded by the British Council, "Use of Machine Learning to optimize milk yields and animal feed in the supply chain through to the cheese manufacturing processes," funded by Knowledge Transfer Partnership (KTP).Prof Emrouznejad has published over 250 articles in top-ranked journals. He is editor of Springer book series on “Business Analytics in Practice“ and has authored or edited several books. Additionally, he serves as an editor, associate editor, or member of the editorial boards for multiple scientific journals.Prof Emrouznejad is editor of Springer book series on “Business Analytics in Practice“ has authored or edited several books.For more details see: http://www.Emrouznejad.com/ali