Emily Sponaugle Email & Phone Number

Lancaster, Pennsylvania

- Proposed and established role after identifying opportunity to restructure the agency’s social media offering to better serve clients. Member of the digital team working as a subject matter expert responsible for developing, executing and growing clients’ social media programs. - Leads the creation of proposals and pitching of social media programs for clients. Increased the number of monthly programs from five to eight. - Oversees the publishing of social media content across client social media platforms. Led the migration to Sprout Social as the agency’s social media management tool to increase efficiencies in scheduling, monitoring and reporting.- Works cross-functionally with account, creative, public relations and strategy teams to ensure that monthly social media content aligns with other marketing efforts. Manages monthly reporting and analysis for social media programs, providing recommendations for content optimization.- Manages the alignment and implementation of paid social programs with organic social media and other paid media efforts. Creates paid social strategies for Facebook and LinkedIn to achieve client goals, specifically related to website visits and engagement.- Assisted in platform launches for Instagram by providing strategic and creative recommendations on how to build the accounts to position each client as a leader in their respective industry. These Instagram accounts have surpassed their fiscal year goals in terms of followers and engagements, continuing to grow through organic efforts.- Provide training sessions for clients and the internal team on social media best practices. These educational opportunities also help to identify pain points and create potential solutions in terms of process or workflow.- Experience in management through overseeing summer intern who provided support with social media and public relations work.

Lancaster, Pennsylvania Area

Lancaster, Pennsylvania Area

Arlington, Virginia

York, Pennsylvania Area & Lancaster, Pennsylvania Area

Lancaster, Pennsylvania

Communications Major, Business Administration Minor

Education record

Activities and Societies: Chi Omega Fraternity, Women's Field Hockey Team

Education record

Activities and Societies: Captain of the Women's Field Hockey Team, Captain of the Women's Lacrosse Team, National Honor Society, Key Club.