Emerson M. Tanaka work email
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Emerson M. Tanaka personal email
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Multidisciplinary Product Lead with over 12 years of professional experience in developing and managing digital products - combining Design, Business Acumen and Technology. Recognized for a great sense of ownership, intellectual curiosity and strategic vision. Focused on strong team building to deliver customer-centric products and amazing results in fast paced environments.Currently, is the Innovation & New Products Executive Manager at Toyota Financial Services, the automaker's financial branch - leading cultural transformation and the development of new products and solutions. Key Skills: • Strategic Vision: Expert in defining digital product vision and strategy planning, aligned with the company's business objectives and market analysis.• Digital Product Lifecycle Management and Innovation: Experienced in developing from conception to launch and continuous improvement. • Leading Cultural Transformation: Excels in structuring teams and implementing new ways-of-work frameworks, including agile methodologies. • Managing Cross-functional Teams: Directly responsible for Product, User Experience and Engineering teams. • Promoting Stakeholder Management: all levels, including C-levelBachelors in design, Postgraduate in Marketing from UC Berkeley (USA) and MBA in Business Management from Fundação Getúlio Vargas – one of Brazil’s top business universities.Career includes projects for CPG and Digital Products, such as: Toyota Financial Services, Porto Seguro, Elo, Itaú Unibanco, Nestlé, Absolut Vodka, National Geographic, Galderma, Colgate-Palmolive, Braskem, Purina and Avon.
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Product LeadItaubbaSão Paulo, Sp, Br
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Manager Of Digital ProductsItaubba Oct 2024 - PresentSão Paulo, Sp, Br
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Executive Manager / Head Of Innovation & New ProductsBanco Toyota Do Brasil Sep 2022 - Oct 2024Br• Founded and is leading Innovation Lab in traditional financial institution; • Defining new products that shape company’s strategic roadmap to sources of revenue and efficiency; • Conducting the development of strategic digital products, as well as agile experiments; • Developing, in collaboration with the car manufacturer, the Toyota App from concept to implementation; • Driving company’s cultural transformation at all levels and areas; • Connecting the company to startups in the Open Innovation ecosystem; • Directly reporting to and managing C-level stakeholders; -
Group Product Manager: Digital PlatformsPorto Seguro Oct 2021 - Sep 2022Sao Paulo, Sp, Br• Established the mobile APP community, including the restructuring of 16 product and engineering teams; • Head of mobile APP (product and engineering) with over 2,3 million monthly active users; • Defined its product vision and led roadmap implementation that resulted in the creation of new digital bank and onboarding of car insurance products with a growth of over 200k users;• Improved user experience resulting in user's evaluation from 2,2 to over 4,7 in App Store and Google Play Store;• Implemented Agile Methodology and company's first PI Planning (Quarter Program Increment) with the participation of over 140 employees and stakeholders;• Directly reported to and managed C-level stakeholders; -
Tribe Product Manager: New Digital Products & InnovationPorto Seguro Mar 2021 - Oct 2021Sao Paulo, Sp, Br• Developed new digital products to reach market fit in: Digital Banking, Auto Insurances, Health plans and subscription of devices and services;• Defined product roadmap, Pivoted product strategy, Guided product discoveries and managed stakeholders;• Led digital transformation of multiple traditional business units to agile methodology• Steered 6 multidisciplinary squads
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Innovation Specialist: Digital Products/PaymentsCartão Elo Sep 2020 - Mar 2021São Paulo, Br• Development of innovation projects - QR Code and Digital Wallets.• Creation and responsible for business KPIs. -
Product Manager: Loyalty Programs For Digital PaymentsItaú Unibanco Aug 2018 - Sep 2020Sao Paulo, Sao Paulo, BrThe Loyalty Program for Credicard, along with the brand, had been in runoff for 5 years. I was given the challenge to create a new team focused exclusively on Credicard’s Loyalty Program and create a strategy and value propositions that would differentiate it from Itaú. Key results:• Development of strategies and new features for benefits platform inside the App that resulted in over 400% growth in users.• Negotiation of over 30 partnerships and leading of marketing campaigns resulting in over 300% growth in revenue.• Leading multidisciplinary squad composed by: Digital, CRM, Partner Relationships, Inbound Marketing, Social Media, and business analysts. -
Business Marketing Sr. Analyst – Credit CardsItaú Unibanco Oct 2017 - Aug 2018Sao Paulo, Sao Paulo, BrItaú Unibanco (Latam’s largest bank) relaunched the Credicard brand (pioneer credit card brand in Brazil) and position it as a fintech. In the marketing team, key responsibilities: • PMO & mkt leader of the Credicard brand relaunch and Credicard Zero’s product launch with a disruptive positioning in the category generating more than 12 million requests. • Product Owner of the first multidisciplinary marketing team focused on Credicard. Leading PR, Digital, Inbound Marketing, Social Media, Customer Service and others.
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Brand And Innovation Sr Strategist – CpgCba Design Feb 2014 - Sep 2017Worldwide, Oo• Defining the brand architectures and product portfolio, representing over R$500mi in revenue, for Bauducco (Brazil) and Mabel’s (Nestlé’s brand in Bolivia). • Developing the trade marketing strategies and brand positioning for Galderma’s brands. • Managing research in over 200 retailers in Brazil and developing the strategy for trade marketing for LG. • Creating the innovation pipeline of the confectionary category for Nestlé through the identification of strategic and market opportunities of R$1.3 bi.• Conducting and analyzing quali and quanti researches in the Brazilian Northeast for Avon. • Translating cultural, socio-economic trends and research information into strong strategic inputs for Colgate-Palmolive (Mexico).• Crafting inspiring the brand’s manifestos and purposes for National Geographic’s Museum in Europe.• Leading workshops with consumers and internal stakeholders for Kimberly-Clark, Pernod Ricard and Braskem. -
Uc Berkeley - Open Innovation InternOpinno Aug 2013 - Dec 2013Madrid, Madrid, Es• Planned and accompanied foreign missions to innovative companies in the Silicon Valley, such as Google and Ideo, with the objective of learning the best practices to foster innovation -
Junior Graphic DesignerFuturebrand Feb 2011 - Apr 2013London, England, Gb• Global packaging designs for a multinational food company through research and analysis of local markets in over thirteen countries. • Packaging design and rollout of 120 SKUs for Nestlé’s Brazilian chocolate subsidiary, promoting its sponsorship of the FIFA World Cup 2014 from first concepts to final production
Emerson M. Tanaka Skills
Emerson M. Tanaka Education Details
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University Of California, BerkeleyMarketing And Internship -
Stanford UniversityProject Management
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Fgv - Fundação Getulio VargasGestão Estratégica E Econômica De Negócios
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TeraDigital Product Leadership
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Universidade Presbiteriana MackenzieGraphic Design
Frequently Asked Questions about Emerson M. Tanaka
What company does Emerson M. Tanaka work for?
Emerson M. Tanaka works for Itaubba
What is Emerson M. Tanaka's role at the current company?
Emerson M. Tanaka's current role is Product Lead.
What is Emerson M. Tanaka's email address?
Emerson M. Tanaka's email address is em****@****ail.com
What schools did Emerson M. Tanaka attend?
Emerson M. Tanaka attended University Of California, Berkeley, Stanford University, Fgv - Fundação Getulio Vargas, Tera, Universidade Presbiteriana Mackenzie.
What skills is Emerson M. Tanaka known for?
Emerson M. Tanaka has skills like Leadership, Customer Experience, Corporate Identity, Packaging, Consumer Insight, Digital Product Development, Digital Transformation, Digital Products, Brand Development, Credit Cards, Corporate Branding, Agile Project Management.
Who are Emerson M. Tanaka's colleagues?
Emerson M. Tanaka's colleagues are Giuliano Meneghetti, Ingrid Silva Castro Santos, Cristina Paiva, Gustavo Moura, Leandro Carrera, Gabriela Braga, Fernanda Ferioli.
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