Emerson M. Tanaka Email & Phone Number

São Paulo, Sp, Br

São Paulo, Sp, Br

Br

• Founded and is leading Innovation Lab in traditional financial institution; • Defining new products that shape company’s strategic roadmap to sources of revenue and efficiency; • Conducting the development of strategic digital products, as well as agile experiments; • Developing, in collaboration with the car manufacturer, the Toyota App from concept to implementation; • Driving company’s cultural transformation at all levels and areas; • Connecting the company to startups in the Open Innovation ecosystem; • Directly reporting to and managing C-level stakeholders;

Sao Paulo, Sp, Br

• Established the mobile APP community, including the restructuring of 16 product and engineering teams; • Head of mobile APP (product and engineering) with over 2,3 million monthly active users; • Defined its product vision and led roadmap implementation that resulted in the creation of new digital bank and onboarding of car insurance products with a growth of over 200k users;• Improved user experience resulting in user's evaluation from 2,2 to over 4,7 in App Store and Google Play Store;• Implemented Agile Methodology and company's first PI Planning (Quarter Program Increment) with the participation of over 140 employees and stakeholders;• Directly reported to and managed C-level stakeholders;

Sao Paulo, Sp, Br

• Developed new digital products to reach market fit in: Digital Banking, Auto Insurances, Health plans and subscription of devices and services;• Defined product roadmap, Pivoted product strategy, Guided product discoveries and managed stakeholders;• Led digital transformation of multiple traditional business units to agile methodology• Steered 6 multidisciplinary squads

São Paulo, Br

• Development of innovation projects - QR Code and Digital Wallets.• Creation and responsible for business KPIs.

Sao Paulo, Sao Paulo, Br

The Loyalty Program for Credicard, along with the brand, had been in runoff for 5 years. I was given the challenge to create a new team focused exclusively on Credicard’s Loyalty Program and create a strategy and value propositions that would differentiate it from Itaú. Key results:• Development of strategies and new features for benefits platform inside the App that resulted in over 400% growth in users.• Negotiation of over 30 partnerships and leading of marketing campaigns resulting in over 300% growth in revenue.• Leading multidisciplinary squad composed by: Digital, CRM, Partner Relationships, Inbound Marketing, Social Media, and business analysts.

Sao Paulo, Sao Paulo, Br

Itaú Unibanco (Latam’s largest bank) relaunched the Credicard brand (pioneer credit card brand in Brazil) and position it as a fintech. In the marketing team, key responsibilities: • PMO & mkt leader of the Credicard brand relaunch and Credicard Zero’s product launch with a disruptive positioning in the category generating more than 12 million requests. • Product Owner of the first multidisciplinary marketing team focused on Credicard. Leading PR, Digital, Inbound Marketing, Social Media, Customer Service and others.

Worldwide, Oo

• Defining the brand architectures and product portfolio, representing over R$500mi in revenue, for Bauducco (Brazil) and Mabel’s (Nestlé’s brand in Bolivia). • Developing the trade marketing strategies and brand positioning for Galderma’s brands. • Managing research in over 200 retailers in Brazil and developing the strategy for trade marketing for LG. • Creating the innovation pipeline of the confectionary category for Nestlé through the identification of strategic and market opportunities of R$1.3 bi.• Conducting and analyzing quali and quanti researches in the Brazilian Northeast for Avon. • Translating cultural, socio-economic trends and research information into strong strategic inputs for Colgate-Palmolive (Mexico).• Crafting inspiring the brand’s manifestos and purposes for National Geographic’s Museum in Europe.• Leading workshops with consumers and internal stakeholders for Kimberly-Clark, Pernod Ricard and Braskem.

Madrid, Madrid, Es

• Planned and accompanied foreign missions to innovative companies in the Silicon Valley, such as Google and Ideo, with the objective of learning the best practices to foster innovation

London, England, Gb

• Global packaging designs for a multinational food company through research and analysis of local markets in over thirteen countries. • Packaging design and rollout of 120 SKUs for Nestlé’s Brazilian chocolate subsidiary, promoting its sponsorship of the FIFA World Cup 2014 from first concepts to final production

Internation Diploma Program, Marketing And Internship

Project Management: An Introductory Hands-On Course, Project Management

Master Of Business Administration (Mba), Gestão Estratégica E Econômica De Negócios

Digital Product Leadership

Bachelor'S Degree, Graphic Design