• Led large-scale brand and advertising tracking programs as well as custom ad-hoc market research (managed over $2 million research annually)• Deconstructed client business issues to ensure research design and analyses were tailored and implemented according to business needs • Collaborated with internal sales teams and clients on research design and sampling• Designed surveys based on business issues • Provided direction to internal teams focusing on quality control, thought leadership and strategy• Analyzed market trends, KPIs, consumer behavior and attitudes and translated findings into actionable insights • Developed and recommended short/long term business strategies and KPI goals to clients and their internal stakeholders• Created exciting analyses and research reports that read like stories and offered persuasive recommendations• Routinely presented research analyses to clients and internal teams either in-person or via teleconference • Monitored budgets and actively streamlined internal processes to promote efficiency and cost savings• Three-time recipient of company awards that celebrated excellence in report writing and best-in-class consumer research that made a real difference in clients business

• Oversaw the successful implementation of quantitative tracking and ad-hoc custom market research by coordinating internal operations teams (e.g. interactive programming, sample, data processing) and managing day-to-day tasks • Led internal project kick-off meetings and collaborated with third-party sample vendors • Setup sample framework and specified balancing variables to ensure a representative sample• Tested online surveys thoroughly checking termination logic, skip patterns and quota enforcement• Supervised fieldwork and calculated sample outgo using estimated incidence and return rates• Reviewed codebook for open end data and recommended code nets• Created data table specs for data processing and defined banner points based on survey codes • Checked preliminary and final data tables for quality control, specifically reviewing banner point definitions, statistical testing net calculations, and base filters