Creator of comprehensive branding and human experience initiatives across digital, print, and environmental channels; elevated brand recognition and engagement within retail, healthcare, agriculture, and engineering/manufacturing.

• Executes concept-driven web and print materials, including integrated marketing campaigns.• Manages the creative process regarding layout, typography, color theory, photo art direction, illustration, and photo retouching. • Keen attention to detail and deep comprehension of brand communication and messaging, particularly within retail, healthcare, property development, agriculture, engineering/manufacturing, and the arts.• Maintains relationships with producers, copywriters, editors, videographers, illustrators, 3D animators,lifestyle and studio photographers, front and back-end web developers, and web and offset printersto ensure that all projects are completed on time and within budget.

• Improved Brand Marketing Team department KPIs by 40% over five years.• Set the creative direction, design, and implementation of over 25+ digital sale campaigns with an ROI of $500K per campaign and $30M in revenue.• Led design team on 25+ apparel collection launches, including 200+ digital assets and four seasonal 48-page catalogs with a 2% conversion, generating $6M in sales.• Reduced the time it took the creative team to generate emails by 92% by collaborating with IT and E-comm teams to implement Aprimo (data asset management system) and develop email layouts using Klaviyo.• Mentored, hired and trained junior and senior-level graphic designers and freelancers.

• Spearheaded the planning and implementation of end-to-end marketing strategies for integrated campaigns, including brand naming, identity systems, style guides, website, and e-marketing; achieved a 50% increase in website traffic and a 30% growth in customer engagement.• Conceptualized and art directed an internal direct mail marketing campaign resulting in 30% ROI of newly generated leads and won the MN Show Award in 3D/Mixed Media.

• Acted as Brand Steward for 3M Health across print and digital marketing assets.• Collaborated with creative director, brand/content strategists, copywriters, ad executives, project managers, and production teams to concept and generate new business proposals, logos, brand marketing materials, websites, banner ads, point of purchase displays, ads, packaging and photo art direction.• Established a complete brand refresh for industry leader, Continental Stock Transfer & Trust, enhancing brand visibility and competitive positioning. Recipient of the Stevie Award issued bythe America Business Award for B2B Marketing Campaign of the Year.

Led brand launch of ClearScript—a pharmacy benefit program created by Fairview Pharmacy to eliminate high middleman costs of its previous vendor. Print and digital efforts enabled Fairview to bring ClearScript to the marketplace after just one year, saving $2.6 million in markup costs.

• Achieved seamless integration of visual elements, enhancing the overall exhibition experience by managing the production budget for 100+ museum exhibitions while designing captivating typographic logo treatments, gallery signage, and way-finding signage.• Directed and coordinated the design and production of print and digital marketing materials for all museum departments, including Education, Public Relations, and Events, which effectively conveyed and championed the museum’s objective to instill a sense of inspiration through the influence of art.• Initiated a cost savings of $25K/yr annually with knowledge of photo retouching, pre-press work, and negotiating paper, print, and production costs with outside vendors.