I'm Ekeh Emuwa Joy, a passionate professional in the Wine & Spirits industry with a robust track record in sales and trade activation. I began my career journey in 2017 as a Business Development Manager at SAMTL (Sterling Asset Management and Trustees Limited), where I honed my skills in business growth and client relationship management.In 2018, I transitioned to Ledrop Nigeria Limited, the sole importers of renowned brands such as Remy Martin, Glenfiddich, Jägermeister, and Laurent Perrier. There, I progressed from a National Sales Representative to a Regional Sales Representative in Abuja, demonstrating my ability to drive sales and expand market presence. I took a break due to the COVID-19 pandemic but was determined to continue growing in the Wine & Spirits space.In 2021, I joined Guinness Nigeria as a Trade Activation Manager in Osogbo and was later moved to Ibadan, where I continued to strengthen my presence and impact within the company. In July 2024, I embraced a new challenge by transitioning to the Corporate Relations function at Guinness Nigeria as part of a 6-month career development plan, further broadening my expertise and strategic insights in the industry.I am a dedicated and results-driven professional, always looking for opportunities to grow, contribute, and make a difference in my field.