Formerly EMV Designs since 2008. Martin Monroe is an evolved business solutions firm, helping clients to reach their full potential. Whether digital, grass-roots or traditional strategies, Martin Monroe provides strategic and tactical guidance. We handle complex website/e-commerce migrations, custom e-commerce build outs, marketing strategy for social, digital advertising, eCRM (email marketing and customer database management), much more. Over the past 11 years, I have worked with over 50 brands, from large social personalities, athletes, supplement companies, insurance agencies, staffing agencies, a multitude of digital retail brands and many more.

Being a consistent over-achiever, I began my own design company to help increase my expertise in both web and graphic design. With dozens of clients in the past few years, I have been able to enhance my portfolio and learn how to effectively create inviting visuals across several industries for digital and print marketing. The experience has also helped me in my ability to foster forward thinking business relationships, strengthen my interpersonal skills and improve my own understanding of marketing principles and best practices.

Lead marketing efforts primarily in the digital space and direct brand development. Helping to ensure consistency and AAA presentation across the web including but not limited to pitch decks, website, social media, and paid media.

This is a company I have helped build their branding from the ground up. From logo design, message development and assistance with developing social media calendars to full website design, eCommerce setup and everything in between. In addition to branding support, I also film and edit all of their video content and provide photography support. This has been a wonderful experience to support a brand both focused on driving product sales and promoting lifestyle and empowerment based content. So far I have helped conceptualize a number of opportunities for product line growth and financial savings to help this small business grow.

Kai Greene is a world renown bodybuilder and social media personality as well as an actor and motivational speaker. He has several domestic and international brands that have been developed over the several years across a variety of industries. In 2011, I began supporting his work by developing his official website and helping to strategize ways to grow his social media presence. This included logo design, eCommerce setup and management, and SEO. Fast forward to today, I support Kai and his business manager in all marketing initiatives worldwide from contract negotiation through execution and evaluation. I have helped to develop many of his ancillary websites and support all organic and paid advertising campaigns across a variety of his brands. Additionally, I help to coordinate efforts with vendors and manufacturers and project management for larger engagements.

In my time working with Dynamik Muscle, a sports nutrition brand, I have helped by developing and executing brand awareness strategies and product development and marketing strategies. I helped them to expand their brand through coordination with international distributors and brand partners to ensure successful rollouts in over a dozen countries worldwide. Additionally, I have supported product development through producing new labels and apparel designs and developing marketing strategies through their principal ambassador and co-founder, Kai Greene. I produce the majority of their social media graphics and coordinate all of their online sales promotions. I have designed their current website which has lead to increased visibility and ease of the checkout process. I have also integrated a number of marketing automation systems to simplify efforts and ensure continuous engagement.

Senior Manager, Digital Communications & Creative Services (Promotion - January 2016)Currently, My main focus is growing online visibility of the organization and managing the vast amount of projects facilitated by my small team. Resource management is always a challenge but we have seen a lot of positive growth in client satisfaction. We completed our nearly $1M website redesign and restructure in May of 2016, which consisted of integrating our CMS, CRM, AMS, LMS, Advocacy platform, Email Automation Platform and eCommerce Platform. Our launch was very successful considering both the changes to our branding and messaging. Our audience has responded well and we continue to see major gains in SEO rankings and overall website engagement. Our brand as a whole continues to see growth in all aspects including social media engagement, sales and event attendance.Digital Marketing Manager (December 2012 - December 2015)In this position, my primary responsibilities included maintaining both our main organizational website as well as our subsidiary sites such as rally4babies.org, which I created during my time here, and bring in over a 250 thousand visitors each month. In addition, I also manage our email marketing efforts which reach over 100K viewers each month. I also help manage a steady flow of print and digital graphics from inception, to design, to a finalized deliverable. I have been the lead on many social media initiatives and integrated marketing efforts as well. Including strategic planning and creating actionable work plans. I also manage two direct reports, both our Sr. Graphic Designer and Web Content Specialist.

At MHP, my primary function is to help senior management with development and execution of traditional and online marketing campaigns for multiple media avenues including print, digital, social, CRM and more. With an expertise in web design, I facilitated the restructuring of MHP’s online presence while rebuilding over a dozen websites, several online shopping carts, multiple social media sites and customizing UI for increased interaction with the brands. I also monitored website performance, assisted in efforts to improve SEO strategies, managed all email marketing as well as CRM associated with our eCommerce and even assisted with development of improved print design graphics and layout. Beyond web design and development I also managed all hosting services, 100+ domains and worked on special projects for trade shows, graphic databases, minor in-house IT concerns and much more.

Global Connect offers an online software system, which lead me to coordinate online demonstrations and training to education administrators. At Global Connect, I was also able to fortify my understanding of direct B2B sales and marketing through management of a small team directed towards the growth of Global Connect’s NY market share. I had the pleasure of dealing with administrators in the NYCDOE as well as other educational institutions around the country. My efforts to launch marketing and sales initiatives in NY lead to tremendous growth at a rapid rate. Primarily landing accounts face to face, I had a proven record of building a strong rapport with clients. Once new clients were acquired I continued to have success managing the accounts at a high rate of retention. On the sales and marketing side, I traveled across the country to present at trade shows and other educational conventions, and on a more technical side I assisted in-house employees with testing and analysis of system functions as well as utilizing my strong knowledge of MS Excel to assist employees with file setup and data mapping.

The management trainee program at Enterprise was an excellent step in my grasp of operations and team management. The environment was fast-paced and a having worked in the busiest branches in my region, I was able to learn some great ways to adjust to the daily demands of consumers, employees and business relationships. At Enterprise, I was honored 3 consecutive months for my efforts in obtaining customer leads and my execution of sales initiatives. I was also named the Branch Captain for inventory management and control. The beauty of the program was that it also was my introduction to B2B sales, as I was challenged with maintaining not only consumer sales but also corporate account management, scheduling sales calls and obtaining sales leads.

My main responsibilities were soliciting customers to explore mortgage options. I provided financial guidance using personal finance software, data analysis and demonstrating superior product knowledge. In this job I was faced with high sales quotas both daily and monthly. In my time there I was elected the Productivity Captain and focused my efforts on increasing daily sales goals and boosting in office morale.

I demonstrated a high level of product knowledge, engaged in cross-selling and up-selling and operated banking systems to manage customer accounts, loans, and personal information. I was elected the Marketing Liaison as well as being promoted to my branch’s Elite Lender and Consumer Lending Specialist role. I operated in a small customer support team in a fast paced environment.