Eric Whipkey, Prc Email & Phone Number

Washington, DC, US

Arlington, Virginia, United States

Led the introduction and first waves of a major Brand Tracker survey, its brand gaps and the structural equation model. This survey has become the lynchpin for a major client and its efforts, serving as an ongoing benchmark for its national brand, advertising, and innovation campaigns.Currently leading one of 2 cross agency innovation research PODs. We.

Springfield, Virginia

As an avid rower for over 30 years, passing down the joy of rowing to the next generation was a delight. I enjoyed seeing the young rowers as they found something new, and surprising in themselves as they pushed their limits. Rowing is my passion andwhile I had to stop to make way for my new job, I did enjoy introducing my favorite pastime to a new.

Washington D.C. Metro Area

At Thistle Strategies we specialize in innovation, experience design, and brand positioning. Blended qual/quant methods uncover "jobs to be done" associated with customer journey pain points and consumers' daily challenges. Contemplating these "jobs" and "pain points" during "mindful moments" in their day reveals new ideas and innovations in subsequent.

Vienna, VA

Led a team of strategic research analysts identifying high impact outcomes associated with the credit union member experience and tracking metrics for internal clients (I.e., call center, branch, mortgage, credit cards, digital, etc.). Worked with other teams within the Member Research and Intelligence Division (MRID) to craft stories that integrate.

Gaithersburg, Maryland

Directed major client and consumer research efforts in support of the North American Client Journey as well as HCAHPS and other patient and resident satisfaction studies in search of key drivers and insights. Lent thought leadership and talents in support of global segmentation, brand positioning studies, and innovation efforts designed to develop new.

Annandale, VA

Elected Board Member - Worked with staff and other board members to develop a unique, relevant and believable positioning statement and associated tag line as FCS prepares to enter its 50th season.

Alexandria, VA

Responsible for setting the market research strategy for all aspects of market research for the Society and ensuring that it supported the mission and goals of the Society. Programs included:Data Mining and ModelingSupporting product development (idea creation, product / concept testing, etc.)Marketing analytics and metricsMember satisfaction research.

Responsible for all aspects of market research for the Society. Programs included:Member satisfaction research - developed a robust member satisfaction index (MSI)Member and non-member needs research - developed and fostered a consumer driven innovation strategy for product development. Pricing research - dues elasticity, seminar/conference, international.

Designed and secured statistical samples for IG auditors and investigators in support of audits and investigations of various entities within the department of transportation including the FAA, FHWA, FMCSA, NHTSA, FTA, etc. In addition to sampling, was called upon for statistical advice and counsel as well as working special projects including data mining.

Developed and managed a customer satisfaction research function for a large business to business telecommunications company. The program included a large customer satisfaction survey tied to employee compensation and targeted action planning. Responsible for managing one direct report, numerous vendors and a budget of $250,000.

Master Of Arts - Ma, Industrial And Organizational Psychology

Activities and Societies: SIOP, SHRM

Bs, Psychology

Activities and Societies: SIOP student chapter member, Nominated as a member of - Psi Chi (The National Honor Society in Psychology)

Transferred, Psychology

Activities and Societies: Crew

Certificate In Outcome Driven Innovation, Outcome Driven Innovation

Education record