Eric Whipkey, Prc Email & Phone Number

Washington, Dc, Us

Arlington, Virginia, United States

Led the introduction and first waves of a major Brand Tracker survey, its brand gaps and the structural equation model. This survey has become the lynchpin for a major client and its efforts, serving as an ongoing benchmark for its national brand, advertising, and innovation campaigns.Currently leading one of 2 cross agency innovation research PODs. We test brilliant creative ideas with Prospects. We are using a combination of qualitative and quantitative research tools (I.e. online… Show more Led the introduction and first waves of a major Brand Tracker survey, its brand gaps and the structural equation model. This survey has become the lynchpin for a major client and its efforts, serving as an ongoing benchmark for its national brand, advertising, and innovation campaigns.Currently leading one of 2 cross agency innovation research PODs. We test brilliant creative ideas with Prospects. We are using a combination of qualitative and quantitative research tools (I.e. online focus groups, IDIs, creative Bulletin Boards/Diary studies, UX testing, and advanced survey tools) to quickly test new concepts for go/no go decisions and /or early stage prototype or MVP tests. I have also assisted with segmentations, leads modeling and research, current events pulse modeling thought leadership, media testing, explorations of parent influencer dynamics and moderated numerous IDIs and focus groups across multiple clients and projects. We are a matrixed organization. One never knows what interesting projects or roles will arise. Come join us and help our clients explore research to inform meaningful human decisions! Show less

Springfield, Virginia

As an avid rower for over 30 years, passing down the joy of rowing to the next generation was a delight. I enjoyed seeing the young rowers as they found something new, and surprising in themselves as they pushed their limits. Rowing is my passion andwhile I had to stop to make way for my new job, I did enjoy introducing my favorite pastime to a new generation.2019 - 2021 seasons: Head Women’s Freshman/Novice Crew Coach2018/2019 season: Volunteer Assistant Coach: Women’s… Show more As an avid rower for over 30 years, passing down the joy of rowing to the next generation was a delight. I enjoyed seeing the young rowers as they found something new, and surprising in themselves as they pushed their limits. Rowing is my passion andwhile I had to stop to make way for my new job, I did enjoy introducing my favorite pastime to a new generation.2019 - 2021 seasons: Head Women’s Freshman/Novice Crew Coach2018/2019 season: Volunteer Assistant Coach: Women’s Freshman/Novice Crew Show less

Washington D.C. Metro Area

At Thistle Strategies we specialize in innovation, experience design, and brand positioning. Blended qual/quant methods uncover "jobs to be done" associated with customer journey pain points and consumers' daily challenges. Contemplating these "jobs" and "pain points" during "mindful moments" in their day reveals new ideas and innovations in subsequent qualitative inquiry, etc.Once “pain points” are identified, we help to prioritize next steps to provide for improved costumer… Show more At Thistle Strategies we specialize in innovation, experience design, and brand positioning. Blended qual/quant methods uncover "jobs to be done" associated with customer journey pain points and consumers' daily challenges. Contemplating these "jobs" and "pain points" during "mindful moments" in their day reveals new ideas and innovations in subsequent qualitative inquiry, etc.Once “pain points” are identified, we help to prioritize next steps to provide for improved costumer experiences.Clients:HR Certification Institute (HRCI)On a contract basis, I managed an experienced and skilled staff at the front lines of HRCI’s candidate / certifcant experiences. I integrated technology and data management capabilities, improving both call center employee experience and experiences for HRCI’s many customers.I fielded a new NPS / Loyalty Index to point the way to improved customer experience focusing on ease, efficiency and emotion. This new metric was designed as a monthly tracker to be dash-boarded, and explored with text analysis and integrated with call level data.EVERFI:Researched key client segments to better understand needs, “jobs to be done,” and facilitate target markets. We explored the prospect needs of CMOs, Compliance Officers, Retail Bankers, and existing customer needs among Human Resource Training professionals. Healthy Women, product consultant (present):Stepped in to write quick turnaround reports on current medical outcomes studies focused on the symptoms of Peri-menopause and Menopause, and women's self-care. Currently, assisting with pre/post online content evaluations across several healthcare topics, including, migraine disease, MS, Breast Cancer/Breast Health, Vaccines, and Alzheimer's disease.AAPA (American Academy of Physician Assistants):Assisted with the design and final reporting of a major (1st ever in-house) conjoint study to explore optimized solutions for a switch to a virtual conference for 2020 (per COVID-19 situation). Show less

Vienna, Va

Led a team of strategic research analysts identifying high impact outcomes associated with the credit union member experience and tracking metrics for internal clients (I.e., call center, branch, mortgage, credit cards, digital, etc.). Worked with other teams within the Member Research and Intelligence Division (MRID) to craft stories that integrate satisfaction, member journey, segmentation, predictive analytics and secondary research to provide actionable insights for NFCU… Show more Led a team of strategic research analysts identifying high impact outcomes associated with the credit union member experience and tracking metrics for internal clients (I.e., call center, branch, mortgage, credit cards, digital, etc.). Worked with other teams within the Member Research and Intelligence Division (MRID) to craft stories that integrate satisfaction, member journey, segmentation, predictive analytics and secondary research to provide actionable insights for NFCU clients.We tapped cutting edge approaches to identify the paths to strong member experiences (via SEM), measure operational effectiveness via targeted mystery shops, ethnography, social media monitoring and leverage advanced behavioral segmentation to enhance client understanding of the member experience and preferences.Implemented:Role based real time surveying and dashboardingAI supported Qual/Quant Research toolCo-creating peak moments Text analysis / emotion research Online Experience Tracking Show less

Gaithersburg, Maryland

Directed major client and consumer research efforts in support of the North American Client Journey as well as HCAHPS and other patient and resident satisfaction studies in search of key drivers and insights. Lent thought leadership and talents in support of global segmentation, brand positioning studies, and innovation efforts designed to develop new offer ideas in the US health care and senior living markets.Participated on the Global Insights team, which was charged with identifying… Show more Directed major client and consumer research efforts in support of the North American Client Journey as well as HCAHPS and other patient and resident satisfaction studies in search of key drivers and insights. Lent thought leadership and talents in support of global segmentation, brand positioning studies, and innovation efforts designed to develop new offer ideas in the US health care and senior living markets.Participated on the Global Insights team, which was charged with identifying and carrying out integrated projects that impacted all market segments in a global context. Show less

Annandale, Va

Elected Board Member - Worked with staff and other board members to develop a unique, relevant and believable positioning statement and associated tag line as FCS prepares to enter its 50th season.

Alexandria, Va

Responsible for setting the market research strategy for all aspects of market research for the Society and ensuring that it supported the mission and goals of the Society. Programs included:Data Mining and ModelingSupporting product development (idea creation, product / concept testing, etc.)Marketing analytics and metricsMember satisfaction research - developed a robust member satisfaction index (MSI)Member and non-member needs research - developed and… Show more Responsible for setting the market research strategy for all aspects of market research for the Society and ensuring that it supported the mission and goals of the Society. Programs included:Data Mining and ModelingSupporting product development (idea creation, product / concept testing, etc.)Marketing analytics and metricsMember satisfaction research - developed a robust member satisfaction index (MSI)Member and non-member needs research - developed and fostered a consumer driven innovation strategy for product development. Pricing research - dues elasticity, seminar/conference, international and domestic product pricingCompetitive Intelligence - SHRM tracks competitor financial information via Federal 990 submissions as well as annual reports (for profits). Conference Evaluations - SHRM market Research carried out all conference evaluation activities and developed an in depth conference success measure that identified the drivers of success of the conference from satisfaction to value, and usefulness.SHRM market research carried out numerous other studies on an ad-hoc basis throughout the year. SHRM market research was the primary source for market data for the Society. Show less

Responsible for all aspects of market research for the Society. Programs included:Member satisfaction research - developed a robust member satisfaction index (MSI)Member and non-member needs research - developed and fostered a consumer driven innovation strategy for product development. Pricing research - dues elasticity, seminar/conference, international and domestic product pricingCompetitive Intelligence - SHRM tracks competitor financial information via… Show more Responsible for all aspects of market research for the Society. Programs included:Member satisfaction research - developed a robust member satisfaction index (MSI)Member and non-member needs research - developed and fostered a consumer driven innovation strategy for product development. Pricing research - dues elasticity, seminar/conference, international and domestic product pricingCompetitive Intelligence - SHRM tracks competitor financial information via Federal 990 submissions as well as annual reports (for profits). Conference Evaluations - SHRM market Research carried out all conference evaluation activities and developed an in depth conference success measure that identified allows the drivers of the success of the conference from satisfaction to value, and usefulness.SHRM market research carried out numerous other studies on an ad-hoc basis throughout the year. SHRM market research was the primary source for market data for the Society. Show less

Designed and secured statistical samples for IG auditors and investigators in support of audits and investigations of various entities within the department of transportation including the FAA, FHWA, FMCSA, NHTSA, FTA, etc. In addition to sampling, was called upon for statistical advice and counsel as well as working special projects including data mining and aggregation for the ongoing audits of the FAA and the transportation security administration.

Developed and managed a customer satisfaction research function for a large business to business telecommunications company. The program included a large customer satisfaction survey tied to employee compensation and targeted action planning. Responsible for managing one direct report, numerous vendors and a budget of $250,000.

Master Of Arts - Ma, Industrial And Organizational Psychology

Activities and Societies: SIOP, SHRM

Bs, Psychology

Activities and Societies: SIOP student chapter member, Nominated as a member of - Psi Chi (The National Honor Society in Psychology)

Transferred, Psychology

Activities and Societies: Crew

Certificate In Outcome Driven Innovation, Outcome Driven Innovation

Education record