Homebase makes work easier for 100,000+ small (but mighty) businesses with everything they need to manage an hourly team: employee scheduling, time clocks, payroll, team communication, hiring, onboarding, and compliance. Just don't call us "Human Capital Management" -- yuck! We’re easy-to-use tools built for the busiest businesses, so owners and employees can spend less time on bullsh*t and more time on what matters.

Led teams in product and integrated marketing at Gusto.Drove new customer insights: via brand awareness measurement, core message testing, shopper journey survey, upsell cluster analysis, and psychographic segmentation.Led product marketing: Led team in product and feature launches, sales enablement, sales feedback, case studies, customer comms, industry and competitive analysis. Established product launch playbook and tiering.Managed acquisition and upsell: Built annual marketing calendar. Coordinated cross-functional team driving acquisition and upsell during peak season. Partnered with paid acquisition and lifecycle teams on channel strategy. Led team to develop audience and messaging strategies, upsell and cross-sell campaigns, standardized stats and claims. Developed multi-channel campaigns: Led website redesign. Concepted and developed campaign creatives, including social, display, video, direct mail, affiliate, and audio ads. Wrote copy for website, sales collateral, email nurtures, ads, and landing pages.

Consulted startups on product marketing, sales pitches, investor decks, advertising, and brand.

Led US marketing for GGV Capital, a US and China-based VC firm with $2.6 billion under management.- 30% increase in PR hits in 2015 vs 2014- 41% increase in web traffic in 2015 vs 2014- 500% increase in slideshare views in 2015 vs 2014- Grew Linkedin followers 105% in 2015- Grew Twitter followers 65% and impressions 49% in 2015- Launched new website: ggvc.com- Revamped firm newsletters and comms design- Set up database and email marketing for the firm: http://go.ggvc.com/2015_q3_news_public- Managed thought leadership content development- Managed design and decor of new office- Grew events program 2.8x in 2015 vs 2014- Created event design and managed content development for 15th Anniversary Summit in Beijing

Led major re-launch of iOS app resulting in 2MM+ downloads, 4.5X daily active users, 100+ press articles, and reaching #8 overall in the App Store in first week of launch. Also featured by Apple. Received bonus for work.Identified gaps in mobile product marketing and developed strategies, campaigns, and collateral, including videos, ads, web pages, swag, posters, press pitches, sales narratives, competitive evaluations and user guides.

Launched new product, Box Notes, including product positioning, press pitch and demo for CEO’s keynote at BoxWorks.Managed cross-functional teams to develop and execute product positioning and go-to-market strategies for mobile and web products.

Launched DoubleClick Bid Manager, Google’s new DSP, with product positioning, core sales narrative and collateral, new webpage, video, PR and external communications. Developed core marketing strategies for DoubleClick Bid Manager and Invite Media, including audience targets, messaging, positioning, tactics, and budgets.

Sales Marketing for YouTube sales team: Developed scalable sales narratives and marketing resources for the tech vertical, plus strategic pitches to top tech companies, including Intel, HP, HTC, Dell, Lenovo, and AT&T. Received 15 peer bonuses for work.

Developed and executed 9 large-scale branded content programs on YouTube ranging from $500K to $8MM in revenue each (including branded web series, live stream sponsorships, and contests) for advertisers including Lenovo, HP, Dell and Intel. Two were renewed the following Dell and Intel. Received 3 spot bonuses for work.

Developed new wine brand, including branding, packaging, prototypes, and positioning, which has launched nationally, with 8 product lines, and consistently sells out at retailers. theseekerwines.com