- Managed overall operations for country team, overseeing varied functions including merchant acquisition and retention, marketing, user engagement, content, and customer service; also responsible for recruitment, training and performance management. Assumed responsibility for P&L as well as other key engagement and usage statistics. - Oversaw an account management covering 500+ merchant/advertiser accounts, with an industry-low attrition rate of 2% and gross merchandise value of over S$600,000- Responsible for negotiating and securing commercial partnerships with major real estate developers, brand agencies and event organisers. - Played key role in driving the launch of Sugar Premium, a major new product vertical.

- Served as chief of staff to the Chief Executive Officer, coordinating the company's high-level strategic and operational agenda between senior leadership across line and staff functions in Singapore, Hong Kong and Jakarta; oversaw operational budgets totalling S$1.7 million for all country and headquarters team- Played a key role in implementing management best practices across various country offices- Oversaw headquarters functions including public relations, corporate communications, investor relations, talent acquisition and management, and finance; delivered more than S$1.5 million in PR value through various media engagement and partnership campaigns- Principally responsible for launching Hong Kong office and overseeing its handover to the newly-established country operations team within two weeks

- Negotiated and secured marketing partnerships with brand partners such as Lunch Actually in order to increase user growth and engagement for the mobile app.- Maintained relationships with mainstream and digital media and implemented PR and communications strategy.- Conceptualised and implemented events in order to drive engagement and brand awareness.

- Initiated a comprehensive media and communications plan and developed a process flow chart to ensure senior leadership could smoothly execute the plan- Coordinated creative direction (client briefs, conceptualization, and copy) for projects across diverse functional teams

- Responsible for executing product and brand launches for boutique premium skincare brands into Singapore; areas of focus included public relations, events and marketing, including engagement with key opinion leaders within social media- Delivered more than S$400,000 in PR value for 9 beauty brands; secured 30+ mentions in mainstream media and 40+ positive reviews from bloggers with minimal budget; also executed skincare workshops for consumers, resulting in consumer basket size increasing more than 5x for brand post-workshop- Responsible for compiling monthly P&L reports and summaries for principals

- Managed client's annual advertising budgets, ranging from S$500,000 to S$1 million per client, and delivered average cost savings of 14% through efficient planning of campaigns across print, out-of-home, television, digital and mobile media- Accounts managed include Cortina Watch, Kenwood Electronics, Mitsubishi Electric, and Sealy Posturepedic - Coordinated creative direction (conceptualization, artwork and copy) for advertising campaigns across diverse functional teams

- WooWorld is a well-established mobile content aggregator that distributes and markets massive flows of digital content (gaming and non-gaming) throughout Asia.- Helped to develop integrated marketing campaigns for StarHub Gee!, M1 Wowgotit games and AC Milan projects.- Developed event concept proposals for StarHub and AC Milan launch projects.