DMD Skin Sciences is a digital-first dermatology clinic that specializes on treating acne, acne scars, and hyperpigmentation through authenticity, innovation, and the power of community. Founded by a Board-Certified Dermatologist.We believe in the power of authenticity, innovation, and community.- Determines points for improvement in operations, designs processes and implements these to become standard business operating procedures- Helps build the overall company culture while giving leeway for innovation in the different facets of the business- Leads the expansion of the brand by establishing its very first flagship clinic- Leads the integration of the brand's Teleclinic operations with our physical clinic operations for an omnichannel patient experience. - Led the team pivot to Teledermatology and social commerce as a response to COVID-19 and consistently fosters growth month-on-month since the imposition of the Community Quarantine in March 2020- Led the transformation of DMD Skin Sciences from a traditional Dermatology clinic to a digital-first Dermatology clinic, allowing us to serve patients from all over the Philippines and abroad with a 385.75% increase in number of new patients pre-Teleclinic vs. present.- Led the opening of a Philippine FDA-registered online pharmacy to serve the medical treatment of patients residing in rural areas in the Philippines.- Led the expansion of DMD Skin Sciences to the biggest e-commerce marketplaces in the Philippines - LazMall, Shopee Mall, and TiktokShop - to reach more customers for the retail purchase of DMD Skin Sciences' products.- Helped contribute to a 90% organic growth in 2022 (vs. 2021), 95.65% organic growth in 2021 (vs. 2020) and a 21.05% organic growth in 2020 (vs. 2019) based on net sales. - Oversees over-all operations of the company including Marketing, R&D, Product Design, Social Commerce Fulfillment, and Teledermatology Operations.

Formed through the partnership of the University of Santo Tomas and the Department of Science and Technology (DOST), UST TOMASinno Center is a technology business incubator that provides Thomasian students and alumni an avenue where they can leverage on and utilize researches to help make it into a tangible reality, in the form of a product or service.Provides mentorship to incubatees on Product Design, particularly on Pivoting and Achieving Product-Market Fit.

- Ensured that offline retail stores were compliant with their respective local government’s requirements, permits, and documentation- Assisted Store Supervisors in their stock forecasting, stock replenishment, return of defective goods, and other concerns related with the smooth daily operations of offline stores- Cascaded instructions on the implementation of in-store marketing activities

- Oversaw ideation sessions, marketing campaigns, creative collaterals, and marketing calendars used on onlineand offline channels- Provided creative and messaging direction to the pool of creative talents for the execution of collaterals- Collaborated with Digital Marketing Associate to maintain a pool of influencers that helped boost the onlinepresence of brands- Worked closely with the Operations Manager and monitored the performance of products and craftedrelevant sales and promotions for the faster sell-through of slow-moving SKUs- Liaised with DTI for the approval of sales & promotions and with IPO for the registration of trademarks- Helped increase the Facebook Page likes of the company's offline brand from 20,000 to 90,000 in a yearthrough the team’s predominantly organic content initiatives- Created processes and relevant documents that aided in the smooth work flow of the Marketing team

- Helped expand the company’s offline retail footprint from five to 16 nationwide branches in two years- Scouted potential locations for expansion, negotiated lease contracts with landlords of shortlisted locations, and furnished necessary corporate documents to close preferred sites- Oversaw construction of stores and ensured that the store designs are met in accordance with standards &guidelines of both the landlord and the local government- Evaluated pain points in cooperation with the Operations team and partnered with third-party services (such aspayment gateways, logistics partners, et cetera) that elevated the overall customer experience

- Motivated and educated front liners through product training and briefings to help push products- Opened, maintained a total of 16 accounts (such as Abenson, Power Mac Center, Globe, Memo Xpress, andSony Centre by AVID, to name a few), and consistently hit sales targets- Led and assisted the spearheading of the company's B2B/distribution business unit

- Crafted digital and print marketing collaterals- Utilized copywriting skills in composing captions for Kimstore’s social media channels