I have been engaged in digitalization for more than 15 years. For me, this is also a hobby, because I enjoy the fact that digitalization makes our lives easier, akin to the remote control from the TV, which was invented only after. Thanks to digitalization, almost any human need can be satisfied with just a few clicks on a smartphone. I am constantly studying the digital products market in order to make my life easier and not waste time on an empty routine.E-commerce specialist in the field of foreign economic relations with knowledge of the English language in the specialty Commerce (commercial business).Represented Williams Et Oliver at the B2B Conference Group (BBCG) (leader in organizing annual business summits of top business leaders in key sectors of the Russian economy)http://www.old.b2bcg.ru/events/diy-household-retail-russia-2017/program/diy-ecommerce-strategii-prodazh/https://www.facebook.com/B2BCG/posts/1521185691224865Conducted a part of «The Truth and Myths of LANDING PAGE» together with the company X-ON at the federal seminar «1C-Bitrix: Online Store and Applications»http://x-on.ru/news/federalnyi-seminar-1s-bitriks-internet-magazin-i-prilozheniya/Computer skills:• Windows: Expert (installation, configuration and removal of operating systems)• Microsoft Office (Excel, Power Point, Outlook, Word): advanced user• Work with all Google services (gmail, gDocs, etc.)• CRM-systems: SalesForce; Bitrix 24Personal quality: • conscientiousness• work primarily for the idea of the company, not for sitting 8-hour working day on the labor code• flexibility in communication• the desire to achieve permanent results with real and consciousmotivation• readiness for training and professional development• organizational skillsStudent Union• 2005 – 2006 Participated in the outreach education and training of the development of communicative, social and leadership qualities. • 2007 – 2008 Provides assistance in organizing trips to the education and training for students of the first courses.
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Product OwnerArtishock Feb 2020 - Jan 2023Красногорск, Московская Область, Россия• Analysis of the goals, requirements and wishes of the business owner• Preparation of technical specifications for the development of a unique stone marketplace: design, catalog structure, functionality, UX• Management and coordination of all work (backlog) on the development of the stone marketplace with teams of full-time and freelance specialists (developers, layout designers, designers, marketers)• Product testing at all stages of development• Development of an Internet project development plan (roadmap): organization of working groups, internal communication of all structures in the company; collection of requirements and study of business processes; analysis of economic indicators and growth points, identification of problems;• Organization and launch of a temporary landing page (during the development of the main project) on the Tilda.cc platformProduct presentation https://zendesign.ru/en/project/artishock
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Product OwnerGipfel Europa Mar 2019 - Sep 2019Москва, Россия• Operational management of two online stores, ensuring the growth of business performance indicators.• Implementing an online store development strategy (based on the existing network of offline stores) in Russia and the CIS.• Manage advertising campaigns.• Development and implementation of activities aimed at increasing sales, achieving the required KPI.• Development, implementation and maintenance of online store customer service standards.• Optimization of business processes and costs.• Interaction and optimization of work with internal services (logistics, warehouse, accounting) and contractors (courier service, advertising and marketing agencies, etc.).Results:• The turnover of the online store has grown more than 2 times in 7 months• Writing technical specifications and conducting the development of a new Gipfel online store• Implementation of e-mail marketing• Brand withdrawal and placement of Gipfel products on marketplaces:WildberriesGoodsYandex. Market (ex Take)OzonAliExpress (tMall)• Brand withdrawal and placement of Gipfel products on priceplaces:Google. MerchantPrice.ruAport.ruNadavi.net (e-katalog.ru and magazilla.ru )Sravni.comPriceOk.ruPoisk-podbor.ruTopadvert.ruBlizko.ruMixmarket.bizRecreativ.ruRegmarkets.ruPodarki.ruAlterprice.ruTiu.ruAvito storeGlami.ru -
Product OwnerMoonshine And Jam Nov 2017 - Sep 2018Москва, РоссияOnline store launch and development from scratch:• understanding of competitive advantage among current market players• creation of the online store logo and design• elaboration of the online store structure (catalogue), based on the most popular search queries in search engines (Yandex, Google)• elaboration of the new semantic core, meeting all popular search queries in search engines (Yandex, Google) (as a result, after a week launch period the online store is placed on the first page of Yandex search by most of thematic queries)• creation and publishing of the online store web-pages on tilda.cc platform• integration of Internet acquiring and connecting a cash desk (Evotor ST5F) for online payment• content placement• launch of all SMM channels in unified style (Instagram, Facebook, Youtube – planned)• integration of the e-mail service Unisender, Yandex.Metrics, Google Analytics• adaptation of the online store for all mobile devices and tablets• searching for suppliers and partners; making contractsTemporary project (the online store is finished)More details can be provided by phone / e-mail or on personal meeting.
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Product Owner / Head Of Business Development & E-CommerceWilliams Et Oliver Oct 2013 - Nov 2017Москва, Россия1. Management of the online store:• setting up targets for the online store• estimation of reasonable and profitable motivational system and bonuses program for online store department employees• analysis of current e-commerce market situation (orientation in the modern e-commerce market)• constant learning, searching of new information; finding new ways of technologies implementation and new strategies in electronic markets and tradeResults:The turnover of the online store in 2017 increased by 4.8 times compared to 2013Gross profit of the online store for 2017 increased by 4.9 times compared to 20132. Ensuring the profitability of financial investments to the online store:• setting budgeting priorities• quality control of the advertising services:Yandex.Direct, Google Adwords Market places SEO-optimization services3. CRM (Customer Relationship Management). E-mail marketing, SMS mailing etc.• «Unisender» software – high level of expertise (segmentation, customization, integration, messages creation and sending, analytics collection, constant contact with support, problem-solving and search for new optimal solutions for IT departments in integration/ customization)• «OSMIcards» software – high level of expertise• Google tools – advanced user (Google Docs, Google Analytics, Google My Business etc.)• RSYA tools (Yandex advertising network) – advanced user4. Implementation of projects and creation of development plan for the online store:• feasibility study• development of an Internet project development plan (roadmap): organization of working groups, internal communication of all structures in the company; collection of requirements and study of business processes; analysis of economic indicators and growth points, identification of problems;• preparation of technical specifications for the development and modification of the online store5. Optimization and regulation of business processes. -
City Planner, Chief Of Nl ProjectGroupon Russia Feb 2012 - Mar 2013Москва, Россия• Thematic newsletter project management• Planning Perfect Pipeline of best mix of deals to be featured within a month, based on seasonality and past data• Scheduling deal features on time, and ensuring good mix of deals on website• Maintaining comprehensive library of deal books with best deal structures of all categories within the vertical/city• Work closely with Sales Manager to decide how to maximize deal features• Working closely with CPA to ensure deals are scheduled and ended on time• Reviewing deals pre-feature, to ensure that all best-selling points are clearly and accurately displayed, to maximize customer interest and sales• Planning how deals will appear on the website, in terms of deal positioning and appearance, so as to optimize sales• Forecasting sales• Analyzing top and worst deals, and ensuring that top deal structures/products are constantly replicated, and worst deal structures/products are avoided• Planning and executing themed campaigns based on seasonality and to generate traffic and maintain interest on the website• Keeping up to date on the latest market trends related to the vertical/city, and pushing for them to be signed and featured as soon as possible on the site• Ensuring and maintaining good site experience for consumers, and constantly improving through innovation and creativity• Planning eNL subject title and positioning of deals within the newsletter -
City Analyst / Аналитик Отдела ПродажGroupon Russia Sep 2011 - Jan 2012Москва, Россия• Support decision making through analytics, working with Sales Ops project managers to analyze the efficiencies of new tools and processes, and report on sales initiatives.• Create and maintain standardized and centrally managed sales performance reports• Provide the ongoing support and training to sales teams to ensure the efficient adoption of reports• Provide analytical insight on sales performance to identify root causes and influence the direction of sales strategy and priorities• Partner with cross-functional teams to define, develop and maintain financial and non- financial KPIs• Proactively identify gaps and errors in data and reporting and work towards improving those areas• Act as the point of contact for the Central Sales Ops team to 10 different countries ensuring all projects/analytics being worked on are understood and leveraged across EMEA• Operationalize new rollouts and provide analytical support in detail to requests from countries
Евгений Сергеев Education Details
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International Business/Trade/Commerce -
International Business/Trade/Commerce
Frequently Asked Questions about Евгений Сергеев
What is Евгений Сергеев's role at the current company?
Евгений Сергеев's current role is Product Owner.
What schools did Евгений Сергеев attend?
Евгений Сергеев attended Московский Государственный Институт Международных Отношений (Университет) Мид России (Мгимо), Московский Государственный Институт Международных Отношений (Университет) Мид России (Мгимо).
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