Bringing the world beautifully designed, super soft, and wonderfully sustainable bamboo baby clothes. And more coming soon...

As Digital Marketing Manager for Musgrave MarketPlace I was responsible for all digital activity driving traffic to the brand website and physical stores. I led a team of 2 in developing and managing all web, social, email and programmatic content to deliver highly relevant traffic and ensure customer retention. I managed several 3rd party providers and worked cross functionally to ensure promotional content was in-line with company goals.During my 3-year tenure achievements included:- Increasing traffic to brand website by over 180% from 2017 to 2020- Introduced programmatic advertising and advanced tagging to the MarketPlace business which enabled measurability of ROI for digital marketing activity for the first time in the history of the business. - Implemented email marketing automation and enhanced content strategy to deliver an increase of 24% in open rates and 7% in click rates. - Project managed the migration of the MarketPlace Northern Ireland website to a new platform.

• Managed online sales and marketing plans with a focus on branding, pricing, promotions and new product launches for the UK market• Devised and implemented new creative initiatives to improve brand awareness amongst end users• Managed and interacted with key eCommerce team members across the globe, including India and the US, to drive daily and long term projects• Planned and delivered locally relevant e-commerce marketing campaigns for Dell Outlet in the UK• Proposed and spearheaded the implementation of vital 3rd party eCommerce integrations • Managed a quarterly budget in excess of 250k and ensured maximum ROI• Drove the online business against targets, published and reported business results to key stakeholders • Provided quarterly briefings and managed UK based media agency to ensure best results across paid media channels • Managed internal and external relationships with customer service and sales support• Created and published posts across social accounts while ensuring we maintained the highest customer service levels.

• Identified opportunities to enhance website functionality and directed implementation of agreed projects• Advised trade customers how to improve their marketing tactics• Continually updated and managed the website for the Irish and UK market, ensuring a positive user experience and quickly resolving any technical issues that arose• Executed digital techniques to drive traffic to the website and maximise the impact of new products and product promotions• Oversaw the development and growth of the company's Email Marketing in Ireland and the UK• Created and managed content for the sales team’s key mobile selling tool• Managed a network of artists that demonstrated the products supplied by Hills • Coordinated and produced brochures and art work for key seasonal promotions, pricelists and advertisements using Photoshop, InDesign and Illustrator• Liaised with major suppliers to run key promotions for new product launches across Ireland.

• Implemented Google Adwords in Ireland and Google Shopping Campaigns in the UK• Presided over a diverse e-commerce fulfilment staff, an in-store merchandiser and an e- commerce/marketing assistant in the management of two e-commerce websites in the UK and Ireland and three physical stores in the Republic of Ireland• Devised and executed an innovative marketing and digital marketing strategy to increase customer acquisition and improve customer retention (email marketing, loyalty rewards, speaker events for members, customer service standards, and the customer journey through physical and online presence)• Designed and implemented progressive advertising campaigns to drive both store and website traffic, thus generating higher revenues• Forged strong and sustainable relations with third parties and various agencies in order to augment marketing strategies, whilst constantly monitoring competitors’ marketing initiatives• Managed and implemented various marketing initiatives to drive traffic towards company sponsored events.

My duties as an Advertising & Media Executive at Ryanair included:SAP Management• Processed all invoices for advertising media• Managed new vendor setup• Monthly account reconciliation.Joint Advertising • Planned, implemented, and monitored joint advertising campaigns for a wide variety of tourist boards and airports across Europe• I managed budgets ranging from 25k to as much as 1 million per campaign so I always ensured that I effectively allocated these budgets in order to achieve maximum return on investment for Ryanair and their partners• Provided post campaign analysis and reporting.Media Planning• Planned and scheduled monthly media activity across Europe including press, radio, outdoor and online• Dealt with media changes and issues as they arose• Liaised with media suppliers on a daily basis• Producing monthly competitor reports• Sourced media proposals for new/existing markets• Negotiated and set up supplier rates/agreements• Briefed designers on creative elements of campaigns and followed through to sign off• Set schedules and managed designers to work to that schedule• Created plans for key action areas• Participated in creative brainstorming for topical advertising.Content Management• Sourced content from tourist boards that matched the requirements of the Ryanair.com website• Managed web developers to ensure Ryanair.com updates were kept in line with media plan timelines• Managed monthly email schedules• QA for email content for over 12 markets

• Google Adwords/P.P.C - Creation, Development and Management of multiple campaigns and ad groups• Marketing Strategy - Identifying opportunities and setting goals to achieve higher sales leading to increased competitive advantage• Brand Management - Planning, Targeting and Reputation Maintenance of key brands• Product Management - Planning, Forecasting and Marketing of all key products• Email Marketing Management – Planning, Executing & Measuring all key campaigns for the company• Search Engine Optimisation (S.E.O) – Research, Planning, Application and Analysis• Social Media Creative Development• Website Management - Content Creation, Design and Moderation• Competitor Analysis - Identifying strengths and weaknesses of competitors in order to provide defensive and offensive strategy.

• E-Mail management including HTML design, copywriting, layout, and email lists• Creating and Implementing Online Strategy for all key clients• Analyzing, interpreting and presenting market data through Google Analytics• Project Management - creative brainstorming, implementation and delivery• Research, application and implementation of social media strategy.