As the Digital Communications Manager at Sarcoma UK, I lead the charity's digital communications strategy to effectively reach and engage people affected by sarcoma. Leveraging data insights, digital marketing tactics and cross-team collaboration, I optimise user experiences and build meaningful connections across our online platforms. Core responsibilities include:- Managing a cross-functional Digital Working Group to align digital initiatives organisation-wide- Implementing web analytics tools like Google Analytics 4 to inform data-driven decision-making- Conducting SEO audits and content optimisation to improve search visibility and traffic acquisition- Developing multichannel awareness campaigns like Sarcoma Awareness Month to reach diverse communities- Overseeing production of digital/multimedia content including video, email, social media and more- Providing digital marketing training to upskill teams on emerging tools, UX best practices etc.Recent achievements: - Secured budget for key digital projects like marketing analytics software and digital asset management- Implemented UTM tracking to capture robust campaign performance data across multiple channels- Presented digital transformation roadmap to senior leadership, securing strategic prioritisation- Spearheaded Sarcoma UK's first data-driven website optimisation and content personalisation initiatives

I helped with the major revamp of the organisation's website. This task involved finding the appropriate tone and voice for the charity; rewriting exiting copy and producing new sections; the production of a style guide and ongoing updates. I also write their regular email newsletter.

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I work with individuals and small businesses who not only want to get started with social media but who also want to learn how to do it themselves.

My research interests included accessibility in online learning, the impact of assistive technology on learner independence, the application of mainstream and emerging technologies in higher education, and the implementation of good practice in the application of technology in teaching and learning.