Dr Endrit Kromidha is an Associate Professor in Entrepreneurship and Innovation at the University of Birmingham, Vice President for Policy and Practice at the Institute of Small Business and Entrepreneurship, and profides consultingservices to a number of innovative startups on augmented reality and data privacy. His research, business and impact interests relate to digital platforms for entrepreneurship, project management, crowdfunding, collaborative innovation and access to finance. Endrit has published in number of top business journals including Entrepreneurship and Regional Development, Journal of Business Research, International Small Business Journal, and Journal of Management Inquiry. He is a certified Project Management Professional (PMP), a Fellow of the British Higher Education Academy and a Member of the British Academy of Management. Endrit has industry experience as an entrepreneur and business mentor, banking related to finance and risk in a large European bank, leasing operations management, financial and quality management in civil society organisations and tourism e-business. management.