Role listed
As the sole on-staff writer, I produced all copy-related projects including product launch and marketing messaging, email, and social copy, video content and production, and adjacent ephemera. Also, I managed content development for the Community blog, Auto-Tune Transistor (newsletter), and the new Auto-Tune Aux-In curated playlist initiative.
- Wrote/produced/directed product launch videos tallying 2M+ views to date.
- Wrote over 200 marketing emails generating $2M+.
- Managed new content publishing project generating approximately $500,000 in value in its first year.
- Developed and managed the new Auto-Tune newsletter, Auto-Tune Transistor, with an audience of 500,000+.
- Developed and managed new crowdsourcing playlist initiative, Auto-Tune Aux-In.
As a key member of the Auto-Tune marketing team, I contributed copy, ideas, and energy to every company initiative.