Enedith Inzunza Email & Phone Number

Tijuana, B.C., MX

Monterrey, Nuevo León, Mexico

Monterrey, Nuevo León, Mexico

Guadalajara, Jalisco, México

• Responsible of categories development in all channels through a multifunctional leadership, designing profitable strategies, enabling sales and operations teams in order to drive the sell out.
• Maximization of channels resources through taylormade plans per costumer, with a strong understanding of Modern, Traditional, Proximity, Wholesalers, Department Stores, Food Service channels.
• Responsable of promotional grid guidelines, definition and armonization within channels.
• KPIS: Market Share, Sell In, Sell Out, Distribution, Budget management, Building Blocks Accuracy, Advantage results.

Tijuana, Baja California, México

• Brand strategy for sparkling beverages (colas & waters), for channels: Traditional, Modern Trade, On Premise, @Home.
• Launches of new products and strategic activities driven by Coca-Cola Company or by local needs of the differents channels or regions (Coca-Cola Sin Azúcar, Botella Universal, La Flaca, Frutales 300ml, Topo Chico).
• A deep understanding of market information (SOM, SOV, coverage, prices) to design strategies adhoc and 360 plans.
• Responsible of portfolio strategy and S&OP process of the brands in charge.
• KPIS: Sales, Transactions, Coverages, SOM, SOV, Budget Accuracy, S&OP building blocks, effectiveness in launches.

Tijuana, Baja California, México

• In charge of “Foto de Éxito” for modern trade channel, defining strategic priorities and execution guidelines.
• Design of added value promos for consumer with own portfolio and cross category, collaborating with other industries.
• Responsible of “ICE-Execution Quality Index” in modern trade channel, leading the bottler decisions in multifunctional fórums.
• Calimax account management, driving the costumer growth through the reinforcement of SSDs and the development of subdeveloped categories: juices, dairy, refreshment beverages.
• Responsible of category management with local accounts.
• KPIS: Sales, Transactions, Coverages, SOM, SOV, Budget Accuracy, S&OP building blocks, ICE results, account development.

Tijuana, Baja California, México

Culiacán Area, Mexico

• Deep understanding of profile and shopper needs in each category through a high-specialized work in market research, to formulate helpful suggestions and advices for the multifunctional teams.
• My main objective in this position was create insights to take the best decisions to the business.
• Expert in quantitative and qualitative research metodologies around the world, scounting the best agencies to do the job and negociating with them.
• In charge of market research development in México, Brazil and Argentina with a strong support of 8 head count in my team.
• KPIS: Market share, Budget Accuracy, Team development.

Culiacán Area, Mexico

• In charge of point of sale visibility plan for channels: Modern and Boutiques.
• Boutique channel portfolio and price strategy according the clusters needs:shopkeeper, meat shops, local restaurants / Creator of a loyalty plan for them.
• Design and execution of experiential activations plan at modern trade aim to engage final consumer.
• Design of added value activies for shopper in both channels
• KPIS: Sales, Budget Accuracy, Loyalty Plan Results.

Culiacán Y Alrededores, México

• Responsible of comercial strategy for imported seafood, building the easter seasonality strategy focused in wholesale costumers that made the 80% of sales.
• Internal negotiation to asign the product to the best costumer to the best price, aim to generate more profit to the cateogry.
• I was in charge of the complete category business: sales, prices, inventories, profitability and development.
• KPIS: Sales, inventories Turnover, Forecast Accuracy.

Culiacán Y Alrededores, México

Culiacán Y Alrededores, México

Master In Business Administration - Mba, Marketing

Market Intelligence Engineer, Marketing