Enedith Inzunza Email & Phone Number

Tijuana, B.C., Mx

Tijuana, B.C., Mx

Monterrey, Nuevo León, Mexico

Monterrey, Nuevo León, Mexico

Guadalajara, Jalisco, México

• Responsible of categories development in all channels through a multifunctional leadership, designing profitable strategies, enabling sales and operations teams in order to drive the sell out.• Maximization of channels resources through taylormade plans per costumer, with a strong understanding of Modern, Traditional, Proximity, Wholesalers, Department Stores, Food Service channels.• Responsable of promotional grid guidelines, definition and armonization within channels.• KPIS: Market Share, Sell In, Sell Out, Distribution, Budget management, Building Blocks Accuracy, Advantage results.

Tijuana, Baja California, México

• Brand strategy for sparkling beverages (colas & waters), for channels: Traditional, Modern Trade, On Premise, @Home.• Launches of new products and strategic activities driven by Coca-Cola Company or by local needs of the differents channels or regions (Coca-Cola Sin Azúcar, Botella Universal, La Flaca, Frutales 300ml, Topo Chico).• A deep understanding of market information (SOM, SOV, coverage, prices) to design strategies adhoc and 360 plans.• Responsible of portfolio strategy and S&OP process of the brands in charge.• KPIS: Sales, Transactions, Coverages, SOM, SOV, Budget Accuracy, S&OP building blocks, effectiveness in launches.

Tijuana, Baja California, México

• In charge of “Foto de Éxito” for modern trade channel, defining strategic priorities and execution guidelines.• Design of added value promos for consumer with own portfolio and cross category, collaborating with other industries.• Responsible of “ICE-Execution Quality Index” in modern trade channel, leading the bottler decisions in multifunctional fórums.• Calimax account management, driving the costumer growth through the reinforcement of SSDs and the development of subdeveloped categories: juices, dairy, refreshment beverages.• Responsible of category management with local accounts.• KPIS: Sales, Transactions, Coverages, SOM, SOV, Budget Accuracy, S&OP building blocks, ICE results, account development.

Tijuana, Baja California, México

Culiacán Area, Mexico

• Deep understanding of profile and shopper needs in each category through a high-specialized work in market research, to formulate helpful suggestions and advices for the multifunctional teams.• My main objective in this position was create insights to take the best decisions to the business.• Expert in quantitative and qualitative research metodologies around the world, scounting the best agencies to do the job and negociating with them.• In charge of market research development in México, Brazil and Argentina with a strong support of 8 head count in my team.• KPIS: Market share, Budget Accuracy, Team development.

Culiacán Area, Mexico

• In charge of point of sale visibility plan for channels: Modern and Boutiques.• Boutique channel portfolio and price strategy according the clusters needs:shopkeeper, meat shops, local restaurants / Creator of a loyalty plan for them.• Design and execution of experiential activations plan at modern trade aim to engage final consumer.• Design of added value activies for shopper in both channels• KPIS: Sales, Budget Accuracy, Loyalty Plan Results.

Culiacán Y Alrededores, México

Responsible of comercial strategy for imported seafood, building the easter seasonality strategy focused in wholesale costumers that made the 80% of sales.• Internal negotiation to asign the product to the best costumer to the best price, aim to generate more profit to the cateogry.• I was in charge of the complete category business: sales, prices, inventories, profitability and development.• KPIS: Sales, inventories Turnover, Forecast Accuracy.

Culiacán Y Alrededores, México

Culiacán Y Alrededores, México

Master In Business Administration - Mba, Marketing

Market Intelligence Engineer, Marketing