Elizabeth Needham Email & Phone Number

Charlotte Metro

Charlotte Metro

• Responsible for working horizontally across the organization to: lead strategic planning efforts, organize and facilitate Lending routines, lead a shared services team responsible for multiple functions in support of.
• Promoted to role on Senior Leadership Team 6 months after joining the company
• Served as the Lending Chief of Staff, acting as the right hand of the Head of Lending and overseeing various aspects of the business
• Created a variety of materials for executive audiences throughout the course of the year that told the ongoing narrative of the Lending business
• Led a cross-functional team responsible for: learning and development on behalf of internal partners and external customers, channel readiness and launch management, communication repositories, process improvement, and.
• Developed the 3-year strategic plan for the business and gained buy-in across senior and executive leadership

Greater Phoenix Area

• Accountable for developing and facilitating all Lending routines, leading annual initiative and strategic planning efforts, crafting the Lending story for various stakeholders, and leading other business support and.
• Developed annual initiative planning process across Lending, partnering with senior leaders to calibrate priorities across the business and functional areas and collaborating with Consumer and Commercial Banking teams
• Created several routines to report on overall health of the initiative portfolio and initiative status/progress updates
• Led a working group to develop the 3-year strategic plan for the business
• Developed and facilitated multiple Lending routines and governance forums
• Designed and delivered employee engagement activities and programs

Greater Phoenix Area

• Responsible for partnering across the leadership team to develop cross-segment strategic recommendations, leading annual initiative investment planning and quarterbacking design and implementation of complex programs.
• Leveraged internal and external data and insights to recommend target state SB strategy to drive desired business results, gaining alignment across business leader stakeholders
• Served as a consultant on key initiatives to drive efficient growth
• Led annual and other strategic planning across SB, partnering with senior leaders to help calibrate priorities across the businesses and functional areas and collaborating with Corporate & Consumer Bank Strategy teams
• Developed enterprise strategy for new women-owned business program – defined roadmap, created program structure, and worked horizontally across several work streams to effectively deliver customer benefits and business.
• Designed and delivered ongoing business and communications routines across the SMB segment, product and channel, including strategic planning and monthly business reviews

Portland, Oregon Area

• Responsible for delivering integrated, cross-channel advertising campaigns and the overall customer experience that supported the Wells Fargo Brand and protected its reputation, driving favorability and consideration.
• Developed and managed numerous large-scale integrated marketing campaigns aimed at driving lift in brand perception, consideration and favorability; responsible for helping to maintain an annual $200MM+ budget across.
• Led several large, cross-functional campaign teams to high performance, consistently meeting aggressive timelines and adhering to budgets
• Collaborated with internal/external agencies on paid and owned media planning, as well as creative development across multiple traditional, new and emerging mediums (e.g. TV, Digital, Social Media, OOH, Radio/Audio.
• Developed and implemented content integrations and activations, including sponsorship-related, that supported broader brand building initiatives, collaborating with vendors, media and agency partners, LOB Strategy.
• Worked to achieve alignment across several different stakeholder groups with varying points of view and priorities

Portland, Oregon Area

• Responsible for marketing workflow management, acting as a change agent and lead proponent for common workflows and systemic marketing process management. Implemented capabilities to facilitate consistent end-to-end.
• Compiled and represented the workflow management platform requirements for integrated marketing operations, as well as critical cross-functional, cross channel and line of business partnerships involved in the.
• Led cross-functional teams to establish the standard workflow operating capability for enterprise marketing to efficiently manage the collection of primary (marketing output) and secondary (functional sub-processes).
• Identified and drove the development of common business processes/workflows and achieved alignment across marketing stakeholder groups
• Created business cases to secure funding for new workflow programs; responsible for maintaining $8MM+ budget across the portfolio
• Led an ongoing strategic workflow management roadmap process, identifying unmet needs that could be solutioned by the platform(s), and worked with stakeholder teams to define and prioritize ways to meet those needs

Charlotte Metro

• Responsible for the digital marketing strategy and multi-channel marketing integration of Make an Appointment (MAA), the online appointment booking service offered by Wells Fargo, while additionally providing support.
• Developed the multi-channel marketing strategy for MAA to drive program awareness and appointment volume while ensuring a “One Wells Fargo” experience for customers and branch bankers
• Partnered with Enterprise Marketing and digital channel teams to determine the optimal marketing mix and end-to-end digital customer experience; executed integrated marketing campaigns, defining channel mix, product.
• Developed annual sales plan; consistently delivered marketing plans that exceeded program sales plans—in 2014, exceeded plan by 10%; in 2015, exceeded plan by 32% and increased volume 60% YOY
• Received the 2014 Marketing Momentum Award for excellence in marketing program management
• Received the 2014 STAR Performer Recognition Award, the only annual recognition for top performers within Community Banking, recognizing a very small percentage of team members, selected by Senior Leadership, based on.

Charlotte, North Carolina Area

• Served as the Business Program Manager for the re-architecture of Lowes.com and the implementation of the Adobe Product Suite.
• Provided business oversight to ensure the individual tracks and overall program aligned with the roadmap
• Identified and managed cross-functional dependencies between the business and IT
• Managed and coordinated alignment of Business Product Owners and track leads across the program; tracked and managed critical business deliverables and milestones, escalated risks and developed mitigation plans
• Served as main escalation point for the program and the single point of contact between Business and IT Program Management
• Identified, developed and managed the deployment of the business model to support integrated Web Experience Management capabilities, including communication and training plans

Charlotte, North Carolina Area

• Responsible for the design of future state capabilities that delivered the MyLowe’s strategy. Collaborated with other functional groups to ensure the strategy supported and integrated well with their existing and.
• Led strategy development effort—defined vision and drove innovation in thinking and solution development
• Developed and managed initiative-level roadmaps for MyLowe’s
• Evaluated potential partnerships and integration options that accelerated speed-to-market, improved competitive differentiation and increased ROI
• Identified and managed risks and dependencies between the MyLowe’s product areas and other corporate initiatives
• Redefined customer segments and KPIs for 2013 and developed marketing strategies to align with these segments

Charlotte Metro

Led two teams within Wachovia.com supporting marketing campaigns, day-to-day site maintenance and project work. When the merger with Wells Fargo came to the forefront, served an integral role in the creation of customer merger communications and strategic planning for the decommissioning of Wachovia.com. Ensured the detailed strategy for ~7.6K site pages.

Charlotte, North Carolina Area

Led website redesign efforts for three of the company’s apparel brands—Bobby Jones, Hickey Freeman and Hart Schaffner Marx. Worked with external agencies on behalf of the client to rebuild their sites, utilizing the successful framework we established in 2008 with the re-launch of BarriePace.com. Assisted the client with everything from determining scope.

Charlotte, North Carolina Area

Provided strategic guidance and expertise to client in support of their new website launch and was responsible for all go-live content deliverables being produced across multiple teams. Led the creation and development of new teams and end-to-end processes to efficiently operationalize post-launch.

Miami/Fort Lauderdale Area

Led strategic planning for the offline to online business shift, defined business requirements for site enhancements/projects on behalf of the client and spearheaded marketing efforts while managing third-party vendors (e.g. media agency, creative teams, IT groups). As of May 2003, the Barrie Pace website was responsible for 31% of the overall business. By.

Chicago, IL

Chicago, IL

Greater Chicago Area