Enelda Butler Email & Phone Number

Raleigh-Durham-Chapel Hill Area

Raleigh-Durham, North Carolina Area

Some of my accomplishments in this role are:•Writing content including website copy, blogs articles, email newsletters, presentations, and social media campaigns•Researching, securing and managing content and advertising partnerships to raise awareness among target audience, drive traffic to campaign website and increase podcast listenership•Creating and executing communications strategies that resulted in a 55% increase in website traffic compared to previous year•Developing the strategy and structure for the organization’s first influencer marketing program

Raleigh-Durham, North Carolina Area

In this role, my accomplishments included:•Developing marketing content such as email newsletters, website copy, blog articles, brochures and social media campaigns•Using a marketing automation tool, Pardot, to create and design email campaigns and landing pages•Creating the first Google AdWords campaign for the organization, which led to a 500% increase in web traffic to selected landing pages•Facilitating and promoting a four-part webinar series related to the organization’s marijuana research that resulted in a new research contract for this department•Launching and developing the content strategy for the organization’s first external microsite•Creating promotional campaign and providing on-site marketing support for an international academic conference in South Africa•Developing customer personas to better understand key audiences & their buyer journey

Raleigh-Durham, North Carolina Area

In this role, contributed to the organization by:•Writing marketing content such as website copy, blog articles, case studies and social media campaigns•Revamping the company’s email newsletter series, resulting in an increase in open and click rates•Creating an online social media crash course for the company’s target audience that generated more than 1,000 new sales leads for the organization•Researching, crafting and facilitating educational webinars for prospective customers•Overseeing production of customer testimonial videos

Raleigh-Durham, North Carolina Area

In this position, my duties included:•Producing content ranging from eBooks to newsletters, website copy, and email marketing campaigns•Developing 10+ client case studies, from identifying successful customers to interviewing subjects, writing compelling stories and designing the layout for each piece•Maintaining the company blog, including writing, editing and scheduling posts, for a rise in website traffic•Creating and implementing the company’s overall social media strategy, which led to a 100% increase in total audience on these channels in one year•Managing marketing interns and a contract social media associate

Raleigh-Durham, North Carolina Area

In this role, I was responsible for:•Developing marketing content for the company blog, website and email newsletter•Writing longform content such as case studies, eBooks and product guides•Managing social media campaigns on Twitter, Facebook and LinkedIn

My responsibilities included:•Composing and designing promotional materials for The Water Institute at UNC•Writing content for the organization’s website, newsletter and email marketing campaigns for sponsored academic conferences•Serving as project manager for the Institute’s annual report, including developing content and design elements, as well as overseeing the project’s schedule and budget

Raleigh-Durham, North Carolina Area

In this position, my key tasks included:•Editing and proofreading all content for the annual UNC Graduate School alumni magazine•Conducting interviews with story subjects and writing articles for two editions of the magazine•Collaborating with editorial and design staff to develop the magazine’s layout

Tuscaloosa, Alabama Area

As an intern for the Office of Media Relations, my duties consisted of:•Authoring several feature articles for the university’s website•Cultivating ideas for online feature stories•Drafting several press releases each week for the university’s website•Pitching stories about campus events to local media outlets

Tuscaloosa, Alabama Area

In this position, my duties included:•Editing and playing tapes for daily newscasts•Writing stories and selecting sound bites for newscasts

Master'S, Journalism And Mass Communication

B.A., Communication Studies, Public Relations And Spanish Minors

Spanish

Study abroad program with the University of Alabama