Enelda Butler Email & Phone Number

Raleigh-Durham-Chapel Hill Area

Raleigh-Durham, North Carolina Area

• Some of my accomplishments in this role are:
• Writing content including website copy, blogs articles, email newsletters, presentations, and social media campaigns
• Researching, securing and managing content and advertising partnerships to raise awareness among target audience, drive traffic to campaign website and increase podcast listenership
• Creating and executing communications strategies that resulted in a 55% increase in website traffic compared to previous year
• Developing the strategy and structure for the organization’s first influencer marketing program

Raleigh-Durham, North Carolina Area

• In this role, my accomplishments included:
• Developing marketing content such as email newsletters, website copy, blog articles, brochures and social media campaigns
• Using a marketing automation tool, Pardot, to create and design email campaigns and landing pages
• Creating the first Google AdWords campaign for the organization, which led to a 500% increase in web traffic to selected landing pages
• Facilitating and promoting a four-part webinar series related to the organization’s marijuana research that resulted in a new research contract for this department
• Launching and developing the content strategy for the organization’s first external microsite

Raleigh-Durham, North Carolina Area

• In this role, contributed to the organization by:
• Writing marketing content such as website copy, blog articles, case studies and social media campaigns
• Revamping the company’s email newsletter series, resulting in an increase in open and click rates
• Creating an online social media crash course for the company’s target audience that generated more than 1,000 new sales leads for the organization
• Researching, crafting and facilitating educational webinars for prospective customers
• Overseeing production of customer testimonial videos

Raleigh-Durham, North Carolina Area

• In this position, my duties included:
• Producing content ranging from eBooks to newsletters, website copy, and email marketing campaigns
• Developing 10+ client case studies, from identifying successful customers to interviewing subjects, writing compelling stories and designing the layout for each piece
• Maintaining the company blog, including writing, editing and scheduling posts, for a rise in website traffic
• Creating and implementing the company’s overall social media strategy, which led to a 100% increase in total audience on these channels in one year
• Managing marketing interns and a contract social media associate

Raleigh-Durham, North Carolina Area

• In this role, I was responsible for:
• Developing marketing content for the company blog, website and email newsletter
• Writing longform content such as case studies, eBooks and product guides
• Managing social media campaigns on Twitter, Facebook and LinkedIn

• My responsibilities included:
• Composing and designing promotional materials for The Water Institute at UNC
• Writing content for the organization’s website, newsletter and email marketing campaigns for sponsored academic conferences
• Serving as project manager for the Institute’s annual report, including developing content and design elements, as well as overseeing the project’s schedule and budget

Raleigh-Durham, North Carolina Area

• In this position, my key tasks included:
• Editing and proofreading all content for the annual UNC Graduate School alumni magazine
• Conducting interviews with story subjects and writing articles for two editions of the magazine
• Collaborating with editorial and design staff to develop the magazine’s layout

Tuscaloosa, Alabama Area

• As an intern for the Office of Media Relations, my duties consisted of:
• Authoring several feature articles for the university’s website
• Cultivating ideas for online feature stories
• Drafting several press releases each week for the university’s website
• Pitching stories about campus events to local media outlets

Tuscaloosa, Alabama Area

• In this position, my duties included:
• Editing and playing tapes for daily newscasts
• Writing stories and selecting sound bites for newscasts

Master'S, Journalism And Mass Communication

B.A., Communication Studies, Public Relations And Spanish Minors

Spanish

Study abroad program with the University of Alabama