-Management of the Strategic Planning Processes for Brands, Markets, and Channels.-Conduct market research and analysis for existing markets. Develop recommendations by initiating research into new customer segments, channels, and markets.-Provide recommendations on commercial and product strategies, taking into account customer needs, behaviors, and market trends.-Develop market-based KPI recommendations and track them periodically.Projects:1. E-auction Webshop2. Sales Up

-Manage pricing and profitability of markets by determining the terms of sales with discounts, promotions, and bonus.-Prepare annual sales and marketing budgets on the basis of markets, channels, and products.-Conduct regular market visits to understand trends and participate in annual customer meetings to discuss commercial conditions.-Utilize and coordinate marketing tools (stands, catalogues and the like) to increase sales.Projects:1. VitrA Faster Efficient Pricing Study.2. Digital Transforming of Obsolete Sales of the Company.3. Changing Promotion Structure to Increase the Revenue.4. Creating Design Webshop System to Increase the Profitability.

Area of Responsibility: DIY Channel, Koçtaş.-Drive sales of VitrA Tiles to the DIY stores.-Conduct regular visits to Koçtaş DIY stores to identify their needs and ensure ongoing product display maintenance.-Manage store attendants at the DIY stores.