Alaa Masri Email and Phone Number
I am a results-oriented professional with a proven track record in driving business development and exceeding sales targets, particularly within the cybersecurity sector. I excel at managing key accounts, building strategic relationships, and navigating complex negotiations with finesse. I specialize in synthesizing industry trends, technological developments, and regulatory landscapes to craft informed, strategic sales approaches.My commitment to leveraging astute management skills has allowed me to foster team leadership, enhance customer engagement, and develop strong partner relationships within competitive markets. I am skilled in leading Sales Engineers teams to achieve customer satisfaction, operational excellence, and revenue enhancement. Additionally, I am proficient in generating leads and managing channel partnerships with leading cybersecurity solutions providers, such as Trend Micro, Forcepoint, Cofense, and Kaspersky.I am proud to have delivered a remarkable 30% revenue growth and secured a 40% increase in new client acquisitions through strategic sales initiatives.CORE COMPETENCIESTeam Leadership | Industry Trends Analysis | Strategic Account Management | Solution Selling | Sales Forecasting | Performance Data Analysis | Lead Generation | Strategic Relationship Building | Channel Partnership ManagementKEY ACCOMPLISHMENTS• I expanded the client base and drove revenue growth by acquiring 12 new logo customers in 2023. • I achieved remarkable 30% Year Over Year revenue growth by consistently surpassing industry benchmarks and driving sustained business expansion.• I exceeded the target by 110% in 2022 by showcasing outstanding sales performance and surpassing established goals. • I successfully cultivated LinkedIn following of over 1500 key cybersecurity professionals in the UAE and Oman, establishing a strong network and industry presence.
Trend Micro
View- Website:
- trendmicro.com
- Employees:
- 6639
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Regional Account ManagerTrend Micro Nov 2020 - PresentI drive new business development by cultivating relationships and generating leads with channel partners, while articulating the benefits of Trend Micro solutions. I maintain a deep understanding of industry trends, technological advancements, and regulatory environments to inform my strategic sales approaches.I lead negotiations, coordinate decision-making processes, and execute sales with professionalism. By forecasting sales, I ensure alignment with organizational goals and market demands. I oversee the performance and activities of five distributor channels, implementing strategies to optimize distribution efficiency and increase market reach.I develop comprehensive strategic sales plans to drive business growth and achieve annual revenue targets. Conducting thorough competitive analysis, I assess market trends, competitor strategies, and customer preferences. As a trusted advisor and consultant to my colleagues and peers, I provide guidance, support, and expertise in sales strategies and best practices.KEY ACCOMPLISHMENTS• Enhance sales strategies by analysing performance data and adjusting tactics to optimise outcomes.• Received Top Achievers Award for outstanding sales performance and consistent delivery of results.• Recognised by StarLink DMCC for excellence in solution selling and strategic account management.• Achieved 100% of sales target for two years by demonstrating exceptional ability to meet sales objectives.• Achieved a competitive edge by securing a position at Trend Micro, outpacing over 100 candidates.• Proficient in selling cybersecurity solutions, including Attack Surface Management, Next Generation IPS, Extended Detection and Response (XDR), Network Detection and Response (NDR), Zero Trust Network Access (ZTNA), SOC, and AI-driven technology.
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Product Manager - Trend MicroStarlink - Trusted Security Advisor Aug 2018 - Oct 2020Dubai, United Arab EmiratesAs a Product Manager at StarLink DMCC, I managed CRM tools to meet and exceed sales quotas and revenue goals. I fostered relationships with key stakeholders to identify customer pain points and create new opportunities. Additionally, I developed and executed strategies for managing local partners and expanding market presence. Playing a crucial role in product lifecycle management from concept to launch, I ensured alignment with customer needs and business objectives. Moreover, I collaborated with cross-functional teams to deliver product enhancements and innovations.KEY ACCOMPLISHMENTS• Earned Top Quarterly Achievers Award for outstanding sales performance and revenue generation.• Represented leading cybersecurity vendors including Forcepoint, Cofense, Symantec, and Keysight, driving successful product strategies and market penetration.• Created opportunities from scratch by demonstrating strong customer and partner management skills.• Contributed to company's market growth by successfully managing and executing product strategies. -
Sales ManagerHicom Mar 2012 - Jul 2018DubaiDeveloped and implemented strategic sales plans to achieve company goals and objectives. Analysed market trends and competitor activities to identify new opportunities and challenges. Collaborated with other departments, such as marketing and product development, to align sales strategies with overall business objectives.• Acted as liaison between clients and company to facilitate effective communication and problem resolution.• Analysed sales data to identify areas for improvement and implement corrective actions as needed.
Alaa Masri Education Details
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Ittihad Private UniversityComputer Engineering
Frequently Asked Questions about Alaa Masri
What company does Alaa Masri work for?
Alaa Masri works for Trend Micro
What is Alaa Masri's role at the current company?
Alaa Masri's current role is Experienced Sales Leader | Driving Business Growth & Building Strategic Relationships | Expert in Sales Strategy & Team Leadership.
What schools did Alaa Masri attend?
Alaa Masri attended Ittihad Private University.
Who are Alaa Masri's colleagues?
Alaa Masri's colleagues are Yi-Ling Chang, Vivian Dong, Chaotsung Peng, Jeremy Tong, 陆嘉禄, Arlyn Vargas, Beck Huang.
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Alaa Masri
Intercontinental Therapy Area Lead Dermatology Asia Region- Immunology- AbbvieUnited Arab Emirates1abbvie.com -
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