• Developed a Customer Data Platform (CDP) for user data extraction, transformation, and synchronization of 500+ data points, enabling personalized and coordinated user experience for all product lines• Created a Campaign Management Platform to oversee 500+ evergreen and ad-hoc campaigns, incorporating features for audience segmentation building and targeting, experimentation, tailored messaging, and individualized product pricing• Established a comprehensive Communication Gateway Platform for managing third-party integrations, allowing coordinated cross-channel message sends and capable of delivering over 5 billion messages during peak promotion periods• Directed the technical expansion of subscription product lines by merging multiple platforms into a unified system to enhance merchandising and improve key conversion metrics• Led a cross-functional teams to refine monetization strategies, achieving a +4% revenue increase through global expansions and integrations of new payment gateways and methods• Spearheaded retention-focused initiatives to boost learning KPIs through gamification and recognition programs, resulting in a +13% increase in active learning metrics and a +10% improvement in user retention rates

• Managed the building of the Design System to unify design components to ensure consistent quality and maintainability, driving +3% in revenue and reducing First Contentful Paint time by 33%• Revamped product and discovery pages by creating an extensible framework and abstracted APIs, incorporating multi-level request segmentations and reusable components, and employing relational/no-SQL databases and advanced caching strategies for optimized content delivery• Drove implementation of the Traffic Attribution System to track traffic drivers and attribute transactions to key partners for accurate payouts, optimizing annual +$50M Paid Acquisition spends• Led the referral, share, and social-proof project to enhance customer acquisition through incentivization strategies lifting New User Revenue by 85%, while collaborating with security partners to mitigate fraud risks• Led teams in the development of a Pricing Platform with machine learning capabilities, employing algorithms to establish dynamic pricing based on geography, subject matter, recency, and demand, resulting in an average selling price increase of over 10%• Enhanced team capacity and effectiveness by developing internal leaders, expanding the team with key hires, and fostering a supportive learning culture

• Designed and led the implementation of Notices Framework, a customizable onsite personalization tool for targeting and messaging, leading to +26% lift in revenue-per-visitor• Led projects to enhance user journeys, implement content delivery strategies, reduce payload size, yielding in +3% revenue lift and +50% decrease in page load time• Developed new monetization strategies and packaging that resulted in +3% in new user revenue lift• Led a cross-functional coalition of Product, Content, Instructor, and Engineering teams to optimize SEO ranking and coverage by improving information architecture and implementing SEO-friendly web rendering techniques, resulting in +300% increase in visit counts and revenue from key entry points• Led the development of the Experiment Framework, enabling Product and Marketing to rapidly test hypotheses using custom admin UI, audience targeting, and holdout/exclusivity strategies

• Led Growth-focused projects to enhance discounting systems and optimize landing experiences, resulting in over +170% YoY revenue growth• Spearheaded the design and implementation of a Shopping Cart, achieving +7% lift in paid conversions and +6% lift in global revenue• Oversaw major sales event readiness, global expansion, price modification tools, and other full development life-cycle projects to ensure timely and successful outcomes

• Designed and built custom web-based interactive GIS applications and map rendering engines producing detailed geographical and analytical data at the granular parcel level• Architected and implemented a cloud-based system on AWS infrastructure, incorporating multi-regional, load-balanced, and fault-tolerant features for enhanced resiliency and traffic efficiency• Built internal tools to process and manage large-scale demographic datasets• Managed, processed, and transformed GIS vector data using advanced open-source tools and ESRI application suites

• Collaborated with IT staff to design and develop an intranet 211 LinQ.• Application is built to access and maintain core business database: the largest information and referral services in Los Angeles County.

• Designed and implemented highly efficient and richly featured internet GIS applications, with geographical extent ranging from the world to individual land lot.• Designed and implemented complex database schema utilizing datasets over 28 million records totaling 80 GB of data, and highly relational database table structure.• The application is driven by Object-Oriented platform to enhance integration and adaptation.• Key features include custom built Application Programming Interface, GIS user interface, and Content Management System.• Designed and implemented server cluster for highly available application environment.