Senior Director Of Engineering
Current• Developed a Customer Data Platform (CDP) for user data extraction, transformation, and synchronization of 500+ data points, enabling personalized and coordinated user experience for all product lines• Created a Campaign Management Platform to oversee 500+ evergreen and ad-hoc campaigns, incorporating features for audience segmentation building and targeting, experimentation, tailored messaging, and individualized product pricing• Established a comprehensive Communication Gateway Platform for managing third-party integrations, allowing coordinated cross-channel message sends and capable of delivering over 5 billion messages during peak promotion periods• Directed the technical expansion of subscription product lines by merging multiple platforms into a unified system to enhance merchandising and improve key conversion metrics• Led a cross-functional teams to refine monetization strategies, achieving a +4% revenue increase through global expansions and integrations of new payment gateways and methods• Spearheaded retention-focused initiatives to boost learning KPIs through gamification and recognition programs, resulting in a +13% increase in active learning metrics and a +10% improvement in user retention rates