Fred Chan Email and Phone Number
Fred Chan work email
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Fred Chan personal email
Data story teller, who loves to bring data to lifeA data analytics practice leader, with experience across Airline, Retail, Banking, Telecommunication, and Credit Bureau. Having worked within some of the biggest customer loyalty programs in Australia. I have a passion for transforming data into actionable insights. Bringing people and technology together to adopt Marketing Automation technologies to enhance personalised customer interactions.I have a Masters Degree in Commerce, and a Bachelor of Science Degree, with qualifications as a CPA and CSM®Areas of Expertise:- Customer Loyalty Programs- Customer Analytics- Data Story-telling- Financial Management - Campaign Management- Economics modelling and business case development- CRM- Information management and database design - Marketing Automation- Segmentation - Cloud technologies
Amaysim
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Associate Director Analytics And InsightsAmaysim Jul 2023 - PresentSydney, Nsw, AuLed a high-performing Data Analytics and Business Intelligence team to drive amazing insights to drive key business decisions. • Facilitate regular working cadences to enable data-driven decision-making across dynamic business units using First and Third-party data sources • Applying customer traits with leading-edge Offer Orchestration Technology to enable customer-centric personalisation capability and ongoing measurement of campaign success across the customer lifecycle• Promote self-service analytics with dynamic data visualisation designs to educate and enable users to deep-dive into our data
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Data Analytics And Decisioning LeadAmaysim Jun 2020 - Jun 2023Sydney, Nsw, Au• Led the amaysim marketing analytics practice to enable better marketing returns through data science • Led an agile scrum team actively turning insights into action, resulting in lower churn activities • Established measurement framework in measuring campaign effectiveness, customer engagement, and quality• Led a customer-centric decisioning initiative to prescribe and orchestrate personalisation journeys across the lifecycle• Bridge the data literacy gap between Marketing and Analytics with actionable insights and analytics deepdive• Developed a new series of business intelligence dashboards, providing actionable insights for retail sales optimisation, portfolio monitoring, and channel performance
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Data Analyst -Enterprise Information ManagementOptus Mar 2019 - Mar 2020Macquarie Park, Nsw, AuCustomer master data management and control for Optus. • Orchestrate and completed data mapping and audit across multiple platforms • Designed and applied attribution modelling to evaluate customer un-subscription activities • Combined different data sources to identify trends and behaviors with Google Analytics, contact history and customer preferences -
Senior Decisioning ArchitectPegasystems Aug 2018 - Jan 2019Cambridge, Ma, Us• Consult and design solutions to test ‘Next Best Action’ delivery • Enable client to maximise the utilisation of the new technology, with data and processes -
Manager Marketing Automation And CloudVelocity Frequent Flyer Nov 2016 - Jun 2018Sydney, Nsw, AuManaged the end-to-end campaign data and insights for its 9m Velocity Frequent Flyer program members, with Adobe campaign management solution.• Led a newly formed team of 12 to adopt new technology (Adobe Campaign) for its campaign operation• Refined ways of working across Marketing, Digital, IT and Analytics to deliver an integrated campaign experience across Paid and Direct channels• Delivered Automated and Manual marketing campaigns for 9.5m Velocity Frequent Flyer program members• Orchestrate and report campaign insights to refine and optimise marketing activities -
Analytics LeadEquifax Jun 2015 - Nov 2016Atlanta, Ga, Us• Led a team of analysts to plan, deliver, and report on acquisition activities for premium clients• Utilised Risk, Demand, and Approval models to enrich client’s data• Idealisation of bespoke data science services to drive revenue and growth -
Campaign Team Leader/ Senior AnalystQuantium May 2013 - May 2015Eveleigh, New South Wales, Au• Collaborate across client’s organisation to align and develop fit for purpose campaign planning across channels• Led the campaign reporting and insights delivery • Defined metrics to evaluate program performance, implement reporting automation and enhancements -
Campaign Team LeaderWoolworths Limited Jun 2012 - May 2013Bella Vista, Nsw, AuCampaign delivery and customer engagement reporting and insight for its 10m everyday reward members • Collaborate across organisation to align and develop fit for purpose campaign planning across channels• Led the campaign reporting and insights delivery • Subject matter expert in evaluation of loyalty program performance -
Data Mining SpecialistWoolworths Limited Oct 2007 - Jun 2012Bella Vista, Nsw, Au• Launched Everyday Rewards Program nationally and across divisions within 2 years• Subject Matter Expert for Everyday Rewards customer data and utilisation across the group• Business case support for new business initiatives e.g Mobile, Credit cards, Insurance• Designed and implemented an end to end campaign analytics function for the program
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Manager Decision ScienceCarlson Marketing Group Jul 2004 - Oct 2007Minneapolis, Mn, Us- Led the Decision Science practice in Australia.- Consulted in measuring effectiveness of loyalty programs - Business case development for customer engagement initiatives for various clients in Australia and New Zealand -
Finance And Analysis ManagerCommonwealth Bank Mar 1997 - Jul 2004Sydney, Nsw, Au- Credit card loyalty programs and product specialistincluding Commonwealth Awards, Ezy Rewards and Gold Privilege Rewards program.- Designed and implemented points pricing model to manage program effectiveness
Fred Chan Skills
Fred Chan Education Details
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Macquarie UniversityAccounting -
UnswInformation Technology
Frequently Asked Questions about Fred Chan
What company does Fred Chan work for?
Fred Chan works for Amaysim
What is Fred Chan's role at the current company?
Fred Chan's current role is Data Translator | Associate Director Analytics and Insights | Mastering the art and science of Automated Decisioning.
What is Fred Chan's email address?
Fred Chan's email address is fc****@****.com.au
What schools did Fred Chan attend?
Fred Chan attended Macquarie University, Unsw.
What skills is Fred Chan known for?
Fred Chan has skills like Information Management, Consumer Insights, Marketing Strategy, Retail, Fmcg, Loyalty Programs, Banking, Customer Insight, Analytics, Product Development, Segmentation, Loyalty Marketing.
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