Fred Chan Email & Phone Number

Sydney, NSW, AU

• Led a high-performing Data Analytics and Business Intelligence team to drive amazing insights to drive key business decisions.
• Facilitate regular working cadences to enable data-driven decision-making across dynamic business units using First and Third-party data sources
• Applying customer traits with leading-edge Offer Orchestration Technology to enable customer-centric personalisation capability and ongoing measurement of campaign success across the customer lifecycle
• Promote self-service analytics with dynamic data visualisation designs to educate and enable users to deep-dive into our data

Sydney, NSW, AU

• Led the amaysim marketing analytics practice to enable better marketing returns through data science
• Led an agile scrum team actively turning insights into action, resulting in lower churn activities
• Established measurement framework in measuring campaign effectiveness, customer engagement, and quality
• Led a customer-centric decisioning initiative to prescribe and orchestrate personalisation journeys across the lifecycle
• Bridge the data literacy gap between Marketing and Analytics with actionable insights and analytics deepdive
• Developed a new series of business intelligence dashboards, providing actionable insights for retail sales optimisation, portfolio monitoring, and channel performance

Macquarie Park, NSW, AU

• Customer master data management and control for Optus.
• Orchestrate and completed data mapping and audit across multiple platforms
• Designed and applied attribution modelling to evaluate customer un-subscription activities
• Combined different data sources to identify trends and behaviors with Google Analytics, contact history and customer preferences

Cambridge, MA, US

• Consult and design solutions to test ‘Next Best Action’ delivery
• Enable client to maximise the utilisation of the new technology, with data and processes

Sydney, NSW, AU

• Managed the end-to-end campaign data and insights for its 9m Velocity Frequent Flyer program members, with Adobe campaign management solution.
• Led a newly formed team of 12 to adopt new technology (Adobe Campaign) for its campaign operation
• Refined ways of working across Marketing, Digital, IT and Analytics to deliver an integrated campaign experience across Paid and Direct channels
• Delivered Automated and Manual marketing campaigns for 9.5m Velocity Frequent Flyer program members
• Orchestrate and report campaign insights to refine and optimise marketing activities

Atlanta, GA, US

• Led a team of analysts to plan, deliver, and report on acquisition activities for premium clients
• Utilised Risk, Demand, and Approval models to enrich client’s data
• Idealisation of bespoke data science services to drive revenue and growth

Eveleigh, New South Wales, AU

• Collaborate across client’s organisation to align and develop fit for purpose campaign planning across channels
• Led the campaign reporting and insights delivery
• Defined metrics to evaluate program performance, implement reporting automation and enhancements

Bella Vista, NSW, AU

• Campaign delivery and customer engagement reporting and insight for its 10m everyday reward members
• Collaborate across organisation to align and develop fit for purpose campaign planning across channels
• Led the campaign reporting and insights delivery
• Subject matter expert in evaluation of loyalty program performance

Bella Vista, NSW, AU

• Launched Everyday Rewards Program nationally and across divisions within 2 years
• Subject Matter Expert for Everyday Rewards customer data and utilisation across the group
• Business case support for new business initiatives e.g Mobile, Credit cards, Insurance
• Designed and implemented an end to end campaign analytics function for the program

Minneapolis, MN, US

- Led the Decision Science practice in Australia.- Consulted in measuring effectiveness of loyalty programs - Business case development for customer engagement initiatives for various clients in Australia and New Zealand

Sydney, NSW, AU

- Credit card loyalty programs and product specialistincluding Commonwealth Awards, Ezy Rewards and Gold Privilege Rewards program.- Designed and implemented points pricing model to manage program effectiveness

Mcom, Accounting

Bachelor Of Science - Bs, Information Technology