Fred Chan Email & Phone Number

Sydney, Nsw, Au

Led a high-performing Data Analytics and Business Intelligence team to drive amazing insights to drive key business decisions. • Facilitate regular working cadences to enable data-driven decision-making across dynamic business units using First and Third-party data sources • Applying customer traits with leading-edge Offer Orchestration Technology to enable customer-centric personalisation capability and ongoing measurement of campaign success across the customer lifecycle• Promote self-service analytics with dynamic data visualisation designs to educate and enable users to deep-dive into our data

Sydney, Nsw, Au

• Led the amaysim marketing analytics practice to enable better marketing returns through data science • Led an agile scrum team actively turning insights into action, resulting in lower churn activities • Established measurement framework in measuring campaign effectiveness, customer engagement, and quality• Led a customer-centric decisioning initiative to prescribe and orchestrate personalisation journeys across the lifecycle• Bridge the data literacy gap between Marketing and Analytics with actionable insights and analytics deepdive• Developed a new series of business intelligence dashboards, providing actionable insights for retail sales optimisation, portfolio monitoring, and channel performance

Macquarie Park, Nsw, Au

Customer master data management and control for Optus. • Orchestrate and completed data mapping and audit across multiple platforms • Designed and applied attribution modelling to evaluate customer un-subscription activities • Combined different data sources to identify trends and behaviors with Google Analytics, contact history and customer preferences

Cambridge, Ma, Us

• Consult and design solutions to test ‘Next Best Action’ delivery • Enable client to maximise the utilisation of the new technology, with data and processes

Sydney, Nsw, Au

Managed the end-to-end campaign data and insights for its 9m Velocity Frequent Flyer program members, with Adobe campaign management solution.• Led a newly formed team of 12 to adopt new technology (Adobe Campaign) for its campaign operation• Refined ways of working across Marketing, Digital, IT and Analytics to deliver an integrated campaign experience across Paid and Direct channels• Delivered Automated and Manual marketing campaigns for 9.5m Velocity Frequent Flyer program members• Orchestrate and report campaign insights to refine and optimise marketing activities

Atlanta, Ga, Us

• Led a team of analysts to plan, deliver, and report on acquisition activities for premium clients• Utilised Risk, Demand, and Approval models to enrich client’s data• Idealisation of bespoke data science services to drive revenue and growth

Eveleigh, New South Wales, Au

• Collaborate across client’s organisation to align and develop fit for purpose campaign planning across channels• Led the campaign reporting and insights delivery • Defined metrics to evaluate program performance, implement reporting automation and enhancements

Bella Vista, Nsw, Au

Campaign delivery and customer engagement reporting and insight for its 10m everyday reward members • Collaborate across organisation to align and develop fit for purpose campaign planning across channels• Led the campaign reporting and insights delivery • Subject matter expert in evaluation of loyalty program performance

Bella Vista, Nsw, Au

• Launched Everyday Rewards Program nationally and across divisions within 2 years• Subject Matter Expert for Everyday Rewards customer data and utilisation across the group• Business case support for new business initiatives e.g Mobile, Credit cards, Insurance• Designed and implemented an end to end campaign analytics function for the program

Minneapolis, Mn, Us

- Led the Decision Science practice in Australia.- Consulted in measuring effectiveness of loyalty programs - Business case development for customer engagement initiatives for various clients in Australia and New Zealand

Sydney, Nsw, Au

- Credit card loyalty programs and product specialistincluding Commonwealth Awards, Ezy Rewards and Gold Privilege Rewards program.- Designed and implemented points pricing model to manage program effectiveness

Mcom, Accounting

Bachelor Of Science - Bs, Information Technology