Leading importer, producer and distributor of natural plant based ingredients with 300 mSEK (30 mUSD) in revenues.• Achieved turnaround operation through structured reorganization of business operations, refinancing and team structure.• Turned multi-year decline back to sales growth by streamlining sales operations.• Expanded bottom line profit with more than 15 mSEK.• Refinanced company and reduced fixed cost with more than 30%.• Consolidated warehousing and production.• Developed new company brand identity platform.• Strong team in place capable of elevating Bodén & Lindeberg to new levels.

2017-2019: CEO Plusstid HomeFounding CEO of technology startup company backed by Orkla Group.• 2-sided market model (like Uber) for approved and insured professional in-home services in Norway.• Acquired and integrated another start-up to accelerate time-to-market.• Led company from 0 to 10 mNOK in gross revenue.2015-2017: Digital Director, Orkla Group• Group lead on digital development initiatives within Sales and Marketing.• Reported to Orkla Group CMO.• Led group wide digital transformation projects e-commerce and content marketing2011-2015: Business Development Director, Pierre Robert GroupNordic underwear company with annual revenues of 600 mNOK.• Member of management team and reporting to CEO.• Implemented supply chain and warehouse re-design to improve efficiency significantly.• Launched D2C e-commerce and built digital sales and marketing team.• Grew online sales from 0 to 30 mNOK in 3 years with full P&L responsibility.2008-2011: Category Manager, Orkla HQ• Led group-wide strategic sourcing projects and teams.• Complex project management with 20+ stakeholders.• Expanded supplier base footprint from Local to European.• Accomplished more than 50 million NOK in realized cost savings.report.

• Business Controller at Men's department at H&M Global Buying Office.• Financial Controller at H&M Norway.• Providing business analysis to Buying teams.• Retail operations analysis and operational management sales, staffing, and financial analysis.