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Digital Marketing Consultant | Triathlon CoachMarketing Professional with 13+ Years of Experience Driving Growth and Profit for BrandsI am a results-driven marketing professional with over 13 years of experience in driving strategic and profitable growth for brands. Currently, I serve as the Digital Marketing Manager at Erik's Bike Shop, Inc., where I lead online presence management, customer acquisition, and retention strategies for a leading cycling products and services retailer.Beyond my marketing expertise, I am a passionate triathlete and coach. Leveraging my sports background, I create and promote engaging content tailored to the cycling and endurance community. As a 20X IRONMAN finisher and the 2021 IRONMAN World Champion in the M35-39 age group, I draw from my extensive knowledge and experiences to inspire and empower fellow athletes and enthusiasts.I specialize in developing effective digital campaigns, optimizing content, and implementing SEO strategies to deliver tangible results. My mission is to help individuals and businesses achieve their personal and professional goals through the powerful combination of marketing and sports.Let's connect and explore how I can contribute to your marketing success or help you reach new heights in the world of endurance athletics.
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Email Marketing ManagerOutsideAppleton, Wi, Us -
Email Marketing ManagerOutside Sep 2024 - PresentBoulder, Colorado, Us -
Email StrategistOutside Jul 2023 - Sep 2024Boulder, Colorado, Us
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Digital Marketing ManagerErik'S Bike Shop, Inc. Nov 2022 - Jul 2023Minneapolis , Mn, UsAs the Digital Marketing Manager at Erik's Bike Shop, a leading local retail and e-commerce company, my role was instrumental in driving the company's digital presence and overall marketing strategy. I was responsible for creating and implementing comprehensive digital marketing campaigns that aimed to enhance brand visibility, engage our target audience, and drive online and in-store sales. -
Senior Marketing ManagerUsa Triathlon Dec 2021 - Dec 2022Colorado Springs, Colorado, UsAs the Digital Marketing Manager at USA Triathlon, the national governing body for triathlon in the United States, my role was to lead and execute the organization's digital marketing initiatives. I was responsible for creating and implementing comprehensive digital marketing strategies to promote USA Triathlon's events, programs, and initiatives, while also increasing brand awareness and engagement within the triathlon community. -
Email, Digital Content & Seo ManagerJackrabbit (Formerly Running Specialty Group) Jan 2021 - Dec 2021Denver, Co, UsCompany was acquired by Fleet FeetAs the former Email, Digital Content & SEO Manager at our esteemed Online Running Shoe Retailer, I played a pivotal role in driving the digital marketing efforts and optimizing the online presence. My primary responsibilities included spearheading and executing email marketing campaigns, creating compelling digital content, and implementing effective SEO strategies to boost our brand visibility and maximize sales potential. I developed and executed email marketing campaigns, curated high-quality digital content for various platforms, and led SEO efforts through keyword research and competitor analysis. I monitored performance metrics and provided actionable insights to refine strategies. My efforts contributed to the continuous growth and success of the brand, ensuring it remained at the forefront of the running shoe industry. -
Marketing & Sales DirectorLife Style Staffing Aug 2018 - Aug 2020Madison, Wisconsin, UsAs the Director of Marketing and Sales at LifeStyle Staffing, a premier recruiting company, my mission was to drive the company's growth by formulating and executing strategic marketing and sales initiatives. Leading a dynamic team, I developed and implemented comprehensive marketing campaigns to bolster brand awareness, showcase our specialized staffing solutions, and expand our client base. Additionally, I worked closely with the sales team, providing guidance and support to optimize their efforts in acquiring new clients and nurturing existing relationships. By analyzing market trends, identifying business opportunities, and leveraging data-driven insights, I successfully positioned LifeStyle Staffing as a trusted and go-to resource for top-tier talent acquisition and staffing solutions, propelling the company to new heights of success in the highly competitive recruitment industry. -
Marketing ManagerSur Phytoperformance Nov 2017 - Nov 2018Chicago, Illinois, Us1 year contract roleAs the Marketing Manager of Sur PhytoPerformance (AltRed), I handle all aspects of Marketing and Business Development for the company including: New Customer Acquisition, Advertising, Strategic Partnerships, Media (Graphic Design, Video, Print, etc), and Reporting/Analytics. Other roles in the company include strategy and planning of Sur's Ambassador Program, Events, and Team Partnerships. AltRed, a performance and recovery supplement for endurance athletes, is the first product from Sur PhytoPerformance. Started in July of 2017, Sur PhytoPerformance is one of the quickest growing products in the endurance sports space. -
Ecommerce DirectorEndurance House Aug 2015 - Oct 2017Company was acquired by PlayTriStarted as a General Manager of a franchise store, promoted rapidly to eCommerce Director based on strong performance, work ethic and ability to enhance and grow the brand through innovative ideas and thinking.Primary responsibilities include operating two eCommerce platforms, which includes marketing, design, product sourcing/order, customer service, event/expo planning & execution. Additional roles include email marketing strategy, reporting, advertising, sales, social media, website design/development and more. -
General ManagerEndurance House Sep 2014 - Aug 2015
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Digital Marketing CoordinatorTn Marketing Sep 2013 - Sep 2014Plymouth, Minnesota, UsLeft to follow my endurance sports passion for Endurance HouseTN Marketing owns and operates 12 online communities/platforms which includes a paid video subscription service. My primary goal was to develop and execute a SEO strategy and structure for these online communities as well as executing the email marketing strategy.Additional responsibilities include advertising sales including Google Adsense (increased revenue from 25K to $100K in one calendar year).Developed reporting and analytics reports and strategies for website stats, conversions, eCommerce sales, and more. -
Seo/Development CoordinatorMid-West Digital Marketing Jan 2011 - Sep 2013Madison, Wi, UsBegan at MDM as a Project Manager. Quickly learned and grasped digital marketing skills and strategies through executing and managing projects. Was promoted quickly to SEO/SEM Manager in charge of developing campaigns for clients. Other roles included graphic design, social media, website development/design and advertising sales. -
Project ManagerMid-West Digital Marketing Feb 2012 - Jan 2013Madison, Wi, Us-Lead a cross functional team consisting of Project Managers, Developers, and Designers-Manage the production process and be responsible for the end product.-Oversee all project deliverables, scope, and expectations while ensuring that the site is delivered on time, on budget and meets all stated goals in the project plan.-Ensure projects are produced within budget.-Maintain expert level knowledge of all elements of digital projects, including but not limited to: development, innovation, social, SEO, analytics, mobile, user experience and production.-Manage existing vendors and radio station projects-Mentor and train project managers and take an active role in improving the production team’s knowledge base and developing standards.
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Account ExecutiveMid-West Digital Marketing Oct 2011 - Feb 2012Madison, Wi, UsTransferred to Midwest Digital Marketing division With Mid-West Family Broadcasting, I have the ability to take local companies and develop them in to truly great and recognizable local brands. I do this by using the same tools that made some of the nations biggest advertisers in to what they are today.
Eric Engel Skills
Eric Engel Education Details
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University Of Wisconsin-MadisonMarketing -
University Of Wisconsin-MadisonMarketing
Frequently Asked Questions about Eric Engel
What company does Eric Engel work for?
Eric Engel works for Outside
What is Eric Engel's role at the current company?
Eric Engel's current role is Email Marketing Manager.
What is Eric Engel's email address?
Eric Engel's email address is er****@****lon.org
What is Eric Engel's direct phone number?
Eric Engel's direct phone number is +192021*****
What schools did Eric Engel attend?
Eric Engel attended University Of Wisconsin-Madison, University Of Wisconsin-Madison.
What skills is Eric Engel known for?
Eric Engel has skills like Marketing, Advertising, Social Media, Seo, Social Media Marketing, Digital Marketing, Marketing Communications, Triathlon, Team Building, Management, Coaching, Facebook.
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