As the General Manager of Vetident, I have been leading the development and implementation of innovative RFID solutions for animal identification, food processing, and traceability for over 18 years. Vetident is a specialized company that offers a range of products and services, such as meat and food processing management, automation and traceability solutions, RFID animal identification systems, large scale farm and abattoir ERP and automation solutions, national animal registration databases, veterinary hospital/clinic management software, mobile, online and desktop software, RFID ear tags development and coding systems, and very high precision RTLS solutions for animals.My mission is to provide our clients with reliable, efficient, and secure RFID systems that enhance their productivity, quality, and profitability, while ensuring animal welfare and food safety. I have a strong background in business administration and management, and I leverage my skills in new business development, key account management, and product marketing to expand our market share, build strategic partnerships, and deliver customer satisfaction. I also work closely with our technical team to ensure our solutions are aligned with the latest industry standards and customer needs. I am passionate about applying RFID, software, agribusiness, traceability, and IOT technologies to create value and solve problems in the livestock and food production sector.