Engin Akkan Email & Phone Number

Istanbul, Turkey

Shaping brand identities & designing technological experiences to help brands innovate their business

Istanbul, Turkey

Istanbul, Turkey

Brand Manager for Diageo Whisky Category

Istanbul, Turkey

* Event planning, management, coordination of agencies separately for customer & consumer sides* Preparing and executing yearly customer activation plans with Reserve portfolio brands* Defining and putting in place of the relevant Sales Drivers to leverage specific category platforms while creating brand experiences through different channels of sales* Tracking channel in-store execution compliance of cycle activity plans and promotional plans against well-defined Execution Scorecard metrics ( distribution, visibility, share of back shelf )* Leading the World Class Competition & bartenders & bar managers society * Giving brand trainings & cocktail workshops to the outlets and consumers, bloggers, influencers* Executing strategic partnerships & growing business development within On-Trade locations* Following and creating trends to grow brand awareness & equity in the most efficient and engaging way

İstanbul

Brands that I was responsible for; Burn, Blackberry, Café Crown, Crytek, Sony, Doritos, Lipton, Milka & Vodafone* Organising and implementing different ideas that will collect consumer to the event area and create WOM* Seeking for new marketing opportunities for youth marketing* Planning and managing the permissions, productions and promotions with 3rd party companies* Implementing digital ideas to the offline projects, to create a “ phygital ” event environment* Developing budgets for the events* Planning and executing the offline events in universities all around Turkey and in public places for mass target audience* Regular reporting of the event and all activities to the brand for qualitative evaluation

In The Gourmet Gang, as a Events and Marketing Management specialist, I have;Assisted in planning of staff, food and budget for cateringsHelped in usage of social network to advertise and to improve the appearance of the companyPartly worked as a Sales associate, increased sales my own area by %34 in 6 months timeTrained for the basics of restaurant management. Learned the work ethics of an American company.

As a marketing specialist in 4S Business Technology Optimization which holds the largest market for HP BTO products in Turkey, my job was to Conduct marketing and brand awareness activities such as trade fairs, info sessions and workshops with our platinum partner HP (Hewlett Packard) Prepare marketing plan for non-HP productsCoordinate the event "HP Software Universe 2009 Hamburg" for 4SOrganize advertorials, PR and media relations for the award we achieved "HP MEMA Partner of the Year 2009"Prepare case-study reports & analysis after implementing IT projects in companies Supervise and maintain the company website by using HTML and JoomlaStandardize some 4S collateral documents

As an Event Executive, I was responsible from the sports and events that took place all around Turkey and reporting to Sports & Events Manager and Marketing Director.Created, planned and implemented projects. Prepared monthly report presentations to the management team; arranged meetings with potential sponsors and gave briefings about the projects. Planned and forecasted the event budgets and organized event promotions in different cities in Turkey.Designed setup areas for the events to have maximum visibility and gather maximum crowdExtended hospitality for VIP guests in eventsArranged all necessary legal permits and documents with local / government authorities.Communicated and collaborated with 3rd party event companies and prepared contracts. Supervised the event crew and oriented the event details. Prepared after event reports and analyzed the pros and cons. Conducted market research after the events for the number of people that we reached in the target group.

When I was in University, I started to work for Red Bull as a Student Brand Manager Managed and executed marketing events in and off campus for brand awareness of Red Bull Organized the distribution of Red Bull in campus store.Increased the sales in campus from 15 cases per month to 74 cases per month in 6 months time. Planned and organized events, which targeted the students and teachers separately.Conducted surveys for students to see the increase in brand awareness.Prepared project reports and analysis, created new projects according to the reports & analysis results and contacted companies for sponsorship to make bigger and better events.

During my internship, I have been trained in VPN infrastructure that Red Bull was using to communicate with the headquarter in Austria, also I was helping the IT office in correcting the errors that end users reported. I assisted in improving the media website of Red Bull's photo-sharing for major events.

Observed production line and automation rules and improved my experience on security checks, also trained about the network structure of the factory.

Faculty Of Arts & Sciences, Information Technologies - English

Activities and Societies: Isik University Drama Club Orchestra Isik University Handball Team

Education record