Steve Englert Email & Phone Number

Cincinnati, Oh, Us

Los Angeles, California, Us

Cincinnati, Ohio, Us

- Lead a cross functional team to build and commercialize retail media advertising solutions (streaming audio, social, and programmatic shoppable) for Kroger Precision Marketing (KPM)- Build strategy and roadmap through all stages of product implementation: ideation, stakeholder alignment, activation/measurement requirements, partner evaluation, piloting/testing and product launch- Lead data onboarding relationship by negotiating contract terms and financials, educating internal / external teams on ways of working, developing roadmap to ensure viability for KPM in face of industry tech changes- Enabled and negotiated the direct data integration partnership between Kroger and Pinterest, creating a strong point of differentiation in the grocery retail space for 1st party targeting and measurement- Develop sustainable relationships with media and ad tech partners; lead and negotiate contract terms for 3rd party partner contracts in partnership with legal, security, privacy, data governance, and finance teams- Create monetization strategies in partnership with finance and sales teams- Grew product revenue by 15% YoY through product enhancements and sales enablement / training

Cincinnati, Ohio, Us

Chicago, Illinois, Us

• Plan, build and analyze highly targeted digital media plans with online behavioral, contextual, and remarketing tactics through paid social, direct publishers, ad-networks, ad-exchanges and programmatic demand-side platforms (DSPs) • Implemented first campaign for company on programmatic self-service demand-side-platform (DSP) and trained digital media team on platform – campaign success contributed to development of first in-house trading desk product offering within organization• Account lead for seven national and regional accounts – consulting clients in planning and buying of integrated digital media campaigns of $5 million+ in annual media budgets • Improved direct response client digital media cost-per-acquisition (CPA) by 37% by discovering new audience insights, improving efficiencies through campaign data analysis and identifying top performing channels/tactics to achieve objectives• Educate account team on new products and selling in new campaign ideas and products to better serve the client• One of four digital team members to develop summer internship program – overseeing the work and mentoring two interns, creating curriculum for training, and evaluating capstone presentations

Chicago, Illinois, Us

Chicago, Illinois, Us

- Developed weekly online newsletter reaching over 7,000 Cincinnati residents, providing marketing for retailers, restaurants, and events to increase business traffic and revenues for downtown Cincinnati businesses- Utilized Google Analytics to analyze website traffic, identify user trends by evaluating content reports, survey traffic sources and page tracking to provide more effective solutions to meet changing user interests

Cincinnati, Oh, Us

- Lead media production marketing efforts including: graphic design, audio/video production, and daily writing and editing of HTML code for the Williams College of Business MBA Newsletter to build event awareness to Xavier student body- Provide administrative support for Principles of Marketing Course including preparing and administering exams, grading student case studies, maintaining the course grade book and answering student inquiries

Us

- Organized promotional events for upcoming films on college campuses- Constructed targeted mailing lists in Cincinnati and Northern Kentucky Markets- Effectively promoted advanced screenings of films, consistently reaching maximum theater capacity of up to 400 people per screening- Conducted market demographic assessments at advanced film screenings, recording feedback from viewers and sending written reports to studio executives

- Assisted audio engineer with production and editing of national and local sound spots for television and radio.- Created and edited promotional demo reels for voice talent and clients.

Cincinnati, Ohio, Us

- Mentored a group of 15 first-year students, assisting them with registration, scheduling and time management.- Organized weekly events to encourage student involvement on campus. - Out of 40 mentors, was one of five selected as "Most Outstanding Leader".

Mba, Marketing

Bfa, Electronic Media, Business