Mostafa Sherif Email & Phone Number

United Arab Emirates

United Arab Emirates

• Design and implement a strategic business plan that expands company’s customer base and ensure BD-Biosciences strong presence.• Achieve growth and hit sales targets by successfully managing distributors.• Present sales, revenue and expenses reports and realistic forecasts to the management team.• Contribute to the development of business model (Annual Sales Review, Strategic planning and review).• Identify emerging markets and market shifts while being fully aware of new… Show more • Design and implement a strategic business plan that expands company’s customer base and ensure BD-Biosciences strong presence.• Achieve growth and hit sales targets by successfully managing distributors.• Present sales, revenue and expenses reports and realistic forecasts to the management team.• Contribute to the development of business model (Annual Sales Review, Strategic planning and review).• Identify emerging markets and market shifts while being fully aware of new products and competition status.• Accountable for the development and the execution of marketing plan.• Drive for well-grounded clinically based marketing tactics.• Monitoring distributors team performance and motivating them to reach targets.• Adapt approved messaging to commercial actions (sales force, distributors)3 | P a g e• Map business opportunities by analyzing segment opportunities by assuring meaningful and actionable market knowledge and insight/analytics in the market.• Create and develop KOL network to relay BD’s value proposition.• Define and analyze buying process, segmentation and targeting.• Create tactics with a critical view on return on investment.• Identify local, regional and global impactful events, congresses and targets KOL’s.• Align with and consult Legal and finance during day to day businesses in sanctioned markets like Iran, Sudan and Syria to assure the optimal operation model within approved firm work by US and EU sanctions law.• Follow up on orders processing at different stages assuring product delivery within the timeliness and standards given• Coordinate product registration process by identifying registration requirements and duration; insuring submission and completion in the market Show less

United Arab Emirates

• Lead and cooperate with the Field force throughout the diagnostics projects to meet and achieve Alexion target and expected strategic growth.• Work closely with head of operations, marketing and medical departments to setup market penetration and development plans.• Deliver the latest diagnostics standards and recommendation to all Alexion therapeutic Areas to help diagnosing patients and achieve Alexion targets.• Develop and implement a detailed action plans for… Show more • Lead and cooperate with the Field force throughout the diagnostics projects to meet and achieve Alexion target and expected strategic growth.• Work closely with head of operations, marketing and medical departments to setup market penetration and development plans.• Deliver the latest diagnostics standards and recommendation to all Alexion therapeutic Areas to help diagnosing patients and achieve Alexion targets.• Develop and implement a detailed action plans for laboratories/accounts in close collaboration with Commercial teams with the goal to optimize diagnosis, communication and interpretation of results between laboratories and treating physicians.• Identify, build, and leverage relationships with diagnostic KOLs by delivering a value-addedservices and new scientific data.• Establish a very strong strategic partnership and collaboration channels with mutual business needs with Major technologies Manufactures and their local distributors to deliver the diagnostic platforms required, achieving Alexion strategic budget plans throughout MENA region.• Facilitate and secure testing tools and processes for all therapeutic areas in MENA region.• Plan and execute Educational activities.• Improve visibility on Laboratories performance in terms of testing criteria and its methodologies to measure the effectiveness of marketing campaigns.• Implement diagnostic testing messaging campaigns and other Lab. initiatives.• Educate and facilitate the exchange of scientific information that supports recommended• Testing methods in a highly professional manner.• Participate in advisory boards and project teams, slide-deck development, training initiatives. Show less

Eastern Region, Saudi Arabia

• Full responsibility on BD biosciences segment as sales and marketing in the eastern province• Developing reliable budgets and ongoing forecasts for the business• Pricing products based on market knowledge, marketing strategies, P&L management and in line with corporate guidelines• Coaching other regions sales team on product knowledge and selling strategies• Planning and executing sales and marketing activities• Establishing and implementing goals and… Show more • Full responsibility on BD biosciences segment as sales and marketing in the eastern province• Developing reliable budgets and ongoing forecasts for the business• Pricing products based on market knowledge, marketing strategies, P&L management and in line with corporate guidelines• Coaching other regions sales team on product knowledge and selling strategies• Planning and executing sales and marketing activities• Establishing and implementing goals and objectives• Increasing profits and revenues by targeting worthwhile market segments and focusing on customer retention strategies• Enhancing market penetration through successful product focus implementation • Detailing and application support for the customer• Communicating and following up with the sales team to ensure proper alignment with the organization objectives and BD biosciences as principle.• Managing reagents stock inventory in relation to business plan and forecast• Developing and implementing BD biosciences business plans• Providing leadership and coaching of the team, including: developing teamwork; building trust; inspiring motivation; providing ongoing feedback on performance; and championing an environment of open communication, access to information, involvement, responsibility and self-discipline• Assessing, generating and closing new opportunities by providing new tools and defining goals for success • Increase customer satisfaction by focusing on improving customer experience and knowledge Show less

Kuwait

• Full responsibility on Becton Dickinson bioscience and Corning life sciences sales, marketing and service activities in Kuwait, both top line and profitability• Developing country business plan, including budget, division expense & quarterly forecast including expenses budget and revenue budget to meet the company strategic goals• Negotiating and aligning products sales plans and activities with Becton Dickinson bioscience and Corning life sciences regional teams.• Leading sales… Show more • Full responsibility on Becton Dickinson bioscience and Corning life sciences sales, marketing and service activities in Kuwait, both top line and profitability• Developing country business plan, including budget, division expense & quarterly forecast including expenses budget and revenue budget to meet the company strategic goals• Negotiating and aligning products sales plans and activities with Becton Dickinson bioscience and Corning life sciences regional teams.• Leading sales activities for Becton Dickinson bioscience and Corning life science sales across Kuwait, through maintaining existing business and driving the business growth through properly positioning the products, segmenting customers and identifying prospects• Managing stock inventory and link the same to the business plan and forecast• Responsible for departmental tender management, work closely with administrative staff on finalizing preparing, reviewing, submitting and following up the tender with related customer purchasing departments• Communicate on time, efficiently and proper follow up with both sales and service team to ensure proper alignment with the organization objectives and transfer the same to the team• Providing guidance and assistance for IHS sales and service team, looking after their capabilities, training plans, developmental needs and requirements• Establishing long term relationship with KOL and major accounts, transferring knowledge & know-how from the principle company to the customers and end users• Creating, maintaining and developing customers database with detailed related information to identify opportunities and growth Show less