- Responsible for TMB Channel’s P&L, induction of new partners, retail acquisition to enhance foot print of Easypaisa Agents across Pakistan.- Develop digital/cashless ecosystem for the retail industry of Pakistan. Lead the digitalization of distribution network of partner FMCG companies (PTC, Unilever, PepsiCo etc.). Support distributors in implementing of cashless digital payments from retailers.- Develop and implement digital solutions to provide the retailers of partner companies/distributors with access to easy financing for working capital (non-collateral based Retailer Lending)- Develop strategic alliances and partnerships with players in retail industry to digitalize value chain

- Provide strategic & analytical support to commercial team by identifying gaps & opportunities along with corrective measures to drive business & KBIs towards excellence- Preparation of CCI Business Plan, White Papers along with monthly & quarterly Business updates- One stop solution for data & analysis needs for actionable insights for relevant stakeholders. The scope of analytics consists of volumes, assets, customers, market intelligence, distributor development, financial impacts, excellence and customer services- Build, develop and maintain data models, reporting systems, dashboards, and performance metrics that support business decisions- Tweaking of sales systems & master data to meet current and future data requirements of business- Performance evaluation of Marketing & Distribution activities against benchmarks from CCI & TCCEC along with Investment & Profitability analysis of the activities

- Support territory in achieving KBIs - preparation, communication, monitoring & tracking with corrective measures, of monthly and annual plans (Forecast, Volume; Value, NSR, DGR, Availability; SFE; Discounts etc.) [28% volume GoLY delivered in 2016, among the top territories in most KBIs]- Provide analytical support to territory leadership & sales team along with corrective measures to improve execution and KBIs- Partnering with distributors to develop and strengthen distribution footprint to ensure higher reach and focus on retail- Monitoring & Ensuring distributors’ work standards as per ‘Model Distribution’ criteria- Development, implementation and tracking of territory specific marketing plans for MT, TT and OP revolving around retailers, shoppers, consumer and product visibility

- Partner with Commercial, as well as external parties for curriculum designing, in line with TNA and emerging trends within & outside the KO system- Develop and conduct an exhaustive Training Need Assessment, gathering information from various sources- Use innovative training methodologies such as new software, interactive training and online training modules.- Amend and revise programs as necessary, in order to adapt to changes occurring in the work environment.- Devise effective measurement tools to gauge ROI impact of trainings imparted

- Developed & implemented business planning tools to enable sales team to plan delivery of company goals (bottom up approach that was in line with company goals)- Developed and deployed tool to link business planning and objectives to performance appraisals- Tweaked and implemented tools for on-job coaching of field sales teams and distributor staff- Initiated and deploying the rationalization & restructuring of Marketing & Sales department to align the structure with the global commercial approach- Initiated and executing Communication Committee Project to bridge the gap between different layers of management and front line- Initiated, developed and implemented Fleet Safety Management system in PMPKL- Lead the deployment of Commercial Approach in PMPKL

- Sub-function of Sales formed to develop Bigger & Better Distributors- Development & Implementation of Distribution programs to address the issues of infrastructure, distribution footprint, profitability, market development and execution excellence- Development, tweaking, tracking and implementation of P4P Distribution Programs for various tiers of distributions, distributor sales force and company sales team- Capability development for implementation of Distribution programs to address the issues of infrastructure, distribution footprint, profitability, market development and execution excellence- Modified and deployed the BACE training (PMI Global Training) for sales force

- Developed & executed, national level short & long term sales plans to meet company objectives,- Developed, executed and tracked regional & town level plans to meet the national objectives, with the help of regional and unit teams- Analyzed national and regional performance based on secondary sales data & AC Nielsen Retail audit, and recommended suitable solutions to resolve the issues- Bridge the coordination between marketing, sales, supply chain and finance for the proper implementation of company strategies and plans

- Managed the fourth largest PMPKL region in terms of volume, with an average monthly turnover of approximately PKR 240 million, through a team of 6 managers (total staff of 60) and 25 distributors (In 2011, the regional performance was 5% better than the company performance)- Successfully strengthened and optimized the distribution foot print through merger of 10 distributions while maintaining the coverage- Implemented measures to improve numeric and weighted handling and reduce out of stock; increased permanent visibility at retail through merchandizing and establishment of flagship outlet- Centralized administrative and operational processes which led to a 9% decrease in regional expenses- Business development in terms of channel development (Key Account Management), wholesale and general trade. Execution and evaluation of trade marketing activities - Training & development of team to achieve people and process excellence. Act as a change agent to evolve the company from people to processes perspective

- Maintenance in-charge for the 50 thousand spindles state of the art spinning plant, handling a maintenance team of 150 employees- Reduced the annual spare parts consumption cost by PKR 2.5 million through introduction of innovative design for apron tension bracket and rail lift gearbox- Supervised the commissioning of machines and mechanical equipment for this spinning plant