Yee Peng Eng Email & Phone Number

Singapore

• Overseeing all marketing aspects of FranklinCovey Singapore- revamped FranklinCovey Singapore website & social media playbook for LinkedIn, Facebook & Instagram; relaunched B2B client events and launched Search Engine.
• Increased 30% Qualified Inbound Leads in FY24 vs FY23.
• Increased 30% Web Traffic within 6 months upon new website went live.
• Increased Engagement Rate on LinkedIn +10% | Facebook +4.8% | Instagram +12.8%, in average per month within a year. Increased Followers on LinkedIn +13% | Facebook +28% | Instagram +31%, by 14 months upon execution of.
• Collaborating with international offices on best practice sharing across SEA, APAC, Middle East, Europe & USA. For full CV, please email ypengemail-j@yahoo.com.sg.

Singapore

• Overseeing all aspects of Marketing in the Singapore office, including Performance Marketing, New Customer Acquisition, Search Engine Marketing (SEM) or Paid Search, Search Engine Optimisation (SEO), Paid Social.
• Overseeing Partnerships and Schools Outreach for BrightSparks Scholarship and Higher Education portal (https://brightsparks.com.sg).
• 20% increase in attendance for Jobscentral Virtual Career Fair and BrightSparks scholarship application increase of 76% during peak period of 2022 comparing the 2021 cycle.For full CV, please email.

Singapore

• Achieved 76% increase in Click-Through-Rate for paid search and 31% increase in web traffic by Search Engine Optimisation- overseeing corporate website, online ticketing and analytics.
• Garnered >2.8 million views across digital channels in brand awareness campaigns. Capable of translating complex ideas into easily understood deliveries with emotive storytelling, connecting the audience.
• Supervisor of 19 full-time staff and served largest internal division and collaborated across functional teams to support B2B and B2C marketing for sales conversion, leads generation and customer retention.For full CV.

• Spearheaded brand positioning, analysed customers and market dynamics, conducted competitors’ market research with social listening on 5 CDCs to determine South West CDC’s positioning of the “eco-friendly” unique.
• Liaised with vendors and oversaw the productions of South West CDC newsletters for >750,000 residents, engaging its corporate partners and bonding the community.
• Achieved brand awareness and enhanced stakeholders and industry partners’ relationships by designing calendar souvenir uniquely tied to the brand; procured gifts for residents to further CDC’s eco-friendly unique.