Yee Peng Eng Email & Phone Number

Singapore

• Overseeing all marketing aspects of FranklinCovey Singapore- revamped FranklinCovey Singapore website & social media playbook for LinkedIn, Facebook & Instagram; relaunched B2B client events and launched Search Engine Optimisation project. • Increased 30% Qualified Inbound Leads in FY24 vs FY23.• Increased 30% Web Traffic within 6 months upon new website went live. • Increased Engagement Rate on LinkedIn +10% | Facebook +4.8% | Instagram +12.8%, in average per month within a year. Increased Followers on LinkedIn +13% | Facebook +28% | Instagram +31%, by 14 months upon execution of new Social Media Playbook.• Collaborating with international offices on best practice sharing across SEA, APAC, Middle East, Europe & USA. For full CV, please email ypengemail-j@yahoo.com.sg.

Singapore

● Overseeing all aspects of Marketing in the Singapore office, including Performance Marketing, New Customer Acquisition, Search Engine Marketing (SEM) or Paid Search, Search Engine Optimisation (SEO), Paid Social Advertising, Email Marketing, Content Marketing (Blog), and Social Media Marketing for Jobscentral job portal (https://jobscentral.com.sg). ● Overseeing Partnerships and Schools Outreach for BrightSparks Scholarship and Higher Education portal (https://brightsparks.com.sg). ● 20% increase in attendance for Jobscentral Virtual Career Fair and BrightSparks scholarship application increase of 76% during peak period of 2022 comparing the 2021 cycle.For full CV, please email ypengemail-j@yahoo.com.sg.

Singapore

● Achieved 76% increase in Click-Through-Rate for paid search and 31% increase in web traffic by Search Engine Optimisation- overseeing corporate website, online ticketing and analytics. ● Garnered >2.8 million views across digital channels in brand awareness campaigns. Capable of translating complex ideas into easily understood deliveries with emotive storytelling, connecting the audience.● Supervisor of 19 full-time staff and served largest internal division and collaborated across functional teams to support B2B and B2C marketing for sales conversion, leads generation and customer retention.For full CV, please email ypengemail-j@yahoo.com.sg.

● Spearheaded brand positioning, analysed customers and market dynamics, conducted competitors’ market research with social listening on 5 CDCs to determine South West CDC’s positioning of the “eco-friendly” unique selling point and ensured all marketing and publicity initiatives were consistent with brand strategy.● Liaised with vendors and oversaw the productions of South West CDC newsletters for >750,000 residents, engaging its corporate partners and bonding the community. ● Achieved brand awareness and enhanced stakeholders and industry partners’ relationships by designing calendar souvenir uniquely tied to the brand; procured gifts for residents to further CDC’s eco-friendly unique selling point.For full CV, please email ypengemail-j@yahoo.com.sg.