Eric Nitschke Email & Phone Number

Reno, Nevada, Us

As our commercial teams have expanded, I have helped elevate the commercial conversations with Corporate Visions customers across our Sales, Marketing, Customer Success, and Affiliate teams. Responsibilities include developing situational skill development programs for all our commercial teams. That includes aligning seller efforts to our sales process, encouraging sales leadership coaching, creating playbooks and additional content for our enablement platforms.For me, it combines the best parts of my background in product marketing, sales enablement, and content development. For my teams, it means more consistent, valuable, and impactful commercial conversations.

Reno, Nevada, Us

In this newly-created role, I combined the powerful forces of Product Marketing and Sales Enablement strategies and programs to drive results. As we launched (many) new projects, I ensured product messages and marketing content aligned with market demands and resonate with target audiences, and empowered our sales teams with the necessary tools and knowledge to sell effectively.

Reno, Nevada, Us

Corporate Visions acquired Launch International in June 2014 (where I started in 1997).As a Senior Content Strategist, I helped companies develop, deploy and deliver customer conversations that win. This included managing the client relationships through consulting workshops that created more compelling messages that break through the status quo and differentiate them from their competitors; helping deploy those messages in powerful self-service content and sales enablement tools; and finally, enabling their salespeople to deliver this content through presentation, executive conversation, negotiation, and retention/expansion conversations.

As Vice President, Client Services, I managed Launch International's outbound marketing and pipeline development efforts. I brought in large strategic clients, including IBM, NetApp, Commvault, Arrow, McAfee, Dell, VMware, and many more.I also maintained all client services components, managing the content and design teams creating and delivering impactful sales enablement content and tools.Corporate Visions acquired Launch International in June 2014 to create the most comprehensive & powerful sales enablement engine on the market. https://corporatevisions.com/news/corporate-visions-enhances-its-customer-conversation-system-by-acquiring-launch-international/

As Managing Director, I played a pivotal role in serving Launch International’s strategic global clients. My responsibilities included client development and overseeing the production of critical deliverables. These deliverables encompassed various aspects, such as selling enablement, whiteboard selling conversations, thought leadership content, and channel marketing programs.My client portfolio consisted of industry leaders across data centers, infrastructure, storage, software, and security domains. I collaborated with both direct and indirect vendor sales organizations, as well as leading value-added distributors.

As part of my role, I spearheaded the creation and distribution of critical sales enablement and marketing resources for global technology companies. These assets included comprehensive selling guides, high-level executive briefs, in-depth white papers, and engaging newsletters. By strategically developing and delivering these materials, we empowered our client sales teams, informed their executives, and provided valuable insights to our clients' commercial teams.Unlike traditional agencies, Launch International had proven experience in delivering both marketing content strategy and frameworks, as well as producing both buyer- and seller-facing content and tools that fostered more insightful business conversations with a wide range of decision-makers.

Early career management roles at several national retail and distribution companies.