• Co-defines, develops, implements and monitors the digital strategies and plans to deliver business goals for City of Dreams Manila, Hyatt Regency Manila, Nobu Hotel Manila, Nüwa Hotel Manila, including COD’s F&B and Entertainment brands• Leads and oversees the overall social and digital marketing campaigns, strategy planning and budgetary control• Reviews monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid web/search initiatives including Google Display Network and AdWords/Search• Monitors and administers web analytics dashboards, reports and key reporting tools, and point out key areas of importance• Monitors the latest in digital trends, including advertising formats, channels and technologies to keep the company in the forefront of developments in digital marketing and in the casino integrated resort industry• Appointed Sustainability Ambassador - engages and collaborates with co-ambassadors to ensure the company's eco-efficient operations by implementing cost-saving strategies, energy efficient standards, globally competitive waste management and continuous improvement processes• Conducts customer research to evaluate and understand the casino market condition, including competitor data and work with the different business units to come up with action plans and develop marketing-influenced revenue opportunities• Carries out people management responsibilities in accordance with Melco Resorts Leisure (PHP) Corporation policies and procedures; additional responsibilities include mentoring, training, assigning projects and reviewing employee performance

• Develops and manages various digital and on-property marketing campaigns• Participates in the casino marketing strategy planning for City of Dreams Manila• Supervises the Creatives and Multimedia team in creating compelling marketing collaterals• Tracks conversion rates and implement new techniques to improve performance• Establishes and monitors metrics to track performance, establishes cadence for review, assesses and reports on external trends and casino integrated resort competitors and recommends strategies to improve and optimize; suggests revisions to the strategy and budget based on analysis and ensures corrective actions are implemented and tracked, as necessary• Leads the planning and budgetary control of all digital marketing campaignsLeads ad copy and campaign creation / optimization for search engines and social networks• Optimizes campaigns based on CTR, conversions, revenue and spend• Evaluates customer research, market condition and competitor data• Reviews new technologies and keep City of Dreams Manila in the forefront of developments in digital marketing• Manages other marketing projects as assigned• Recommends and/or executes management policies to hire, transfer, suspend, layoff, recall, discharge, re-assign, or discipline employees

• Develops digital strategy and road-map including various digital and social media marketing campaigns.• Establishes and monitors conversion rates and metrics to track digital performance. Provides cadence for review; recommends strategies to improve and optimize channels.• Supervises and coordinates with the multimedia team in producing high-quality digital content. • Assists in the planning and budgetary control of all digital marketing campaigns.• Evaluates customer reach, market condition and competitor data.• Captures up to date and relevant market and technology trends, consumer insights, internal and external case studies to keep in the forefront of developments in digital marketing.• Manages other marketing projects as assigned.

• Digital marketing consultant specializing in helping brands succeed online• Experienced in providing strategic guidance and execution of digital marketing campaigns• Proven track record of driving online visibility, engagement, and revenue growth for clients

• Designs strategic community initiatives and techniques to improve customer engagement, interaction, and retention.• Coordinates the over-all digital marketing calendar with social media activity, preparing reports to update internal staff on execution statistics, and continuous campaign monitoring to ensure proper messaging and execution in all owned new-media channels.• Handles content calendar and daily campaign operations; influencing customer behavior across owned new-media channels, analyzing customer-initiated conversations and advising appropriate brand, sales and customer experience teams as needed with the help of Community Specialists. • Monitors online competitor presences and perceptions.

View oDesk/UpWork Freelance Work History athttp://bitly.com/enjayneerodeskIndochina Travel | Social Media Marketing Consultant:February 2012 - October 2012• Works as a social media marketing strategist and consultant.• Manages owned social media channels, including partner company sinhbalotravel.com.• Visits Vietnam, Cambodia, and Thailand to get accustomed to the company’s tours.• Works as part-time graphics artist and photographer.Bitzio Inc. | iOS Apps Creator and Research Analyst:November 2010 - December 2012• Designs and creates user interface of various iOS applications.• Makes sure that applications are within the Apple standards.• Submits finished applications to Apple for the review and approval process.• Manages, designs and proofreads iBooks.Various Clients | Digital Marketing, Project, and Content ManagerNovember 2009 - March 2013• Produces content for social media promotion and advertising sales.• Handles and supervises a team of writers for a UK-based client.• Performs web design and search engine optimization techniques to increase site traffic.

• Installs and maintains corporate services offered by Digitel.• Handles configuration and troubleshooting various of networking equipment.• Attends to clients for the immediate restoration of network faults.• Monitors on going and pending projects to ensure fast and efficient completion.• Coordinates with field and network engineers to keep track of project progress.• Corporate services include: VoIP, IP/VPN, Domestic Leased Lines and Frame Relays, Dedicated Internet Access, et al.

• Accompanies engineers in equipment installation and preventive maintenance.• Monitors network via Network Management System (NMS) and performs documentation.