authorized official partner for ISF president on digital marketing and strategy

Identified target partners, pitched to them, and led team to deliver top customer service after acquisition. Maintained a portfolio of top 50+ advertisers in Asia.Marketing in Asia for SMB partnerships (largest acquisition channel for new advertisers).Manage strategic B2B marketing events to help increase acquisition and grow revenue for Baidu .Developed channel customer acquisition and retention strategy.Conducted insightful industry analysis for Sales teams. Leveraged industry knowledge and business acumen to help the teams to discover new clients and provide better service.Baidu News product

Improve and develop data and channel for Baidu news team. Created and drove numerous online and offline marketing campaigns to boost product awareness and user adoption, including in-house ads, external online advertising channels, and partnershipsManaged a team of 4 to build online marketing as a sales channel to acquire sales leads through SEM, email marketing, and online co-marketing efforts. Increased the share of online sales revenue in total sales revenue from 10% to 30%.