Erika Legendre Email & Phone Number

Charleston, South Carolina, United States

Charleston, Sc, Us

Charleston, Sc, Us

• Strengthened the marketing and communications mission of the School of Business by developing and executing undergraduate program promotional strategies• Leveraged social media platforms to cultivate brand awareness, growing platform followers overall by nearly 60%• Maintained the School of Business website, which sees more than 50K visitors annually, by tracking and analyzing site visits to identify strengths, areas for improvement and conversion opportunities using Google Analytics• Contributed strategic marketing and communications support for School-based institutional advancement initiatives generated more than $1M for the business school• Devised content marketing strategy to increase and streamline content creation output from a lean team, increasing blog web traffic by almost 30% and average time on website by nearly one minute

Charleston, South Carolina, Us

• Responsible for producing internal and external multimedia, conventional and social media communication and campaigns• Identified opportunities to promote the college's strategic plan goals, pitching and securing strategic placements; accompanied media on campus or at events as assigned• Met with campus constituencies to identify stories and to support the clients' strategic goals through message development and communications assistance

Charleston, Sc, Us

• Administered support required to manage an ongoing comprehensive schedule of 2,000+ non-credit continuing education courses including class meeting logistics and instructor contracts• Assisted in production phase of marketing materials including editing and proofing collateral such as catalogs, brochures and program mailers• Conceptualized and executed improvement processes for routine course management operations• Established strong and effective working relationships with internal and external customers such as students, local state agencies, partner institutions and commercial business organizations

Certificate, Project Management

Master Of Arts (M.A.), Communication

Bachelor Of Arts (B.A.), Communication