Erica Pavlov Email & Phone Number

Erie, Pa

- Oversee brand management, advertising, promotional activities, and develop marketing plans relating to Erie Events business needs. - Create, develop, and implement annual marketing plan & budget to promote our facilities and event activity- Develop marketing initiatives and strategies through interpreting data and identifying trends for continual improvement to drive results.- Work with building tenants to support promotion of their businesses to ensure success of all properties- Oversee brand's digital presence: social media channels, multiple websites, email marketing- Collaborate with Booking Team and promoters for success of ticketed events- Oversee creation, publishing, and distribution of Annual Community Report - Assist with sponsorship activations to monetize our facilities related to sponsorship revenue- Collaborate with department heads related to all internal and external marketing needs- Collaborate with Executive Director on future projects marketing and public relation needs- Manage third party vendors

Erie, Pa

-Led social media strategy, content development, and copywriting for all channels.-Led, managed, and organized industry tradeshows for company and companies under Clarience Technologies portfolio. -Determined annual tradeshow event calendar for over 80 domestic and international tradeshows-Strategized directly with third party vendors for success of tradeshows.-Managed Distributor Marketing Program, including strategy to boost sales within the Aftermarket -Developed and led In-Store merchandise offerings, including special projects (Lightboards, Retail display promotions)-Campaign development and execution -Managed online customer training program-Managed corporate apparel website and program for customers and employees -Assisted with annual marketing budget and monthly budget tracking-Processed invoices for marketing department and ensure we are aligned with budget

Marketing-Developed, led, and implemented creative and strategic direction for EC3PA marketing efforts-Developed, led and implemented marketing plans and timelines to promote EC3PA -Created content, copy, and managed strategic plan for all social media for EC3PA -Grew social media following for EC3PA 16% in my tenure -Grew social media organic and paid impressions & reach over 100% in my tenure -Utilized Sharp Spring Marketing Automation & CRM system for social media management -Prepared marketing reports to track growth and success rates of campaigns-Analyzed data to ensure campaign ROI and adjusts as needed-Developed and maintained project timelines and marketing budget-Worked with third party agencies to ensure positive marketing efforts-Enrollment grew from direct correlation to marketing efforts Public Relations & Media -Wrote, edited, and managed press releases and announcements to the public-Planned, managed, and executed press conferences for grand openings & new colligate programs -Prepared tv interviews and talking points for executive level positions-Wrote copy and conceptualized creative direction for television and radio commercials -Strategized and created budgets/timelines for media buying-Storyboarded creative direction & write scripts for television and radio commercials-Conducted voiceovers as needed for commercials-Organized outreach and community events on behalf of college Graphic Design & Website Development -Designed all marketing print collateral using Adobe Creative Suite programs -Quoted and ordered all projects to ensure best price for college -Designed advertisements for billboard, magazine, newspaper, and transit-Wrote copy, proofread, and edited EC3PA website-Created and published web pages using HTML on WordPress platform-Strategized with third party agency for UX/UI of website

Marketing & Design-Developed integrated brand awareness campaigns and branding through radio, tv, social media, print, etc. -Wrote copy and created content for social media channels, tv and radio commercials. -Worked with third party vendors for successful execution of marketing initiatives -Designed and ordered all brochures, schedules and collateral using Adobe Creative Suite programs-Wrote copy, proofread, and edited content for website using HTML -Managed and led redesign project of company website -Grew social media presence over 40% during my tenure-Managed annual marketing budget for agency-Increased ridership from marketing initiatives Public Relations -Wrote press releases to inform public of route changes, community initiatives, events, etc.-Conducted tv and radio interviews with local media as representative for EMTA-Planned and executed press conferences for EMTA Sales-Prepared promotional plans, advertising sales literature, media kits and sales contracts -Grew transit advertising sales revenue over 600% under my leadershipEvents -Attended outreach events for Universities, Senior Fairs and Health Fairs-Grew senior ridership program over 20% year over year-Trained groups and individuals how to travel independently using LIFT & EMTA buses-Developed, planned, and executed Stuff the Bus fundraising event for EMTA -Grew fundraising donations over 10% year over year for Stuff the

-Grew new B2B customer base from lead prospecting and inbound opportunities-Increased sales from existing customers through outbound efforts-Retained existing business from key customers through customer service support-Developed relationships to understand customer needs for additional opportunities-Collaborated with local Marketing Specialist to improve lead follow-up processes-Named "Employee of the Month" December 2017 for sales efforts-Managed sales pipeline using Salesforce

-Developed marketing campaigns for 27 properties in the Enterprise portfolio-Planned events for launches of new businesses including grand openings-Tracked campaign ROI and adjusted as needed to ensure positive return-Wrote content for press releases, blogs, emails, and social media campaigns-Processed invoice payments and tracked spending to manage marketing budget-Utilized CRM system Sprout Social for social media campaign tracking

Erie, Pennsylvania, United States

-Managed front end team members during shifts to ensure procedures were met-Trained new employees on internal policies and customer service excellence-Maintained daily statistics and encouraged employees to meet daily metrics-Received promotions through internal ranks (starting from cashier)

-Created marketing videos for the Academic and Career Planning Center-Managed meetings with faculty to ensure outcomes of projects -Wrote scripts and conceptualized ideas to establish outcome of videos-Shot and edited video material using Canon DSLR cameras and Adobe Premiere-Worked completely independently on a deadline structure

-Developed email marketing campaigns to increase membership for Greener Behrend-Coordinated and promoted outreach events and club activities-Wrote grant proposals to secure funding for local non-profits-Developed and promoted recycling program on Penn State campus-Analyzed data from surveys administered to students on campus

-Created annual marketing calendar for B2B and B2C client social media campaigns-Assisted in the creation of marketing materials for agency clients-Wrote copy, proofread, and edited content for websites-Analyzed data to develop and refine campaign strategies ensure ROI-Planned, developed, and promoted events for clients-Utilized CRM systems Hootsuite & Buffer for social media campaign tracking

-Designed marketing material for The School of Humanities & Social Sciences-Shot and edited video material using Canon DSLR cameras and Adobe Premiere-Developed, planned, and promoted events on Penn State Behrend campus

Bachelor’S Degree, Communication

Activities and Societies: Lambda Pi Eta, The National Communication Honor Society -Vice President BVZ Radio "The Voice of Behrend" -DJ &.

Communication And Media Studies

Activities and Societies: Public Relations Society of America (PRSSA) WSRU "The Voice of the Rock" -DJ & Librarian