Erica Pavlov Email & Phone Number

Erie, PA

- Oversee brand management, advertising, promotional activities, and develop marketing plans relating to Erie Events business needs. - Create, develop, and implement annual marketing plan & budget to promote our facilities and event activity- Develop marketing initiatives and strategies through interpreting data and identifying trends for continual.

Erie, PA

-Led social media strategy, content development, and copywriting for all channels.-Led, managed, and organized industry tradeshows for company and companies under Clarience Technologies portfolio. -Determined annual tradeshow event calendar for over 80 domestic and international tradeshows-Strategized directly with third party vendors for success of.

Marketing-Developed, led, and implemented creative and strategic direction for EC3PA marketing efforts-Developed, led and implemented marketing plans and timelines to promote EC3PA -Created content, copy, and managed strategic plan for all social media for EC3PA -Grew social media following for EC3PA 16% in my tenure -Grew social media organic and paid.

Marketing & Design-Developed integrated brand awareness campaigns and branding through radio, tv, social media, print, etc. -Wrote copy and created content for social media channels, tv and radio commercials. -Worked with third party vendors for successful execution of marketing initiatives -Designed and ordered all brochures, schedules and collateral.

-Grew new B2B customer base from lead prospecting and inbound opportunities-Increased sales from existing customers through outbound efforts-Retained existing business from key customers through customer service support-Developed relationships to understand customer needs for additional opportunities-Collaborated with local Marketing Specialist to improve.

-Developed marketing campaigns for 27 properties in the Enterprise portfolio-Planned events for launches of new businesses including grand openings-Tracked campaign ROI and adjusted as needed to ensure positive return-Wrote content for press releases, blogs, emails, and social media campaigns-Processed invoice payments and tracked spending to manage.

Erie, Pennsylvania, United States

-Managed front end team members during shifts to ensure procedures were met-Trained new employees on internal policies and customer service excellence-Maintained daily statistics and encouraged employees to meet daily metrics-Received promotions through internal ranks (starting from cashier)

-Created marketing videos for the Academic and Career Planning Center-Managed meetings with faculty to ensure outcomes of projects -Wrote scripts and conceptualized ideas to establish outcome of videos-Shot and edited video material using Canon DSLR cameras and Adobe Premiere-Worked completely independently on a deadline structure

-Developed email marketing campaigns to increase membership for Greener Behrend-Coordinated and promoted outreach events and club activities-Wrote grant proposals to secure funding for local non-profits-Developed and promoted recycling program on Penn State campus-Analyzed data from surveys administered to students on campus

-Created annual marketing calendar for B2B and B2C client social media campaigns-Assisted in the creation of marketing materials for agency clients-Wrote copy, proofread, and edited content for websites-Analyzed data to develop and refine campaign strategies ensure ROI-Planned, developed, and promoted events for clients-Utilized CRM systems Hootsuite &.

-Designed marketing material for The School of Humanities & Social Sciences-Shot and edited video material using Canon DSLR cameras and Adobe Premiere-Developed, planned, and promoted events on Penn State Behrend campus

Bachelor’S Degree, Communication

Activities and Societies: Lambda Pi Eta, The National Communication Honor Society -Vice President BVZ Radio "The Voice of Behrend" -DJ &.

Communication And Media Studies

Activities and Societies: Public Relations Society of America (PRSSA) WSRU "The Voice of the Rock" -DJ & Librarian