Enqi Rao Email & Phone Number

Mississauga, Ontario, Canada

◦ Product Management: Implemented and maintained the Product Information Management(PIM) system, including data modeling, governance, and integration with enterprise systems.◦ Product Data Syndication: Managed the syndication of product data to external channels such as e-commerce platforms.◦ Product Information Content Creation: Created and oversaw product information content, collaborating with designers and third parties.◦ Data Analytics Utilization: Utilized data analytics to optimize product information and identify opportunities for improvement.◦ Cross-functional Collaboration: Collaborated with cross-functional teams to align PIM activities with business goals.◦ Workflow Automation and Integration: Implemented workflow automation and data integration features within the PIM.◦ Product Information Audits: Conducted audits to ensure accuracy and consistency of product information.

Shanghai, China

◦ Global Sample Management: Managed and expedited global sample requests to ensure timely and safe delivery.◦ Inventory Management: Maintained and optimized sample inventory levels.◦ Cross-functional Collaboration: Worked with supply chain and European teams to process orders, aiding in sales support.◦ Product Information Management: Updated product catalog and ensured data accuracy.◦ Reporting and Analysis: Assisted in the creation of quarterly and annual data reports for strategicdecision-making.◦ Marketing Initiatives: Planned and executed marketing activities, enhancing product promotion andcross-functional communication

Shanghai, China

◦ Product Development: Analyzed requirements, designed product pages, and developed strategies for B2B services.◦ Prototyping: Created and adjusted product prototypes using Axure, enhancing team understanding and product alignment.◦ Product Requirement documents: Authored detailed product requirement documents on Confluence.◦ Market Research: Conducted research to refine product positioning and support development strategies.◦ Team Collaboration: Engaged with R&D, UI, and other teams to ensure successful product launches anditerations.

Toronto, Ontario, Canada

◦ Social Media Management: Oversaw multiple platforms, increasing brand awareness and consumer engagement.◦ Content Development: Developed and executed a content strategy based on analytical insights, significantly boosting engagement.◦ Advertising Campaigns: Led successful advertising campaigns on Facebook and Instagram, enhancing customer acquisition and loyalty.◦ Partnership Development: Collaborated with influencers and brands to expand market reach and brandinfluence.◦ Sales and Customer Relationship: Supported sales and customer relations, contributing to a 15% revenue increase.

Bachelor'S Degree Of Art&Science, Statistics And Book&Media Studies

Activities and Societies: - University of Toronto Chinese Music Club, Sponsor Department, Vice Director - University of Toronto Chinese.

Master'S Degree, Media Management

High School Diploma