- Daily Account Management for HORECA and FMCG clients for Spanish Market.- Leadership of 360 campaigns, from strategy, follow up and execution.- Internal & external point of contact.- Budget management.- Some clients & projects: Unilever Food Solutions, Lactalis (President, Puleva), HIP, AUTÉNTICA, Ocean Beer, among others.

Paternity leave coveringAnalytical Thinking and Strategy:• Led the launch of a new category of Reduced Risk products (RRP's) in Spain and Andorra, developing the complete strategy.• Defined based on the analysis and understanding of the consumer's need, the portfolio strategy of 25 references, including volumes, type of SKUs, flavor analysis, prices and promotions (on and off).• Analyzed and prioritized the different channels to according to the consumer experience… Show more Paternity leave coveringAnalytical Thinking and Strategy:• Led the launch of a new category of Reduced Risk products (RRP's) in Spain and Andorra, developing the complete strategy.• Defined based on the analysis and understanding of the consumer's need, the portfolio strategy of 25 references, including volumes, type of SKUs, flavor analysis, prices and promotions (on and off).• Analyzed and prioritized the different channels to according to the consumer experience (Awareness, Consideration, Conversion, Loyalty, developing and implementing messages and strategies for each channel with a defined central objective.Team work and collaboration:• Led the project with the different teams involved, defining the different strategies and ensuring coherence between areas such as Brand Marketing, Digital Marketing, Brand Activation, Go to market, Supply Chain, Sustainability, Consumer Experience, External Affairs, Legal, among others.• Liased and aligned brand visual identity, packaging, messages and assets with Regional and Global teams, ensuring quality and resonance with local consumers.Budget Management:• Defined, aligned and controlled the project budget with the different areas, reallocating the investment based on business objectives. Show less

• Accountable for building an expansion long term plan by developing new channels and detecting commercial growth opportunities.• Building an omnichannel Chicha Empanadas always on Marketing platform, searching for different experiences according to the consumer journey: Shop + Markets + Signature Nights + Special Events + Catering.• Accountable for launching Chicha in their first Market, having full ownership in P&L, optimizing costs and revenue. Increasing +25% business… Show more • Accountable for building an expansion long term plan by developing new channels and detecting commercial growth opportunities.• Building an omnichannel Chicha Empanadas always on Marketing platform, searching for different experiences according to the consumer journey: Shop + Markets + Signature Nights + Special Events + Catering.• Accountable for launching Chicha in their first Market, having full ownership in P&L, optimizing costs and revenue. Increasing +25% business revenue.• Set the basis and establish new ways of work, building solid relationships with partners. Show less

• Accountable for the daily management of multiple clients (Ray Ban, Varilux, Stellest) and the smooth running of the account for the different markets (Latam & Brazil, Spain, Italy).• Responsible for the project management process, understanding client needs, building the brief, allocating resources, budgeting and final delivery.• Lead the projects and collaborate with internal stakeholders such as Print, Language, Broadcast and administration team.• Coordinating… Show more • Accountable for the daily management of multiple clients (Ray Ban, Varilux, Stellest) and the smooth running of the account for the different markets (Latam & Brazil, Spain, Italy).• Responsible for the project management process, understanding client needs, building the brief, allocating resources, budgeting and final delivery.• Lead the projects and collaborate with internal stakeholders such as Print, Language, Broadcast and administration team.• Coordinating efforts with both, clients and internal departments, while always focusing on quality, process and profitability. Show less

• Responsible for leading Philip Morris and Marlboro brands Marketing plans, identifying business and strategic opportunities. Track and monitor overall brand performance & budgeting. • Analyzed global, regional and local information such as consumption, flavors, performances, specs to detect opportunities in Argentinean Market. • Launched an Omnichannel engagement platform connecting with consumers according to it's journey, supported by product, content, distribution & CRM… Show more • Responsible for leading Philip Morris and Marlboro brands Marketing plans, identifying business and strategic opportunities. Track and monitor overall brand performance & budgeting. • Analyzed global, regional and local information such as consumption, flavors, performances, specs to detect opportunities in Argentinean Market. • Launched an Omnichannel engagement platform connecting with consumers according to it's journey, supported by product, content, distribution & CRM plans.• Developed Marlboro Summer Blast launch, pack revamps and 3 Limited pack editions, building identity, packaging, messages and assetsfor the different touchpoints such as Trade, Digital, Events, Internal Engagement. • Designed & developed from scratch Combos (Limited Pack + Value item) to generate connection and trial with target audiences reaching 9% of redemption rate and over 20K new names in database.• Daily cross functional relationships with key internal partners such as Planning, Supply chain, Trade Marketing, Sales Force, Legal & External Affairs, Consumer Engagement speeding up processes and reducing timings up to 25%.• Accountable for the coordination of commercial submissions to region & global approvals, working closely with markets: Argentina, Uruguay, Chile, Bolivia & Paraguay, ensuring timing & quality of submissions reaching 90% of approvals.• Learning & agile mindset by standardizing methodologies such as: SCRUM, A/B Testing, MVPs, iteration processes, etc. Show less

• Lead the Consumer Egagement Digital Strategies of Philip Morris International brands (Philip Morris, Marlboro, Parliament, Virginia Slims, Chesterfield).• Accountable for testing new methods to reach new names and generate a digital environment for target, reaching +70K new names in DDBB, increasing recurrence to website >1,5 per initiative and reducing 20% the site bounce rate.• Analyze performances, understand consumer needs, detect opportunities and generate relevant… Show more • Lead the Consumer Egagement Digital Strategies of Philip Morris International brands (Philip Morris, Marlboro, Parliament, Virginia Slims, Chesterfield).• Accountable for testing new methods to reach new names and generate a digital environment for target, reaching +70K new names in DDBB, increasing recurrence to website >1,5 per initiative and reducing 20% the site bounce rate.• Analyze performances, understand consumer needs, detect opportunities and generate relevant content for the target audience by leading the brainstorming and briefing creative & production agencies.• Own the digital budget allocation, by creating and managing the zero-based budget to ensure completion of all assigned initiatives in an efficient method. Show less

• Coordination and execution of omnichannel campaigns for Procter & Gamble (Pantene and PG Brand) and Kelloggʼs (Pringles). • Lead & follow up of the whole production proccess from Brief to deployment for TVC, OOH, radio, print, digital, trade, and activation campaigns.• Manage and coordinate post client approval, track budgets and ensure timings.• Brand analysis, communication strategy development, quality tests analysis .• Lead & Supervize Account Assistant… Show more • Coordination and execution of omnichannel campaigns for Procter & Gamble (Pantene and PG Brand) and Kelloggʼs (Pringles). • Lead & follow up of the whole production proccess from Brief to deployment for TVC, OOH, radio, print, digital, trade, and activation campaigns.• Manage and coordinate post client approval, track budgets and ensure timings.• Brand analysis, communication strategy development, quality tests analysis .• Lead & Supervize Account Assistant, Community Manager and external production agencies. Show less

- Coordination and execution of Direct Marketing campaigns for B2B clients such as: Akzo Nobel, Masisa, Nokia, Sullair Argentina.- Responsible for managing and coordinating customer approvals, tracking budgets and ensuring delivery times.- Leadership and monitoring of the entire process of loyalty and relationship programs (CRM).

Responsible por online campaigns for Uniliver brands: Dove, Rexona, Axe, Hellmanns, Skip,Knorr.• Execution & Reporting of Online Campaigns. (Accipiter I AdManager)• Execution & Reporting of Online Campaigns. (Certifica)• Execution & Reporting of E-mail Marketing & Newsletters. (Mailtrack)• DDBB Management (phpMyAdmin)