Enrico Centanni Email & Phone Number

Milan, It

Milan, Lombardy, Italy

● Responsibility of all Edenred italian digital products, leading an internal team composed ofProduct Owners, UX/UI designers, Content Specialist, Data Analyst● Prioritization and relaunch of all features evolving current assets mobile app & web, leveragingtrade-offs between the existing legacy platform, and new services/functionalities to bedeveloped● Delivering incremental innovation to web&mobile assets for 2M+ customer base, increasedmobile spending from 1,7% to 12%,… Show more ● Responsibility of all Edenred italian digital products, leading an internal team composed ofProduct Owners, UX/UI designers, Content Specialist, Data Analyst● Prioritization and relaunch of all features evolving current assets mobile app & web, leveragingtrade-offs between the existing legacy platform, and new services/functionalities to bedeveloped● Delivering incremental innovation to web&mobile assets for 2M+ customer base, increasedmobile spending from 1,7% to 12%, with focus on NPS and be Top 10 app in the food sectionof Apple / Android stores● Define and drive product vision, strategy and metrics (OKR/KPIs)● Organize cross functional teams, from product discovery to design to build, on all platform servingB2B Corporate Clients, Merchant network, Beneficiary B2C users Show less

Milan, Lombardy, Italy

● Managing the Interactive team in charge of the design and development of small (start-up) andlarge scale corporation projects, covering products and services for a wide range of industriesand target customers, both B2C and B2B● UTILITY Company: relaunch of the mobile App, envisioning a new experience for thecustomer with a state of the art touchpoint that could offer multiple services to the end user (payments, support, historic consumption, etc)

Milan Area, Italy

● MEDIA Company: Product Owner for Assurance capabilities of the Broadband Project. Businessrequirements, product features prioritization to deliver the best experience● INSURANCE Company: Digital Product Owner with responsibility on backlog prioritization based on customer value, definition of business requirements, focusing also on UX/UI and process improvements both for App and website properties. Continuous collaboration with Agile development teams with ongoing iterative approach… Show more ● MEDIA Company: Product Owner for Assurance capabilities of the Broadband Project. Businessrequirements, product features prioritization to deliver the best experience● INSURANCE Company: Digital Product Owner with responsibility on backlog prioritization based on customer value, definition of business requirements, focusing also on UX/UI and process improvements both for App and website properties. Continuous collaboration with Agile development teams with ongoing iterative approach to deliver new and improved functionalities,as well as analyzing the introduction by monitoring online KPIs● MEDIA Company: Overall Program Management responsibility on platform delivery of theBroadband Project. Inter-departmental alignment with focus on deadlines and budgeting (IT,Business stakeholders, Operations and Marketing teams)● MEDIA Company: Project Management and business marketing requirements for the Broadbandproject. Leading a team working on Customer experience analysis and improvement, CustomerJourney design, customer interactions analysis and presentations to client’s main stakeholders Digital Customer Care strategy and requirements, business cases definition on main features to be prioritized● MEDIA Company in Munich, Germany: PMO and Project leader for digital retention funnel analysis and improvement and customer care incentivations● MEDIA Company in Munich, Germany: Field sales relaunch project with focus on business case and evolution to a 2.0 model● Continuous identification of technology trends, areas of innovation and value drivers to influence key stakeholders and deliver optimal Customer value and ROI for the business Show less

Chiasso, Cantone Ticino, Switzerland

● New Hotels contracting, pricing and positioning for the Sunshine Project: 1300 new Hotels to be activated in 6mo.● Competitive intelligence analysis, product placement monitoring for the italian market, based on hotel partnerships● Co-marketing activities and travel product offering together with Italian major economic players● Analytics based on user’s browsing habits, specific KPIs related to the travel product: Conversion Rate, Average Margin, Average Travel Value, offer… Show more ● New Hotels contracting, pricing and positioning for the Sunshine Project: 1300 new Hotels to be activated in 6mo.● Competitive intelligence analysis, product placement monitoring for the italian market, based on hotel partnerships● Co-marketing activities and travel product offering together with Italian major economic players● Analytics based on user’s browsing habits, specific KPIs related to the travel product: Conversion Rate, Average Margin, Average Travel Value, offer designing and optimal positioning in order to reach the strongest profitability and growth with HTML and CMS tools● Newsletter (ContactLab e-mail marketing platform) and merchandising activity supervision for the hotel activities, seasonality and performance control for single and combined products (hotel and flight+hotel)● Brand positioning and customer new leads/retention activities for ​Volagratis ​and ​lastminute.com​ main brands Show less

Milan Area, Italy

● Digital marketing strategy and start-up for CartaSi’s e-commerce platform (www.bazak.it): analysis and forecast oncurrent and future sales, managing the daily scheduling of products and services, designing and mailing outnewsletters both to national and local users● Acquired 1M+ users in half of forecasted time, 5x average industry spending, 12% conversion rate● Account management, partnership meetings and client support to achieve mutually determined targets● Performance… Show more ● Digital marketing strategy and start-up for CartaSi’s e-commerce platform (www.bazak.it): analysis and forecast oncurrent and future sales, managing the daily scheduling of products and services, designing and mailing outnewsletters both to national and local users● Acquired 1M+ users in half of forecasted time, 5x average industry spending, 12% conversion rate● Account management, partnership meetings and client support to achieve mutually determined targets● Performance marketing campaign during 2​nd ​quarter: display adv, real-time bidding, retargeting email push linkedto cart abandonment, CR, CPL and CPC monitoring and analysis, Google Analytics tracking Show less

New York, Ny

● Negotiated contracts with high-revenue (VIP) clients and managed their relationship and documentation for export cargo● Documentation analysis and revision for cargo leaving from the ports of the US East Coast, ensuring customs compliance● Tracked and managed containers arriving at destination and assisting clients in customs procedures, storage and demurrage● Proposal for the implementation of an Automated Information System (AIS) that allows to track any vessel anywhere in the… Show more ● Negotiated contracts with high-revenue (VIP) clients and managed their relationship and documentation for export cargo● Documentation analysis and revision for cargo leaving from the ports of the US East Coast, ensuring customs compliance● Tracked and managed containers arriving at destination and assisting clients in customs procedures, storage and demurrage● Proposal for the implementation of an Automated Information System (AIS) that allows to track any vessel anywhere in the world, even from competitors● Identified and evaluated potential new business trade opportunities in the US to East Coast of South America leg Show less

Rome Area, Italy

● Negotiated and drafted film distribution, licensing agreements and financing assignments● Supervised database entry (Film Track licensing software) and reporting activity

Rome Area, Italy

- Negotiated, drafted and administered all domestic and international distribution agreements- Implementated product requirements, features, and enhancements necessary to enable delivery from Cartoon Media properties to digital platforms- Coordinated with accounts receivable to verify payment of license fee and materials

Master, Systems Analysis

Classes taken: Business programming and Software Development, SQL Syntax, Relational Database Management, Network Communications.

Master Of Science (Msc), Marketing Management

Summer 2008: Campus Abroad at UCLA, Los Angeles (USA), Innovation & Technology Management. August-December 2008: Exchange semester at SDSU.

Bachelor Of Science (Bsc), Economics Of International Markets And New Technologies