Enrico Centanni Email & Phone Number

Milan, IT

Milan, Lombardy, Italy

• Responsibility of all Edenred italian digital products, leading an internal team composed ofProduct Owners, UX/UI designers, Content Specialist, Data Analyst
• Prioritization and relaunch of all features evolving current assets mobile app & web, leveragingtrade-offs between the existing legacy platform, and new services/functionalities to bedeveloped
• Delivering incremental innovation to web&mobile assets for 2M+ customer base, increasedmobile spending from 1,7% to 12%,… Show more
• Delivering incremental innovation to web&mobile assets for 2M+ customer base, increasedmobile spending from 1,7% to 12%, with focus on NPS and be Top 10 app in the food sectionof Apple / Android stores
• Define and drive product vision, strategy and metrics (OKR/KPIs)
• Organize cross functional teams, from product discovery to design to build, on all platform servingB2B Corporate Clients, Merchant network, Beneficiary B2C users Show less

Milan, Lombardy, Italy

• Managing the Interactive team in charge of the design and development of small (start-up) andlarge scale corporation projects, covering products and services for a wide range of industriesand target customers, both B2C.
• UTILITY Company: relaunch of the mobile App, envisioning a new experience for thecustomer with a state of the art touchpoint that could offer multiple services to the end user (payments, support, historic consumption.

Milan Area, Italy

• MEDIA Company: Product Owner for Assurance capabilities of the Broadband Project. Businessrequirements, product features prioritization to deliver the best experience
• INSURANCE Company: Digital Product Owner with responsibility on backlog prioritization based on customer value, definition of business requirements, focusing also on UX/UI and process improvements both for App and.
• INSURANCE Company: Digital Product Owner with responsibility on backlog prioritization based on customer value, definition of business requirements, focusing also on UX/UI and process improvements both for App and.
• MEDIA Company: Overall Program Management responsibility on platform delivery of theBroadband Project. Inter-departmental alignment with focus on deadlines and budgeting (IT,Business stakeholders, Operations and.
• MEDIA Company: Project Management and business marketing requirements for the Broadbandproject. Leading a team working on Customer experience analysis and improvement, CustomerJourney design, customer interactions.
• MEDIA Company in Munich, Germany: PMO and Project leader for digital retention funnel analysis and improvement and customer care incentivations

Chiasso, Cantone Ticino, Switzerland

• New Hotels contracting, pricing and positioning for the Sunshine Project: 1300 new Hotels to be activated in 6mo.
• Competitive intelligence analysis, product placement monitoring for the italian market, based on hotel partnerships
• Co-marketing activities and travel product offering together with Italian major economic players
• Analytics based on user’s browsing habits, specific KPIs related to the travel product: Conversion Rate, Average Margin, Average Travel Value, offer… Show more
• Analytics based on user’s browsing habits, specific KPIs related to the travel product: Conversion Rate, Average Margin, Average Travel Value, offer designing and optimal positioning in order to reach the strongest.
• Newsletter (ContactLab e-mail marketing platform) and merchandising activity supervision for the hotel activities, seasonality and performance control for single and combined products (hotel and flight+hotel)

Milan Area, Italy

• Digital marketing strategy and start-up for CartaSi’s e-commerce platform (www.bazak.it): analysis and forecast oncurrent and future sales, managing the daily scheduling of products and services, designing and mailing.
• Acquired 1M+ users in half of forecasted time, 5x average industry spending, 12% conversion rate
• Account management, partnership meetings and client support to achieve mutually determined targets
• Performance… Show more
• Performance marketing campaign during 2​nd ​quarter: display adv, real-time bidding, retargeting email push linkedto cart abandonment, CR, CPL and CPC monitoring and analysis, Google Analytics tracking Show less

New York, NY

• Negotiated contracts with high-revenue (VIP) clients and managed their relationship and documentation for export cargo
• Documentation analysis and revision for cargo leaving from the ports of the US East Coast, ensuring customs compliance
• Tracked and managed containers arriving at destination and assisting clients in customs procedures, storage and demurrage
• Proposal for the implementation of an Automated Information System (AIS) that allows to track any vessel anywhere in the… Show more
• Proposal for the implementation of an Automated Information System (AIS) that allows to track any vessel anywhere in the world, even from competitors
• Identified and evaluated potential new business trade opportunities in the US to East Coast of South America leg Show less

Rome Area, Italy

• Negotiated and drafted film distribution, licensing agreements and financing assignments
• Supervised database entry (Film Track licensing software) and reporting activity

Rome Area, Italy

- Negotiated, drafted and administered all domestic and international distribution agreements- Implementated product requirements, features, and enhancements necessary to enable delivery from Cartoon Media properties to digital platforms- Coordinated with accounts receivable to verify payment of license fee and materials

Master, Systems Analysis

Classes taken: Business programming and Software Development, SQL Syntax, Relational Database Management, Network Communications.

Master Of Science (Msc), Marketing Management

Summer 2008: Campus Abroad at UCLA, Los Angeles (USA), Innovation & Technology Management. August-December 2008: Exchange semester at SDSU.

Bachelor Of Science (Bsc), Economics Of International Markets And New Technologies