Enrique Cantillo Email & Phone Number

Clients across:E-commerceRetailSkincareEducationMedical AestheticsHome Services

Alachua, Florida, Us

• Head of global marketing at premium custom wall décor DTC manufacturer and e-commerce company backed by private equity firm Summit Partners. Directly reporting to CEO and overseeing a department of 16 with 4 direct reports. Responsibility across: *Growth *Performance Marketing *Retention *Loyalty *Creative *Brand *Public Relations *Marketing Analytics• Led agency to in-house transition from 4 agency partnerships to internalize and build paid media team, and added new supportive roles across performance marketing, front-end web development, and creative.• Grew non-brand paid search revenue by +41% and orders by +24% YoY across both Google and Bing post-agency transition with launch of net-new campaigns and keywords.• Expanded paid social to grow upper funnel activity which led to +19% order increase and +38% in attributable revenue, along with 120% in website traffic volume.• Increased affiliate channel by orders by 195% and revenue by 207% YoY by expanding upon key partnerships with Rakuten, Capital One, Chase, Samsung Pay, and partners.• Diversified media mix by growing digital channels, including paid social prospecting and non-brand paid search, to mitigate inefficiencies from TV. TV was reduced from 60% of all marketing budget in 2021 to 27% in 2022.• Reduced our analytics and tag management licensing costs by -57% YoY by changing tag management platforms and renegotiating licensing with a new analytics reseller partner.• Completed brand project for 2023 launch with creative agency partner Ludlow Kingsly to address branding concerns based on market research completed.• Launched a micro-influencer program with strategy to compliment creative team efforts which increased raw assets for advertising use by 350%.

Los Angeles, California, Us

• Global head of marketing at high-growth pop culture subscription box company with oversight of multi-million department budget across advertising, staffing and tools.• Responsibility across e-commerce, paid media, influencers, affiliates, community, analytics, email, onsite experience, and ambassadors.• Hired and expanded marketing department from 2 to 17 associates with newly-added leadership and support roles across paid media, e-commerce, and email.• Achieved +21% acquisition revenue growth and lowered our cost per acquisition by 43% in 2020 YoY after developing and implementing new digital strategy with media campaign restructures, tactical changes, and channel expansion.• Continued growth in 2021 after closing Q1 with acquisition revenue increasing by 228%, orders by 150%, and conversion rate by 133% YoY.• Led agency to in-house transition across paid media and email, saving $135k per month in agency fees.• Optimized marketing technology partnerships and lowered costs across Google Analytics 360 (-26.7%) and IBM Acoustic (-20%) to further enable investments in new technologies.• Launched “Loot Rewards” loyalty program in March 2020 as initiative to increase subscription LTV averages and reduce churn. Onboarded 61.1k members with 98 referral orders and 14.5k social engagements in first 30 days• After bankruptcy, acquisition, and restructure in 2019, Loot Crate achieved it's first profitable quarter in Q1 2021 since the company’s start in 2012.

Cypress, California, Us

• Led digital performance and transformation at $2B leading parent travel organization across 6 primary travel brands. Responsible for North American D2C digital business.• Increased online bookings for Trafalgar USA by +94% in direct attributed sales and +87% in leads 2019 YoY with SEM account restructure, paid social placement expansions, mobile optimizations, and maximizing personalization opportunities.• Built and led a specialized team with responsibility and ownership across paid social, display, paid search, affiliate, 3rd party travel partners, and analytics.• Collaborated with Contiki executive leadership to develop a digital strategy addressing branding and awareness concerns with new prospecting approach. Achieve 107% increase in new visitors and generated 56% increase in chat leads.• Led negotiations and onboarding to move from standard Google Analytics to Google Analytics 360, leading to more accurate data and improved system integrations.• Onboarded ResponseTap call tracking system to advance attribution and increase visibility for offline sales gained from digital activity.

Irvine, Ca, Us

• Head digital strategy and innovation within internal marketing agency at $50B+ Fortune 100 technology distributor. Supporting and consulting country marketing groups across NA, LATAM, EMEA and APAC. • Building, leading, and mentoring 5-person digital marketing team with roles across paid social, display, paid search, analytics, and marketing automation.• Built digital advertising infrastructure to expand outside of email. Included paid channels, tag management, and analytics implementation across various properties. Resulted in 54% revenue increase YoY, and 166% YoY gross profit growth from increased vendor digital campaign investments in first year.• Oversight of digital strategy for vendor partner campaigns with Fortune 500 brands, including Amazon, Microsoft, Cisco, HPE, Dell, and others.• Achieved +679% in visits, +849% in conversions, and +21% in conversion rate YoY in 2016.• Continued growth in 2017 with +81% visits and +11% conversions, +240% asset engagements YoY after refining targeting tactics and expanded multi-variate testing.• Achieved over 14k mobile app downloads with international audience for Samsung and Amazon AWS partnership mobile campaign pilot with Ingram Micro Cloud division.• Generated 1,091 leads for co-op Jabra sales enablement campaign, with 8.97% CVR. Achieved highest internally recorded CVR from Facebook ad groups at 40.96%.• Represented marketing in global analytics migration from Webtrends to Adobe Analytics. Partnered with Global Ecommerce and Business Intelligence executive leadership to map integrations, tagging and tracking of properties.• Built data-driven internal collaboration process with design and content teams to improve ad quality, build in-house best practices, and increase transparency among teams.

City Of Industry, Ca, Us

• Managed display and paid social advertising across all Hot Topic brands, including Hot Topic, Torrid, and Blackheart.• Increased display channel profitability for Hot Topic and Torrid by optimizing bids towards strict CPA goal and refreshing creative with display partner Criteo. Lowered retargeting CPA by 49% for Hot Topic account, and Torrid account by 56%.• Managed monthly budget for Display and Paid Social channels.• Regularly launching highly targeted Facebook campaigns to meet company goals in revenue, social engagement , and overall fan engagement. This includes successful revenue driven product category and sale/promo campaigns.• Continuous A/B testing of creative and copy for both display and paid social channels.• Created and maintained weekly, monthly and quarterly reports using analytics and attribution tools Coremetrics and Ebay Attribution.

Long Beach, Ca, Us

• Management, strategy, and optimization for display, affiliate, radio, and podcast channels across 5 brands in the office supplies industry.• Integration and testing of over 10 Display/DSP partners including Media Math, Turn, Criteo, SteelHouse, Rocket Fuel, and Dotomi. Compared and tested features and performance. Led to excellent combination of partners for retargeting and prospecting campaigns, and reaching lowest consistent CPA goal of $1.50.• Applied A/B testing strategies to increase clicks, CTR, CVR and overall sales performance on display campaigns, and shared results with marketing and design teams to improve in-house creative.• Managed two Commission Junction affiliate programs with combined revenue of $1M+ per month. This included negotiating paid placements, publisher relationship management, and overall account maintenance.• Web analysis with Adobe Analytics (Omniture) and Google Analytics for campaign performance.• Served as backup to Marketing Analytics Manager, and recommended new eVars to find optimization opportunities such as invalid coupon code tracking.• Developed and managed radio campaigns with Sirius XM, KROQ, Pandora, KFI with 86% of sales coming from net-new customers, and above average AOV.

• Managed paid social advertising through Facebook and Twitter, utilizing targeting tools to find more bands to sign up for shows.• Managed publisher accounts and advertiser relationships in various affiliate networks, including Commission Junction, Amazon Associates, LinkShare, and Pepperjam Network.• Directed ads and placements on community website for multiple ad networks including Google Adsense, Chitika, and Qadabra.• Managed marketing and coordination for live music artist performances. From planning and forecasting process to management at the live show.• Created and maintained website with WordPress CMS, Google Analytics, Google Webmaster Tools and more. Handled VPS hosting, cPanel, CDN (Cloudflare), and other website tools.• Built out additional web services including ticket store and merchandising offerings. Completed using Woocommerce shopping cart along with various extensions. Constant use of product/data feeds on some projects.

• Built WordPress website for informational and ecommerce purposes using Woocommerce platform• Catalogue building of various clothing categories and products, multiple attributes and product variations• Google Tag Manager and Google Analytics implementation on PowerHouseImage.com• Managed company social media pages, including MySpace and other major social networks• Performed product manufacturing including screen printing, embroidery, and heat pressing• Data entry and inventory management, which overall helped buildskills in reporting and managing tasks

Business Marketing

High School Diploma, General Education

Education record