Marketing Director with over 16 years of experience in the IT sector, implementing advanced, results-driven strategies. With a strategic and negotiating approach, I lead and develop highly productive marketing and sales teams, applying innovative methodologies that meet business objectives.• Deep Business Understanding: Holistic comprehension of the business, facilitating effective and collaborative integration between marketing and sales teams, optimizing overall organization performance.• Comprehensive Leadership: Development and management of both marketing and sales teams, creating synergies and promoting a collaborative and results-oriented environment.• Advanced Strategies: Implementation of innovative and effective marketing strategies with a focus on the B2B segment in the IT sector.• Conversion Generation: Expertise in driving significant conversions, increasing brand visibility, and boosting sales.• Marketing Mix Management: Proficient handling of SEM, social media, email marketing, online advertising, web analytics, communication, and content marketing.• Lead Generation Expert: Specialist in lead generation using modern, efficient methodologies, such as ABM.#B2B Marketing #Strategic Leadership #Advanced Marketing Strategies #Business Development #ABM #Lead Generation