Luis Enrique San Martin Petit Email & Phone Number

Mexico City, Mexico

Mexico City, Mexico

Mexico City, Mexico

Mexico City, Mexico

Mexico City, Federal District, Mexico

Peru

Mexico

Beijing City, China

Dublin, California

Dublin, California

Istanbul, Turkey

Provincia De Lima, Peru

• Projected annual sales in dollars and in products units, profit objectives, and ideal stock coverage to elaborate annual budget, which defines every business decision during that year. • Coordinated with Key Account Managers of Adidas, Reebok, Converse, Vans, and other brands distribution of purchase orders, product delivery to warehouse, marketing campaigns, sale status meetings, and payments.• Increased sales of Adidas and Reebok by 7% ($20M) and units by 13% (320k), raising profits by 11% ($5.3M), and improving stock coverage by 21%.• Incremented sales of Converse, Vans, The North Face and others by 48% ($4M) and units by 53% (100k), raising profits by 38% ($1.1M), and improving stock coverage by 20%.• Managed pricing strategies, promotions and discounts for all products across stores to improve sales and to reduce older inventory.

Provincia De Lima, Peru

• Forecasted annual sales in dollars and in products units, profit objectives, and ideal stock coverage by sale center and by brand to determined quantity of products needed to reach annual goals.• Created and led commercial process, defining functions for every team member, and delegating responsibilities for each activity. • Increased total business sales by 49%, with a 14% profit ($860k), and only 17% of stock remaining.• Organized with Key Account Managers of Adidas, Reebok, Nike, Puma, Converse, Vans, and other brands distribution of purchase orders, product delivery to warehouse, marketing campaigns, sale status meetings, and payments.• Developed automated tools to track progress toward annual objectives and specific campaign goals.

Ciudad De Panamá, Panamá

• Defined pricing strategy, product assortment, and promotional plans for catalogues and multi-brand magazines for $25M in Costa Rica and Panama, and then for $40M in Guatemala and El Salvador.• Designed go to market strategies for 12 new personal care products, including best re-launch of a product in any category, performing 112% above sales objective.• Monitored competitive landscape and developed contingency plans to achieve financial goals.• Coordinated and aligned with sales organization in order to secure execution of commercial strategy.

Ciudad De Panamá, Panamá

• Supported design and management of commercial and pricing strategies in catalogues and multi-brand magazines for $23M brand in Mexico and $11M brand in Guatemala.• Created a new automated process to assure correct combination of shades in every makeup product, in order to anticipate demand and reduce shortfalls. I coached 50 peers.

Provincia De Lima, Peru

• Created and proposed actions to support and automatize marketing processes.• Supported technology tools used in commercial processes.

Master Of Business Administration - Mba

Activities and Societies: Full Time MBA candidate, Class of 2019

Bachelor'S Degree, Ingeniería Industrial