Henri Shen Email & Phone Number

Shanghai, China

making sense and connecting dots. Finding the most effective way to direct and leverage resources. Brand Localisation (Semiotics, Translation, Position), Qualitative Research (Workshop), Quantitative Research (Digital Survey), Market Research, Marketing Strategy (Digital Focus), Social Media & eCommerce Data Analytic. Client & Project Management.” Clients: Frutas de Chile, Wines of Argentina, Melitta, Bernard Magrez, Shanghai Tourism, Agrosuper, Jabra, ProChile, Technogym, Sleep Profressor, Siberian Welness.

Jing'An District, Shanghai, China

Shanghai City, China

The LEGO SERIOUS PLAY® method (LSP) is a facilitated thinking, communication and problem-solving technique for organizations, teams and individuals. It draws on extensive research from the fields of business, organizational development, psychology and learning, and is based on the concept of “hand knowledge.”It has been successfully used include strategy development and execution; mergers and re- organizations; development and implementation of culture, team and leadership development.

Shanghai City, China

Project based, providing professional service to various clients, including; Marketing Research/Consumer Insights/Strategy Planning/Social Media Management Build and manage WeChat store/Official Account In charge of Design/Copy/Operation/Marketing Research Account management between Suppliers and Clients

Shanghai City, China

One of the biggest obstacles the global airline loyalty industry facing is howto diversify mileages’ earning and spending as well as increase customers’ engagement rate with itsbrand. Offering an effective solution to this problem is Mileslife – provides a seamless way forconsumers to combine their favorite loyalty programs into their everyday spending and travel scenario. User can earn generous miles at numerous handpicked merchants including restaurants, premium spas, tour tickets and packages, exclusive boutique hotels and luxury resorts in China and many popular destinations across the globe on top of credit card earnings.

Shanghai City, China

Executed 8 new product launch media events, and 2 national fairs. Digital communication, built our e-CRM wechat platform. As well as consumer communication over ePR , weibo, and wechat. Internal communication, in charge of company newsletter, organizing internal sales meeting and fair. Great technic to communicate and balance in between group and local expectations. Successfully translated global brand strategy into actionable communication strategy and plan for China. Planned and executed digital communication, built our e-CRM wechat platform. As well as consumer communication over ePR , weibo, and wechat. Manage and balance between Globe and Local expectations on overall strategy and execution communications. Integrated Marketing Successfully executed PR/Sponsorship/Event/CRM/Retail experiences

Shanghai City, China

Managing accounts total revenue value 2M RMB annum Developing new business: Extract from building a good relationship with the marketing team, won over the new business from L’Oreal Yuesai, A web series project, An 800K RMB project. Clients that I’ve worked with and maintained great relationships are, Mars Wrigley Extra; L’Oreal Yuesai; Perfetti Van Melle Alpenliebe; Bacardi Breezer, Bacardi Rum; Marvel Spiderman; Disney China Princess, Disney China Cars, Disney Story Site. Key Clients, McDonald’s, Johnson & Johnson, Neutrogena, Chivas Professionalism Digital Marketing skills

Shanghai City, China

 Managing accounts total revenue value 1M RMB annum Project Operating (3 Successful projects) from new product introductions, through sustaining production, to product end of life. As the primary interface between development team and customers. In-game function planner. In charge of several games (Fantasy Masters; The Generals Online; MixMaster). And, offline events organizing (example: related games counters in www.chinajoy.net)