Ensley Eikenburg Email & Phone Number

Freetown, Western Area, Sierra Leone

San Francisco Bay Area / Sacramento

Created scalable medical content program across 40+ sites, engaging niche audiences, building brand, and facilitating innovation.- Developed overall vision and strategy to scale quality content to meet aggressive SEO and revenue goals.- Operationalized the strategy by establishing content standards and processes and building a high-performing team of 20.

Sacramento, California Area

Senior leader in content agency advising one of the largest state tourism bureaus on strategy, brand, and content. Developed a multi-media content program, increasing visitors to VisitCalifornia.com by 5 million in 2 years.- Led video program by overseeing SEO analysis and collaborating with the editorial team to deliver 550 videos in 8 languages.

Redmond, WA

Built a daily news content program for ResearchNews.com to inform and update computer science researchers and build Microsoft Research’s brand.- Created content strategy by defining pillars, sources, and brand voice to launch unique product that solved the problem of hard-to-find computer science news.- Presented and aligned Microsoft Research’s Editorial.

Bellevue, WA

Developed partnerships with leading content players to launch MSN Travel app for Microsoft 8 with millions of pages of content from partners like Lonely Planet and Michelin.- Led content business strategy by identifying global publishing partners, negotiating complex agreements, and managing partnerships with top publishers. Brought in the #1 revenue.

Hoboken, NJ

Directed annual publishing program of 600 ebooks and 250 print books, leading a team of 20 and overseeing recruitment of 200 global content creators resulting in Frommer’s successful acquisition by Google in 2012.- Developed strategic vision and aligned senior management, sales, marketing, and editorial team to create Frommer’s first e-book program.

Hoboken, NJ

• Key marketing role directing positioning, packaging, marketing, market research, branding, and new product launches for informational publishing group, including Frommer’s, Webster’s New World, and CliffsNotes. Managed.
• Led 3 major new travel guide series launches by directing in-house creative teams on branding and packaging, creating sales materials and marketing plans with Frommer’s Day by Day series, reaching #2 in market share.
• Developed data-driven rebranding program for Frommer’s by directing quantitative and qualitative market research and translating into new brand identity increasing sales buy-in by 20%.
• Served as branding and marketing lead on publishing and licensing relationships including MTV (MTV-branded guidebook series) and United States Olympic Committee (Toronto guidebook tie-in), leveraging partner brands to.

New York, NY

Led strategic marketing of bestselling travel guide brand with over 440 guidebooks. Managed strategic planning, product development, series launches, and packaging. Directed market research, partnership marketing, advertising, and public relations. Managed staff of 4.

Master Of Business Administration (Mba), Global Business

Highly competitive global executive MBA program designed by New York University, London School of Economics, and HEC (Paris). Rated #3.

Bachelor Of Arts (Ba), English

Activities and Societies: Chief editor of literary magazine, Grecourt ReviewJunior year in Paris with full coursework at the Sorbonne and.