Ensley Eikenburg Email and Phone Number
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I’m a strategic communications and content expert with experience at a Fortune 15 (Microsoft), leading publishers (Meredith, Wiley) and recently a healthcare startup. My specialty is developing high-performing teams and building effective digital content products, including video and podcast, that result in engaged communities to build brand, expand influence, increase revenue, and enhance reputation. Top SkillsStrategic & Operational Planning | Team Building | People Management | Partnerships Brand Management | Integrated Marketing | Digital Transformation | SEO | Agile
Patient Power
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Contributing WriterPatient Power Apr 2023 - Present
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Fractional Cmo | CcoEnergicity Mar 2023 - PresentFreetown, Western Area, Sierra Leone -
Vp Of ContentMyhealthteams Oct 2021 - Mar 2022 -
Director Of ContentMyhealthteams Mar 2020 - Oct 2021San Francisco Bay Area / SacramentoCreated scalable medical content program across 40+ sites, engaging niche audiences, building brand, and facilitating innovation.- Developed overall vision and strategy to scale quality content to meet aggressive SEO and revenue goals.- Operationalized the strategy by establishing content standards and processes and building a high-performing team of 20 including full-time staff, freelancers, and external agencies. - Content output increased by 300% and won numerous industry awards, including Digital Health Awards and PM360. - Created consultative network with SEO, product, sales, data analysis, growth marketing, product marketing, email, and social teams to evaluate content performance, measurably improving content efficacy and speed to innovate.- Innovated new content types including online events, expert-led videos, interactive email, and fast-paced news programs, which are now core components of the product offering.
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Director, Digital Content MarketingMeredith Corporation Jan 2017 - Nov 2019Sacramento, California AreaSenior leader in content agency advising one of the largest state tourism bureaus on strategy, brand, and content. Developed a multi-media content program, increasing visitors to VisitCalifornia.com by 5 million in 2 years.- Led video program by overseeing SEO analysis and collaborating with the editorial team to deliver 550 videos in 8 languages distributed in 13 markets.- Developed the first tourism bureau podcast by securing NPR-level host, establishing Visit California as a leader in audio and exceeding download targets by 30% in the first 6 months of the program.- Defined SEO best practices and trained global editorial teams, increasing organic search for article content by 20%.- Worked closely with senior leadership at Visit California to present strategies and get buy-in from its members. -
Content DirectorMicrosoft Research (Via Prowress Consulting) Mar 2015 - Jun 2016Redmond, WaBuilt a daily news content program for ResearchNews.com to inform and update computer science researchers and build Microsoft Research’s brand.- Created content strategy by defining pillars, sources, and brand voice to launch unique product that solved the problem of hard-to-find computer science news.- Presented and aligned Microsoft Research’s Editorial Board with strategy and operational process.- Led editorial operational strategy: hired and trained staff and agency, managed daily programming on web and social media, and developed editorial calendar, resulting in efficient publishing of 10 news stories a day.- Worked closely with creative director and engineers on designing site and proprietary content management system (CMS) to create engaging, user-friendly platforms.
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Director, Information & Content ExperiencesMicrosoft Aug 2012 - Oct 2014Bellevue, WaDeveloped partnerships with leading content players to launch MSN Travel app for Microsoft 8 with millions of pages of content from partners like Lonely Planet and Michelin.- Led content business strategy by identifying global publishing partners, negotiating complex agreements, and managing partnerships with top publishers. Brought in the #1 revenue partner for new product launch.- Designed global content strategy by developing efficient publishing solutions for 7 international markets and training global MSN editorial teams, increasing homepage engagement by 40%.- Defined QA standards and best practices by directing QA vendors and working with engineers to onboard and test complex content sets. -
Associate Publisher, Frommer'S Travel GuidesJohn Wiley & Sons May 2008 - Aug 2012Hoboken, NjDirected annual publishing program of 600 ebooks and 250 print books, leading a team of 20 and overseeing recruitment of 200 global content creators resulting in Frommer’s successful acquisition by Google in 2012.- Developed strategic vision and aligned senior management, sales, marketing, and editorial team to create Frommer’s first e-book program, reaching 7-figure revenue goal in less than 12 months.- Launched first full-color Frommer’s guides by managing editorial and production processes, directing brand redesign, and overseeing sales and marketing plans to gain 20% market share in first year of publication.- Directed global publishing strategy focusing on data-driven, market-specific product to increase overseas market share by more than 50%.- Cut expenses 20% by eliminating low-performing products and decreasing dependence on stock images to achieve profitability goals while maintaining high editorial and publishing quality.- Transitioned staff to platform-agnostic content managers by redefining job roles and exposing staff to digital product creation. -
Associate Director Of MarketingJohn Wiley & Sons Apr 2004 - May 2008Hoboken, NjKey marketing role directing positioning, packaging, marketing, market research, branding, and new product launches for informational publishing group, including Frommer’s, Webster’s New World, and CliffsNotes. Managed staff of 3.• Led 3 major new travel guide series launches by directing in-house creative teams on branding and packaging, creating sales materials and marketing plans with Frommer’s Day by Day series, reaching #2 in market share. • Developed data-driven rebranding program for Frommer’s by directing quantitative and qualitative market research and translating into new brand identity increasing sales buy-in by 20%.• Served as branding and marketing lead on publishing and licensing relationships including MTV (MTV-branded guidebook series) and United States Olympic Committee (Toronto guidebook tie-in), leveraging partner brands to promote guidebook sales.
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Associate Publisher / Fodor'S Travel GuidesRandom House 1997 - 2004New York, NyLed strategic marketing of bestselling travel guide brand with over 440 guidebooks. Managed strategic planning, product development, series launches, and packaging. Directed market research, partnership marketing, advertising, and public relations. Managed staff of 4.
Ensley Eikenburg Skills
Ensley Eikenburg Education Details
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Global Business -
English
Frequently Asked Questions about Ensley Eikenburg
What company does Ensley Eikenburg work for?
Ensley Eikenburg works for Patient Power
What is Ensley Eikenburg's role at the current company?
Ensley Eikenburg's current role is Strategic Content & Communications Consultant | Fractional CCO/CMO | Ex Microsoft | Ex Meredith.
What is Ensley Eikenburg's email address?
Ensley Eikenburg's email address is en****@****ams.com
What is Ensley Eikenburg's direct phone number?
Ensley Eikenburg's direct phone number is +191771*****
What schools did Ensley Eikenburg attend?
Ensley Eikenburg attended New York University - Leonard N. Stern School Of Business, Smith College.
What are some of Ensley Eikenburg's interests?
Ensley Eikenburg has interest in Museums, Smith College, Art, Seattle, Microsoft, Books, Martin's Press, Travel, Arts And Culture, John's School.
What skills is Ensley Eikenburg known for?
Ensley Eikenburg has skills like Content Development, Publishing, Editorial, Content Strategy, Brand Management, Marketing, Books, Online Publishing, Content Management, Brand Development, Strategic Planning, Editing.
Who are Ensley Eikenburg's colleagues?
Ensley Eikenburg's colleagues are Esther Schorr, Gina Craig, Hailey Hudson, Autumn Eadon.
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