Umer Farooq Email & Phone Number

Pakistan

Lahore, Punjab, Pakistan

Lahore, Punjab, Pakistan

Lahore, Punjab, Pakistan

Lahore, Punjab, Pakistan

Successfully leading a team of agriculture specialists, designers, developers and GIS expertsDeveloped the SOPs for the functioning of newly developed Advisory teamDeveloped the content calendars relevant to climate smart agricultureConducted several farmer training sessions about recent advances in production technologies with particular reference to.

Lahore, Punjab, Pakistan

Lahore, Punjab, Pakistan

• Achieved 100% user acquisition, engagement, and retention targets within a time span of a year by successfully implementing the digital marketing strategy formulated in line with the product demand and business goals
• Made digital product a word of mouth by creating more than 200 sticky and crisp videos using state of the art and farmer friendly tools
• Built target audience on the social media in line with the digital marketing strategy, which helped in achieving the target of 200K installs of the App
• Conducted in person and online training sessions of resources involved in digital media production and marketing
• Successfully acquired audience on digital ecosystem by coordinating with dealers, farmers, agronomists, dairy farmers, veterinary Doctors, and other relevant professionals influencing agriculture value chain
• Handled budgeting and forecast for the operations management relevant to digital content creation and campaigning on social media

Islamabad

• Developed the SOPs of operations and digital marketing for the farmer cooperative model implemented in rural areas of central and southern Punjab, Pakistan
• Laid down the strategy of radio campaign to create awareness amongst the community about sustainable agricultural practices
• Recorded several live radio programs on local FM radio channel, to engage and educate the farming community and stakeholder about updated and advanced agricultural practices
• Presented the whole project and its impact at different academia and key decision/policy makers in Australia, to replicate and scale up the same model in various regions of the globe

Lahore, Pakistan

• Developed strategy for marketing of more than 10 app based digital platforms and solutions for farmers in Punjab, Pakistan
• Reviewed and revised the content used for IVR and video production so that it synchronizes with the updated production technologies of different crops and livestock farming issued by research stations
• Worked closely with a renowned media agency to create content of more than 100 videos for the purpose of making the digital platform engaging and interactive
• Conducted several user researches across the Punjab Province, to formulate and revise the content strategy as per the needs of user
• Established a relationship between academia, research stations and private sector to build an ecosystem where everyone can interact and access the updated information

Rawalpindi, Pakistan

-Security and Protocol-Administration-Event/ Banquet Management-CEO's secretariat Management-Logistics-Fleet Management

Sahiwal

-Pest management of Hydroponic-Field crop pest management-Leading role in farmer awareness session-Supervision of on field demonstration sessions-Farmer field school (alignment of resources and liaison with government institutions)-Stored grain pest management-Sales and marketing of company developed products

Master Of Business Administration - Mba

Bachelor Of Science - Bsc (Honors), Agriculture

Fsc Pre Medical, Biology

Activities and Societies: Na'at Khawani Competition

Matriculation, Science, A

Activities and Societies: Na'at Khawani National Song singing