Emmanuel Bassey

Emmanuel Bassey Email and Phone Number

Managing Director @ Assets Microfinance Bank
Lagos, LA, NG
Emmanuel Bassey's Location
Lagos, Lagos State, Nigeria, Nigeria
About Emmanuel Bassey

Emmanuel is an accomplished Corporate Strategy,business development, strategic marketing and communications professional and market research and development expert with broad experience and a track record of setting and execution of strategic priorities and initiatives, implementing cost-effective events and planning, business development, experiential marketing, positioning strategies and direct marketing activities.Emmanuel is versed in executing marketing, business development and brand communication strategies with proven ability to think strategically, grasp business linkages, including day-to-day operational issues with a strong collaborative working style within a cross-functional executive team, in a hands-on capacity to achieve individual, team and organizational goals.A personable go-getter. Over the years, I have worked with various teams both as a member and also as team lead and have ensured the cumulative success of all with hands on experience in marketing, advertising, media planning, experiential activities, research to mention a few. With a good understanding of consumers and markets, I am equipped with the necessary conceptual and analytical tools to better face the strategic and competitive challenges of marketing and branding.In doing this, • I organized top events where top brands like Golden Penny, Gudy foods, Sumal foods, Startimes, FBN Insurance link up to give back to their loyal customers, increase brand awareness.• Managed a TV club in over 150 schools in Lagos and link it with strong corporate brands.• As part of a team successfully worked to build the brand equity of Advans Nigeria and generate acceptance via stimulating communication campaigns. Worthy of note is the Hero communication campaign.Specialties: • Media planning and management• Content management and development• Strategic Corporate and Product Branding• Event Sponsorship management• Advertising• Public Relations• Experiential Marketing/Brand Experience Activities• Customer service initiatives• Product development

Emmanuel Bassey's Current Company Details
Assets Microfinance Bank

Assets Microfinance Bank

View
Managing Director
Lagos, LA, NG
Website:
assets-mfb.com
Employees:
49
Emmanuel Bassey Work Experience Details
  • Assets Microfinance Bank
    Managing Director
    Assets Microfinance Bank
    Lagos, La, Ng
  • Canary Point Corporate Services
    Group Head, Strategy And Business Performance
    Canary Point Corporate Services Jul 2021 - Present
    Lekki Peninsula, Lagos, Nigeria
    Company Executive that provides leadership for Corporate strategy formulation and transformation, Client success, Products & Partnerships, Brands & Marketing, Customer Experience, Business processes and performance, Corporate Communications, Research and Development.
  • Canary Point Corporate Services
    Head, Strategy & Innovations
    Canary Point Corporate Services Jan 2021 - Jul 2021
    Lekki
  • Advans Nigeria
    Research And Development Manager
    Advans Nigeria Jan 2020 - Jan 2021
    Strategy formulation and analystImprove business performance through insights on markets and customers,Financial and operational performanceMarket expansion and innovationMarket and Industry peculiarities
  • Advans Nigeria
    Marketing And Communications Officer
    Advans Nigeria Feb 2016 - Jan 2020
    • Creating and Developing new innovative ways to communicate the company message to existing customers• Creating marketing campaigns and working with the company's external agency to see them executed• Work with Consulting and Sales to cultivate reference accounts for products and services; identify client success stories and work with marketing to create appropriate case studies and collateral• Drive campaign management for client acquisition programs across multiple channels• Create content for corporate marketing collateral, website/blog/social media, and other initiatives• Provide assistance on press releases, contributed articles, presentations, events, and conferences• Understand the products and services offering and approach of key competitors; communicate products and services differentiation to sales and provides input to senior leadership• Conduct various interviews, including win/loss and post-engagement client interviews/surveys to identify trends and make recommendations to senior leadership• Conduct marketing surveys on current and new service concepts• Articulate product and service offerings, key benefits and messages for use by sales and marketing
  • Advans Nigeria
    Actg. Head, Marketing And Communications
    Advans Nigeria Sep 2017 - Nov 2018
    Managed the department affairs, created strategic plans, actions and directions, Opened new branch, Launched Mobile Application, Shareholder Management, Internal communications, New market research and Identification.
  • R-Well Media And Advertising Limited
    Business Development Manager
    R-Well Media And Advertising Limited Dec 2014 - Jan 2016
    Lagos
    • Marketing communications and Public Relations• Strategy Analyst• Client advisory, Video Production, Radio Show host and Voiceover • Monitoring client account, plan and schedule• Actively prospect client, segment sponsorship on TV programs• Prepare, Plan and Manage Top events. E.g Mother of the year Award , Young Scholars Children’s day e.t.c• Develops and/or maintains and improves business relations with all clients of the Company• Communicate new packages and services developments to prospective clients• Seeks out and targets new customers and new opportunities and initiates action plan to approach and secure new business.• Creat content for Two TV programs and content marketing strategies
  • Leverage Investment Limited
    Strategy & Business Development Executive
    Leverage Investment Limited Aug 2014 - Dec 2014
    Lagos
    • Strategy Analyst• Consult on customer loyalty techniques.• Planned, designed and executed strategic program development initiatives • Prospect clients, propose and implement training schedules• Delivering Excellent customer service techniques programs• Manage business portfolio

Emmanuel Bassey Skills

Business Development Management Business Strategy Strategic Planning Strategy New Business Development Leadership Marketing Communications Marketing Public Relations Marketing Strategy Customer Service Training Negotiation Advertising Project Management Team Leadership Team Management Press Releases Project Planning Direct Marketing Media Production Sales Operations Business Planning Data Analysis Digital Marketing Online Marketing Marketing Management Customer Relationship Management Media Planning Integrated Marketing Media Management Financial Services Market Research Interpersonal Skills Stakeholder Management Strategic Communications Strategic Business Initiatives Strategic Initiatives Project Plans

Emmanuel Bassey Education Details

Frequently Asked Questions about Emmanuel Bassey

What company does Emmanuel Bassey work for?

Emmanuel Bassey works for Assets Microfinance Bank

What is Emmanuel Bassey's role at the current company?

Emmanuel Bassey's current role is Managing Director.

What schools did Emmanuel Bassey attend?

Emmanuel Bassey attended Obafemi Awolowo University, St. Joseph Secondary School.

What are some of Emmanuel Bassey's interests?

Emmanuel Bassey has interest in Health.

What skills is Emmanuel Bassey known for?

Emmanuel Bassey has skills like Business Development, Management, Business Strategy, Strategic Planning, Strategy, New Business Development, Leadership, Marketing Communications, Marketing, Public Relations, Marketing Strategy, Customer Service.

Who are Emmanuel Bassey's colleagues?

Emmanuel Bassey's colleagues are Blessed Ikenna Jonathan Mcihrm, Chrp, Odewale Omotayo, David Amodu, Abiodun Rasheed, Oluwaseyifunmi Olofintuyi, Adewunmi Moshood, Lilian Chukwuemeka.

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